With over $a hundred and twenty Bn in sales, the real estate marketplace is Huge. The total contribution of the actual property sector to the national GDP has been expected to be approximately 6.Three in keeping with cent in 2013 and is the second one largest generator of economic activity after agriculture, as in line with reports. High revenues is proportional to wide variety of players and consequently the competition.
When Ivy League graduate, Priya Maheshwari desired to buy a residence in Bangalore after re-finding from the Bay Area, California, all she should discover had been list websites or property marketing websites. From this private ache factor, Priya collaborated with IIM alumni – Guruprasad Bangle and Naveen Galithoti in beginning of yr 2013 and launched Properji in August 2013 to be a pro-purchaser online actual estate portal.
While in India, there are already belongings listing websites and even property advertising websites, Properji is attempting to carry entire new concept, as when we undergo the website it show the scores of developers & properties with records that's specific to it. This makes it extraordinary from listing website online like 99acres, Housing.Com, Magicbricks and so on and property marketing websites like Indiahomes, Proptiger etc.
“Our vision is to be a trustworthy associate for domestic buyers in India through providing them with truth-primarily based impartial research and constructing a team of pretty qualified seasoned-client assets advisors,” says the company.
What All It Does?
Properji affords purchasers with fact-primarily based independent studies reviews on residences and brokers. Consumers can pick out subscription packages and therefore, Properji group of senior property advisors help the customers.
Fraud Protection Scheme: It has confident users that it's going to cowl up to Rs.1 Cr in case any purpose of fraud via the property developer is detected for the assets transaction accomplished thru Properji.
Buy-returned assure: If the customer isn’t happy with the investment for the duration of a length of 2 years from the date of purchase of belongings, Properji stands dedicated to buy lower back the assets after deducting administrative charges.
“The modern-day on-line real-estate scenario offers little or no consumer’s help. The listing websites are mere classifieds with no transaction help or client assurance and act as a playground for agents, whilst advertising sites are an extension of the builder’s sales and marketing branch keen on hard-promoting any property to earn fee. This is where precisely Properji is available in, to offer the consumer with an unbiased statistics approximately the belongings, builder and the area,” says the company.
The Pro-client Approach
Its pro-client technique within the ratings which it overtly display on the internet site and in the unbiased studies reviews, is what it claims to be a point of differentiator from others. As part of Pro-customer Approach, it additionally produce research on new projects, Standardize parameters to examine across initiatives, Rate builders based totally on fulfillment of past projects.
Charging a subscription price from customers, will users pay?
As in keeping with the employer, providing independent and reality based totally research to the users which others don’t do, customers are locating value in purchasing its offerings. What more, the web site has already have paying customers.
Though the website presents primary offerings at no cost, Basic Package includes the offerings of figuring out the right property and securing the nice deal. However, if users desires cost-added services along with prison evaluate, submit-buy liaison with builder, fraud coverage, buyback assure and so on. One will need to improve to Standard or Premium Package at a nominal price.
Currently, it has near 800 users who have signed-up for its offerings and till now, it has helped its customers to shop for residences well worth over Rs 20 Cr from August 2013.
Before starting Properji, founder Priya Maheshwari had led client relationships and enterprise improvement at Tata Group and drove infrastructure, software and environment- related research at Black & Veatch in US and India. Naveen Galithoti had formerly co-based training startup eDreams Edusoft. Whereas, Guru brings area expertise as his family is in actual property region for the past 15 years.