Ever because the internet revolution commenced in India, piracy has been a steady partner. It started with software piracy for the contemporary Windows working device and productivity software program, then came the virtual media revolution, which supposed MP3s and movies will be downloaded from shady websites illegally, and what Napster started out within the overdue 90s in phrases of peer-to-peer (P2P) record-sharing, has now been taken over by using torrents and piracy for films, TV suggests and games.
While efforts were made to guard the multi-billion-dollar highbrow residences that have emerged from the enjoyment industry seeing that then, in recent times a specific kind of piracy is hurting companies and tech startups. We are talking approximately pirated edtech classes and direction films downloaded illegally, along with OTT streaming content being leaked to various internet forums.
Vibhav Sinha and Siddhant Jain have been engineering students at IIT Delhi 2015 , once they started out noticing piracy became an difficulty affecting top rate video based businesses. At that factor, Sinha already had the experience of operating with cloud-based applications and had the idea of mixing encryption with cloud-streamed video to tackle piracy.
Soon him and Jain reached out to 2 well-known Indian edtech startups with a prototype product to save you privateness. And it became at the same time as in verbal exchange with these agencies that the duo realised just how large the issue is, which later changed into their startup ‘VdoCipher’. Even before Sinha and Jain had graduated from college, VdoCipher already had six paying clients, Jain told CFT, even though the employer had not been incorporated.
“We formally included the organisation post-university and raised an angel spherical led via Dr Malpani, Solidarity Advisors and five other angel traders in the begin of 2016,” the cofounder introduced.
Making steady development over the years, today, the startup claims to serve over 1K businesses and approximately three Mn hours of content material in step with month, from over 30 countries.
While on line video piracy has been an trouble around the globe on the grounds that a long term, with the pandemic this difficulty, has simplest gotten worse. According to data revealed by means of MUSO, on line film piracy rose 62% in only the ultimate week of March as compared to the remaining week of February, this year in India. This can majorly be attributed to the reality that the people are compelled to stay of their houses, with not anything tons to do. While any other document with the aid of Irdeto discovered that $2.Eight Bn of the yearly revenue earned with the aid of the Indian media and enjoyment industry is misplaced to piracy.
But media and amusement is not best the industry plagued by the problem. Another enterprise that has been struggling with this issue is edtech. The enterprise that has witnessed an unprecedented increase and rise inside the Covid ruled eventualities, has also been the goal of piracy over the years.
Last yr, edtech companies which includes Coursera and Udacity suggested cases of builders and different professionals sharing paid content from their websites amongst their peer networks and companies, allowing colleagues or pals to avail the guides without spending a dime. What makes it worse is that most of the elearning and edtech startups, whilst starting off are blind to this difficulty and the gravity of it.
VdoCipher Looks To Make India's Edtech And Media Platforms Video Piracy-Resistant
Elaborating at the identical, Sarat Velumuri, cofounder and head of technology at edtech and test prep startup IndigoLearn said, “When we started out the agency we had very little information on shielding our property and a way to make it foolproof. So started out through using offerings which includes Vimeo, which become reasonably-priced and worked to a point. We were with the platform for almost four or 5 months, publish that we realised the depth of the state of affairs.”
While initially the solutions of VdoCipher, whom Velumuri met at a convention, had been really a more at ease alternative than Vimeo, there had been similarly improvements Indigolearn turned into seeking out. VdoCipher has superior the providing over the years with greater security capabilities which helped IndigoLearn.
The Journey And The Growth Of Countering Piracy Challenges
Claiming to offer ‘Hollywood grade safety, refinement, and functionalities’ to its clients, Jain told CFT that VdoCipher uses the identical underlying encryption protocols which can be used by likes of Netflix and Hotstar to comfy their content material. “We are an instantaneous Google accomplice for the primary encryption era referred to as Widevine DRM,” he elaborated.
According to him, anti-piracy technology was formerly best handy for big corporations considering the price thing and technical challenges in integration. “We are probably the first one globally, to have combined the highest safety tech with an smooth to use packaged supplying of the video player and cloud website hosting, allowing us to cater to any length of enterprise. A single teacher owning a website to a big edtech platform with millions of customers; everybody will have access to our secure product,” he boasted.
