It’s not constantly clean to seize up with a success marketers and ask them their secrets and techniques of success. We were lucky enough to have a conversation with Mr.Tarun Matta, founding father of IIMjobs.Com.
Here are some excerpts from our chat with him.
We have monster.Com, TimesJobs.Com and even Naukri.Com. What made you sense the want for some other task web site?
When I graduated from a pinnacle MBA college, I realized that as a potential jobseeker, these conventional recruitment websites didn’t offer the proper opportunities for me and my peers. Whatever excessive first-class jobs that have been accessible had been being advertised thru unstructured channels including alumni cells and mailing lists.
So I to start with started out this as a blog to combination jobs that I discovered thrilling for my community and pals. There was never any real goal of beginning this as a commercial enterprise but due to the fact that there was a want in the marketplace for the sort of portal, the idea actually took off. People appreciated the idea, advised their network about it and inside 5 years, iimjobs.Com has become the biggest player in our segment!
Any special reason the internet site is known as “IIMjobs.Com”?
The portal changed into supposed for excessive excellent candidates who had exceeded out of the Top Business colleges in India together with the IIM’s. That said, over a time frame, we’ve grown beyond the name iimjobs.Com and now, we see a large wide variety of mid-senior control experts coming and making use of through the site.
What is particular about iimjobs.Com as a service?
We are very exclusively focused on the top class cease of the recruitment space which is largely imparting remarkable task possibilities to graduates from premium Business schools in the mid-senior control hierarchy degree.
No other traditional recruitment organization has the sort of focused method nor do they have got the high pleasant process opportunities which are advertised via our internet site. You’ll find superb excessive pleasant applicants on iimjobs.Com that you might no longer discover via different channels.
Also, our key focus is on building a great platform for jobseekers due to the fact no other process portal in India is working for the benefit of the jobseekers. That’s why our attention has usually been to build an superb product preserving the candidate in mind.
That’s why we’re revolutionizing this industry in India thru some incredible progressive offerings that are not present everywhere else which includes the potential to follow applicable activity opportunities via tags or constructing a comprehensive recruiter dashboard machine that ambitions to notify jobseekers the minute a recruiter perspectives or downloads their profile.
That seems like an outstanding idea, executed with “IIM” proficiency. But is that this what Mr Matta constantly wanted to do?
Funnily sufficient, No! I in no way meant to begin this as a business and to begin with worked on it component-time in conjunction with my day process. I began working in this full time handiest after 2008 due to the fact the initial traction and uptake amongst each jobseekers and recruiters changed into so exquisite.
Mr Matta has very well inspired us to date, iimjobs.Com is a singular idea with scintillating effects to date, but we wanted to feature another angle right here.
If I’m a recruiter, would it be less difficult for me to paintings with iimjobs.Com than its contemporaries?
Absolutely, provided you put up jobs that cater to our section! We handpick and moderate each task before posting it at the web page to make sure the very best exceptional and the exceptional enjoy for jobseekers.
We’ve also constructed a comprehensive recruiter dashboard gadget that gives recruiters a snapshot of all packages acquired at the side of extra options of short listing applicants and viewing and downloading resumes.
And the quality component is, it’s certainly free to put up unlimited jobs on iimjobs.Com
We idea from a recruiter’s point of view. Our biggest purpose to surf iimjobs.Com might be to get an amazing team of workers. For the activity-seekers, we discovered an thrilling alternative, “Jobfeed.” Mr Matta tell us greater:
That’s one of the most exciting alternatives at the portal and it makes task searching extremely smooth for candidates. We allow applicants the option of “following” tags at the website and further, each process that we submit additionally includes the relevant tag(s).
For instance, a process published for the requirement of a Sales Manager inside the FMCG enterprise will commonly be tagged with “FMCG Sales”, “Distribution” and “Channel Management”. This job will then display up inside the jobfeed of all those candidates who have followed any of the above three tags.
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Hence, a candidate’s jobfeed will handiest include the ones jobs for which he’s interested in based totally on the tags he/she is following. The candidate then has in addition options of filtering his/her jobfeed based totally on region and years of experience.
Mr.Matta, the entrepreneur has gained our recognize together with his outstanding assignment he’s rightly confident of. But matters might not had been this clean when you consider that the beginning eh?
What sort of problems have you ever faced at the same time as organising iimjobs.Com? How did you triumph over them?
It’s been a honestly a laugh and exciting journey till now with a variety of roadblocks, stumbles and key getting to know’s alongside the manner. One of the biggest troubles we’ve confronted is that we’re found in a distinctly competitive class that has numerous massive name players (sponsored by means of media homes) with really deep wallet.
As a startup, we can by no means play their recreation of marketing and spending large cash so we’ve long gone about quietly building our brand the old fashioned manner – that of word of mouth advertising. Our belief is straightforward – build a splendid product/provider and people will advocate it to others and that’s been our primary driver of increase over these past few years
We’ve infrequently spent any cash advertising and marketing or selling our services because we’ve in no way felt the need to do so. Our users were our largest evangelists and they’ve proved that word of mouth advertising and marketing coupled with the power of private recommendation is a ways superior to every other shape of advertising.
We’re now aiming to duplicate the identical fulfillment with hirist.Com, which is essentially a task board for Tech jobs in India
Could you proportion with us an revel in even as raising seed funds which could assist all of the aspiring entrepreneur readers?
Well there hasn’t been any enjoy as such due to the fact like I said, my primary goal turned into building an awesome carrier with the perception that each one else will observe. There were no preliminary investments that I made however since then, we’ve raised a small seed round from a gaggle of buyers – The Morpheus, One97 Communications, India Venture Partners, India Quotient, Seeders and few other angel buyers.
You, the reader will believe Inc42 that Mr.Matta is genuinely an entrepreneur really worth emulating. He has been walking a broadly successful mission with relative ease. This recognize inspired some idea provoking questions in our minds, which we don't forget ourselves insufficient to answer as a minimum at our current stage.
We live in a global of constant innovation, many thoughts of ours may additionally havexisting similar ideated concepts. How can an entrepreneur make sure a distinction?
I assume plenty of humans confuse innovation with constructing a new product. In my view, innovation is also present when you bottle an present product in a brand new manner with the intention of delighting customers and I suppose iimjobs.Com falls below the latter class.
A lot of people have new thoughts but extra crucial than that, is performing on those thoughts. The image may not be very clean inside the starting but in case your idea is sound, then over a time frame, you’ll figure out the innovation that the market is searching for.
How is an entrepreneur one-of-a-kind from a businessman?
Personally talking, I experience that an entrepreneur is someone who is progressive, innovative, and unfazed by means of the idea of failing. The journey is greater critical to him even as failure is only a stepping stone to achievement.
What could you choose to be – A excessive paying executive at an MNC or have a extensively low paying task at your own organization? Could you offer the cause to it?
After experiencing the highs and lows of making my own startup and gaining knowledge of a lot from the journey, I don’t suppose I can ever suit into the corporate culture once more!
Spoken with a true entrepreneurial ardour! Inc42 needs you all of the great!