A mixture of the words “pod” and “broadcast,” podcasts are audio recordings of real-lifestyles conversations or monologues of people sharing their thoughts, stories, or vision. Renowned marketer Seth Godin has referred to as podcasting as “the new blogging.”
Here are motives that justify Godin’s and different specialists view that podcasting is usually blogging in audio form.
1. Pushes Your Audience To Hear Your Brand’s Voice
The weblog’s content can supply fans and potential clients a glimpse into a logo or employer’s style or personality. Podcasting does the identical function however amplifies it. Listeners can experience the brand’s distinct voice based totally on the tempo, tone, subject count number, and guests invited to the published.
For instance, Shopify’s podcasts goal entrepreneurs, so the employer continually invitations high-profile, a success businesspeople. The hosts also are witty, charming, and feature a “can-do” mindset to inspire like-minded individuals.
It’s additionally easier on your logo’s voice or personality to be felt in podcasts due to the fact there’s less room for misinterpretation. It’s so clean to misread certain forms of facts with blogs on the grounds that readers can’t hear the writer’s intonations. But in a podcast, the podcaster can change their inflection and emphasize key phrases or terms. They may even communicate in a manner so that it will let the listener recognise when something is meant to be playful and while some thing ought to be taken significantly.
2. DEVELOPS NETWORKS AND CONNECTS YOU TO CUSTOMERS AT A DEEPER LEVEL
Podcasts also assist you connect with customers and prospective clients however at a deeper stage. Some might even say which you’re connecting at a extra intimate degree than blogs. It’s because, as one content expert explained, your voice is within the customer’s ear. It’s a very personal enjoy and makes it simpler on your target market to experience that they apprehend your emblem’s vision, requirements, assignment, and persona.
You have the possibility to interact with industry leaders whilst you invite them as visitors or interview them for your podcast. Not simplest will they percentage their knowledge with you, however they can also turn out to be a part of your network.
3. PROVIDES VALUE TO LISTENERS
One of the maximum significant blessings of podcasting is the way it lets in you to provide cost for your listeners. Millions of people pay attention to those audio documents to analyze and for non-public increase. Broadcasts that help human beings give you a resolution to a hassle or that provide hints or hacks to make life better are infinitely extra appealing to ability customers than direct advertisements. While you need to make sure your products or services are a part of the solution, do it subtly.
YOU CAN ALSO ADD VALUE TO YOUR PODCASTS BY DOING THE FOLLOWING
Investing in correct equipment. You want the proper tools to supply brilliant recordings. Fortunately, precise doesn’t imply highly-priced. You should buy or make use of 2nd-hand system as long as they still work nicely. Check out Karaoke Bananza for their review on condenser microphones.
Prepare drastically for every episode. You want to submit content regularly so that you have to plan for the published in advance of time. Research on the subject significantly. Think of engaging inquiries to ask your visitor. You ought to also bear in mind hiring an editor to make certain episodes are nicely-made.
Work in your speech. Speaking nicely makes for powerful verbal exchange. You want your listener to hear you surely, so keep away from stuttering and work in your shipping. You additionally want to sound friendly and confident.
4. GOOD SOURCE OF EVERGREEN CONTENT
Digital advertising and marketing specialists agree that like blogging, podcasts will let you build vital evergreen content that can be accessed continuously or repurposed later. Here are a few examples of the way to do the latter:
Use a transcription software or provider like Rev to make a transcript from your podcast. You can then submit it as a weblog.
Use your display notes to write down a new publish. Show notes are an define of new content material. You can clearly delete or upload info, clean up the grammar a chunk, add key phrases, and voila! A new blog post!
Create memes out of memorable or funny announces. Memes are amusing, memorable, and smooth to percentage. They’re also easy to do the use of meme mills or packages like Photoshop and Canva.
Make a derivative. Build to your podcast’s modern day subject by way of adding a follow-up put up. It is especially useful in case you want to delve deeper into the subject or in case your guest touched on an thrilling object to your show. You can publish your derivative content material for your website, on social media, or as a guest creator on another web page.
Design infographics. Everybody loves a nicely-made infographic as it condenses the salient points into engaging snap shots. It’s also one of the maximum shared content.
Turn it into a freebie. Convert the crucial points of your podcast into downloadable advertising and marketing cloth and ship it for your modern-day subscribers free of charge.
5. ESTABLISHES YOURSELF AS AN INDUSTRY LEADER
Podcasting is also a valuable manner to impart statistics in a manner that humans can trust. Interviewing or inviting the professionals in your broadcast also can quick set up you as a frontrunner for your industry. It is because human beings locate evaluations greater credible when they’re taking note of them instead of simply seeing a rating on a blog.
And in case you keep broadcasting relevant and informative content that’s supported by using interviews from experts, you turn out to be the “pass-to” supply. You would have gained the trust of potential customers in addition to getting better conversion charges.
6. OPENS DOORS FOR SHARING
These days, the extra platforms you're on, the bigger your chances are that your content material is shared with extra human beings. It stays proper with podcasts. Add share buttons or a hyperlink to every episode so your dependable listeners can percentage their favorite podcasts.
7. USES search engine optimization TO DRIVE PEOPLE TO YOUR SITE
A lot of humans mistakenly count on that podcasts don’t have SEO price. But each podcast has show notes that may be used to get observed by way of the serps. You can add the right key phrases on your display notes and get yourself noticed through exclusive serps. Aside from that, podcasts can also be listed on online directories, making it easier for humans to discover them.
Podcasts and blogs do have a lot of similarities, however they’re also unique in terms of revel in and goal marketplace. It doesn’t imply you should go with one and eschew the opposite. It’s great in case you consist of both running a blog and podcasting to your advertising approach. It will make it less difficult to send your message throughout and build your brand.