Six months after live sports activities and groups catering to sports activities occasions in India went silent, the return of the Indian Premier League has given many Indians something to look ahead to amid the limited truth of a plague. Come IPL, the popularity of myth cricket platforms also skyrockets and a couple of IPL sponsorship offers struck by using the likes of Dream11 and MPL, handiest serve to emphasise this.
Riding in this wave of myth cricket and India’s love for the gentleman’s game, Kabaddi Adda founders are looking to create extra state-of-the-art delusion sports players with their cricket supervisor platform referred to as SuperCric. Said to be constructed with an AI-powered proprietary cricket simulator, SuperCric makes use of actual ancient facts to enable higher desire-making for myth gamers during live suits. It is stated to have a ninety% accuracy fee in predicting wins for myth game enthusiasts.
Built at some stage in the Covid-19 lockdown, the SuperCric website turned into released in September 2020. “I’ll be honest with you, it became a Covid-related product and it sparked out of necessity and possibility,” said Suhail Chandhok, cofounder of SuperCric
A lot of Kabaddi Adda’s work relied on stay sports activities earlier, and when the pandemic occurred, the company saw it as both an opportunity and adversity. SuperCric targets to tap into the sports activities lovers’ need for enjoyment with live event’s getting cancelled globally.
“Everyone at domestic likes to be an armchair professional in India. Every unmarried character wants to tell MS Dhoni a way to captain better, they need to tell Virat Kohli a way to captain higher. So, we built a tool which in a manner, simulates that revel in,” said Chandhok.
SuperCric allows users to simulate a cricket suit primarily based on modern-day players and real data accumulated on these gamers over time. Currently, for the reason that the IPL goes on, the device is educated on the participant’s history from the beyond IPL fits. “The platform is a mix of information aggregation, mixed with AI, system mastering, and the ability to put the algorithms together to simulate fit effects,” Chandhok brought.
Further, SuperCric is currently free to play and users earn factors of their pockets for every win. Moving forward, the agency plans to companion with ecommerce groups and rewards platforms like Cred and SimSim to enable the redeeming of SuperCric coins on these virtual structures. Another obvious collaboration-in-the-making is with the myth structures. Chandhok cited that SuperCric can help delusion systems attract greater customers who're tons greater assured to play those video games due to SuperCric’s simulation device and as a result, spend greater on myth games.
SuperCric’s determine organization AnalytIQ Sports Technology changed into based via Chandhok, Srikanth Viswanathan, Dhanya Parameshwaran and Arvind Sivdas in 2019. Launched in September 2020, SuperCric has raised angel investment from Malta-based totally organisation, Nordanvind Gaming. Interestingly, the director of Nordanvind Gaming, Pontus Lemberg owns an international cricket-primarily based forecasting website CricketPrediction.Com.
Chandhok himself is a former expert sportsman and presently a sports activities commentator with worldwide carrying homes like Indian Premier League (IPL), Pro Kabaddi League, Wimbledon Tennis, among others. Chandhok additionally played expert cricket in Australia, the UK, and loved a stint with the IPL’s Royal Challengers Bangalore in 2009 and 2010.
The Uphill Battle To Acquire Users
“For a product like ours built for a crowded gaming market in India, patron acquisition and advertising has to move hand in hand. That’s why we've got set aside a widespread chew of our funding capital for the advertising fees,” stated Chandhok.
In the on the spot future, SuperCric is particularly targeting the viewers of IPL 2020, that is anticipated to have a viewership of over six hundred Mn humans throughout India.
Till now, the company claims to have a fitness user traction with users spending 28 mins an afternoon on the platform. “By the stop of this IPL season, the enterprise desires to onboard over one million users. That is our target and I think we’re starting sturdy,” said Chandhok. With the organisation’s search engine marketing and advertising tasks yet to be released, this does sound like an bold goal.
Chandhok delivered that the metric of achievement for the enterprise presently would be a high person stickiness. “If a player uses the SuperCric tool to make alternatives on fantasy video games and are available again to the platform each time — that might be the most important win for us,” he brought.
SuperCric has chosen to move the internet site-first course, and does now not plan to build an app. Chandhok argues that the goal demographic of SuperCric users comes from Tier 2 and beyond areas and those customers often do not have enough reminiscence or information to utilise. That’s why the corporation has decided to keep the product confined to the internet site model.
However, the reality that Google Play Store does not allow real-money video games can also be a reason. Google Play Store policy notes video games with ‘loyalty’ (e.G. Engagement or pastime) points that may be exchanged for items or prizes of actual-global economic fee, as a contravention of its Play Store policy.
Eventually, SuperCric desires to revive the idea of changing trump cards however inside the digital mode. Users can have cards of popular cricketers and the cardboard price will grow as players win extra simulated video games. The employer envisions those playing cards becoming collector’s items and users also can redeem the card’s fee — at the least that’s the plan.
“In our formative years, we all had trump playing cards of cricketers. We need to convey back that revel in, via developing virtual cards of cricketers and monetise the buying and selling of those cards,” stated Chandhok.
Going forward, SuperCric plans to include many greater sports activities tournaments, especially Kabaddi in which the company cofounders have already set up an understanding. Further, additionally amplify it to countrywide tournaments, army trophies, and whatever that is performed throughout the u . S .. In addition to this, SuperCric also has plans to operate in markets beyond India within the coming years and considers its global investor Nordanvind Gaming as an important strategic accomplice in that path.