The FICCI-PWC Wellness Report 2012 estimates the Wellness Industry in India at INR 950 Bn of which 80% is estimated to be within the category of Weight Loss. Equally relevant is the chronic ailment section of approximately 450 Mn human beings (sixty two Mn Diabetic, a hundred and forty Mn Obese, one hundred twenty Mn+ with Cardio Vasular disorder) for whom the place to begin is Weight Gain.
With the growing work strain, the time which human beings used to present to handling their health and physique has gone down and more importantly if they wish to control their health, there lies an remaining want to song. After going through comparable weight troubles and taking attention of the advancement in era, Ritu Soni Srivastava, a pro marketing expert with 12+ years of revel in in media and telecom, in conjunction with Yogesh Sachdeva conserving over 16+ Yrs of Work Experience with Leading Indian Telcos, released ObiNo.
Unlike conventional weightloss mobile apps, which focus on counting calories, ObiNo, a cellular Weight Loss Coach works just like a actual-lifestyles Coach on the Recommend-Remind-Reward model.
The Idea & The Inspiration Behind
Ritu’s adventure commenced round 5 years in the past when she suffered weight gain and became now not able to bring it down, even after attempting multiple methods. After consulting a dietician in the course of that time, she realised that dropping weight turned into not all that tough, as it changed into made out to be. “All it needed was dependent, everyday coaching for me to increase the right life-style habits. So I dropped out of this system and carefully applied all that I had learnt. And in 6 months, I went directly to lose 12 Kgs greater. I am now at a happy fifty two Kilos and nevertheless preventing to get all the way down to 50!”
This inspired her to release Obino as a do-it-yourself Weight Loss Coaching app, which fits on a Recommend & Remind version in a Social context, in place of the tedious and painful calorie-counting method. It tells you precisely what ‘you’ should be doing to lose weight even as reminding you to do it at the suitable hour, and also informs whilst this system would achieve rewards. All this is performed in a group, with other like-minded humans, retaining you worried and prompted.
ObiNo really behaves similar to a Real-Life Coach – it assesses your frame and creates a personalized Weight Loss Task listing daily that sincerely needs to be followed. For the each assigned undertaking, it also offers pointers on how to do it. For instance, in case you are requested to eat a 350 Calorie breakfast, then it gives an in depth meal-recommendation and you may ask for as many alternatives as you like, which it instantly offers.
Additionally, it maintains notifying you to do those duties – drink water, eat on time, drink inexperienced tea, take stroll breaks, and so forth. “It’s like having your personal personal Weight Loss Coach in your cellular, 24×7!” says Ritu.
At the backend, ObiNo is armed with proprietary era like an Indian meal-advice engine & e-healthy eating plan generator in addition to the usual calorie-counting generation.
Currently, it has three coaches on its platform.
Target Audience & Traction
Mumbai based totally Obino is built for mobile-savvy weight-conscious customers among the a while of 25–45 years. One of its key target corporations is Mothers who are looking to appearance after their fitness and maintain their weight in test but in a way that’s handy and lower priced for them.
The app offers fashions:
For Free Users: A User can pick to get Free E-coaching with Recommendations on what to consume & how to exercise as well as study his frame.
For Paid Users: A person can access assisted Coaching Services at a cost ranging from INR 299-1499 in line with month which offers Diet & Fitness Plans, Expert private Coaching and different top rate capabilities.
Launched in August final yr as a freemium cellular-application for Android handsets, Obino has now reached 16,000 downloads, over 2000 energetic customers & a hundred and fifty+ paying customers at a price tag length of INR 1500 in keeping with month.
Ritu tells, “Our engagement levels are fairly high with 85%+ Monthly Active Users who visit the application at the least two times a month.”
Funding & Expansion
The startup had raised a pre-seed round in January 2015 from Healthstart, a health-tech Incubator from Delhi and is now inside the technique of elevating an Angel Round. Going forward, Obino intends to elevate over INR 2 Cr. To refine the product & take it to Indian audiences globally.
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“India is a large marketplace in itself and is projected to be the way of life disorder capital of the sector, so just establishing ourselves in the Indian marketplace as the favored Weight Loss Solution is our 1st goal. But once we do this, we need the ObiNo experience to head global – due to the fact people and their problems with weight are the identical globally. With a exchange in database/food objects, we may be equipped to go into a overseas marketplace in underneath 3 months, in order that’s our manner forward. We’re additionally introducing a Coach Marketplace so we intend to be the Ola of Weight Loss Coaching,” said Ritu.
Yogesh Sachdeva & Ritu Soni Srivastava
The startup has currently controlled to get a Bollywood stalwart to come back on board as a Brand Ambassador to promote the logo.
Obino especially competes with DIY/assisted weight reduction cellular apps like MyFitnessPal, Noom & Rise internationally and HealthifyMe & GoQii which in India. Fitho is yet some other startup dealing on this space.
There is not any doubt that with the aid of letting customers connect with different people,ObiNo will hold them focussed and determined, and make the complete weight loss revel in more attractive and enjoyable, However, the marketplace for weight loss mobile apps is relatively aggressive and bordering on lines of saturation. ObiNo is in all likelihood to stand stiff opposition from GoQii, a wearable fitness band which additionally offers far flung customized coaching. The startup will must be on its toes, continuously upgrade present features and make incremental modifications each time required. Lets see if the online fitness market has room for ObiNo.