Though it focusses on sectors including edtech and media and entertainment, majority of the startup’s clients are on line coaching institutes, edtech platforms, colleges and faculties. According to Jain, considering the fact that VdoCipher prices on the basis of bandwidth and storage, that is a bonus for emerging organizations trying to scale up as they develop. “Primary fees for any business are on bandwidth which relies upon on what number of viewers they have got and what number of videos they watch. It is an ordinary pricing version for any cloud video provider,” he introduced.
The key offerings and value propositions of the startup for its clients are safety from video piracy — via DRM encryption, dynamic watermarking, screen capture blocking off (on sure systems), and backend URL authentication — and a smart video participant. It claims the player can play on all devices, adapting to the person’s net speed. Additionally, it also affords an offline at ease download plus playback choice in Android app, a demand for the sluggish internet customers in India’s tier 2,three regions.
Elaborating at the benefit from the startup, IndigoLearn’s Velumuri said, “Their answer is quit to give up encrypted and they’re included with the aid of DRM. These functions, along side others,gave us greater consolation. It has been almost years now that we came to their platform and on every occasion we had any issues or necessities, they were capable of assist us determine it out.”
VdoCipher Looks To Make India's Edtech And Media Platforms Video Piracy-Resistant
Considering the reality that most people of its clients are edtech platforms, the growth for the sector at some point of the lockdown months has similarly boosted VdoCipher’s increase. While previously its primary clients have been edtech systems, now it also has numerous faculties and faculties using its product.
Thus, it came as no marvel while Jain stated that its client base’s viewership grew four% MoM earlier than Covid, these days the boom is around 10% MoM. “Interestingly for us, 60% of this growth has nonetheless come from customers outside India,” he brought.
It counts names together with TIME Coaching, CAclubIndia, numerous UPSC/Medical/Engineering test prep structures, Tricolor Productions and extra. Its different customers are edtech platforms from Europe, Brazil and the Middle East providing technology, finance, advertising and coding tutorials.
Vidyakul, an elearning platform catering to nation board and Tier 2 and three audiences, uses VdoCipher to host videos. Tarun Saini, founder and CEO, Vidyakul said the anti-piracy tech is a boon for budding edtech startups.
“We spend a whole lot of time and power assisting college students hook up with the lecturers that they know and love. Bringing in renowned instructors from colleges to our platform, which in addition helps us benefit the student’s trust. When there's piracy of our content material now not handiest do we lose our target audience however even the teacher who has worked so tough on it. Using VdoCipher became as a result a necessity that has given us assurity of the safety of our content,” stated Vidyakul’s Saini.
For VdoCipher, its competition are in large part from the US markets which include the likes of Vimeo, Brightcove and greater, however even then it claims that what sets it aside are the answers which include DRM encryption, watermarking technologies and effortlessly low-priced integrations. It works with AWS Cloud infrastructure consisting of their storage and global CDN. “We use over 100 CDN aspect locations across the globe, assisting us serve viewers from all six continents,” introduced Jain.
VdoCipher’s Piracy-Free Vision
“We presently have 4 business companions in India and abroad who provide an edtech enterprise with internet site and app solutions (LMS), even as we contend with the video playback and protection wishes. We are exploring greater such partnerships to reinforce our operations and services,” VdoCipher cofounder Siddhant Jain.
It is envisioned that through the cease of 2020, India’s month-to-month active net person base will attain 639 Mn, from the modern estimation of 574 Mn. With a forty five% increase inside the net penetration in 2019, compared to city opposite numbers eleven%, rural India appears to be riding this growth.
With greater customers, the risk of piracy increases, particularly with adoption from rural India, where the spending electricity is likewise lower compared to city India. VdoCipher, but, isn't always too involved approximately this. While piracy will always stay an problem, the startup feels that it's miles capable of pivoting, updating and tweaking its solutions to counter all of the issues that the industry would possibly deliver.
When asked approximately the destiny plans of the startup, Jain was optimistic approximately accomplishing more clients from India, Europe and the united states.
Jain said, “Interactivity and target market engagement remains an opening inside the video content enterprise. We are also seeking to release an interactive video participant to bridge this. Also, inside the contemporary eventualities we've got visible stay streaming gear by using likes of Zoom and Google skyrocket. Security, monetisation tools constructed over such stay streaming gear is a site opportunity we sense may be very wide open.”