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COGOS Breaks Through India’s Logistics Fog With A SaaS-Meets-IoT Approach

COGOS Breaks Through India’s Logistics Fog With A SaaS-Meets-IoT Approach

COGOS is an AI-led logistics platform solving challenges inside the intra-town trucking supply chain

The platform aims to digitise operations for truckers and organises the in large part unorganised marketplace via SaaS and accounting gear

Cofounder Prasad Sreeram said sturdy presence in northeast India has given COGOS the initial momentum

A small enterprise owner as soon as bought multiple vans as an funding method and leased them out to other groups every time they had to use the car to move items. Of direction, before everything, it seemed like a superb option to earn extra profits, however soon he realised the problem of retaining tune of the trucks, had to spend loads on their well timed protection and struggled to gain everyday business in the neighborhood circle. While he needed to maintain paying off the loans for the vans, the commercial enterprise suffered as the property were no longer being utilised in an green way. Eventually, the person misplaced his trucks, had to surrender on the shipping enterprise and went nearly bankrupt. It sounds like a warning for small business owners in India, however it’s the tale that inspired Prasad Sreeram to release COGOS and goal truckers in India.

When Sreeram’s pal, who went thru the  times described above, desired assist, there wasn’t plenty he should get to organise the commercial enterprise. This made Sreeram understand just how important it can be for other truckers or delivery business owners. He believed his buddy’s situation could have been averted had there been proper tech intervention. As soon as Sreeram completed engineering in university, he commenced working on automobile-monitoring structures and maps APIs to got here up with a logistics management platform.

COGOS shipping truck

Joined with the aid of Dr. Rama Mohan Katta, he founded COGOS to solve the concerns of small shipping owners, a lot of whom aren't very tech-savvy. As a former convey forwarding (C&F) and stevedoring agent, Katta had the revel in of operating inside the logistics and freight enterprise, and he knew simply how hard it's miles to find a dependable manner to supply substances regionally, some thing he observed often with cargo at ports. Getting a clear photo of the fleet, the pricing, and the truck capability had been a number of the fundamental challenges and Katta knew COGOS ought to function in niches that other businesses haven’t but tapped.

Founded in 2016, COGOS is an AI-led logistics platform that says to provide gear that resolve the challenges for most intra-town supply chain corporations which might be run on trucks or smaller tempos. The startup has obtained investment from like Padmaja Ruperal, Saurabh Srivatsava, Anukur Jain, Charles Owen, Niraj Saran, Raman Roy, Suresh Kumar, Farhat Ali among others.

COGOS Factsheet

With incorporated advanced sensors, IoT era, and 1/3-birthday celebration packages, COGOS helps truckers plan, execute and manipulate the motion and garage of products, with a clear view of the fleet in real-time. The platform additionally gives related data in an actionable way between the factor of starting place and the factor of consumption that allows you to meet consumer necessities which include shipping tracking features within some ecommerce or other shipping apps.

The COGOS transport control device (DMS) claims to help agencies ebook trucks, tune their whereabouts and manage the movement of cargo even as allowing stay tracking of vehicle region. It additionally gives digital proof of shipping to prevent robbery and shield against other incidents in transit.

The organization’s organisation resource making plans (ERP) device assists in planning, scheduling, and dispatch of goods. It makes use of a simply-in-time (JIT) control to clear the queue in actual-time. Besides this, COGOS offers trucking organizations automatic billing and invoicing upon transport functions, which allows them live beforehand of marketplace needs, and solves liquidity problems. Businesses can also preserve tune in their trucking prices through a devoted dashboard.

Finding The Niche In A Large Market

“In the cutting-edge gig financial system where the potential to reply speedy to the marketplace dynamics is the important thing, COGOS is fast turning into the de-facto player for marquee clients inclusive of Flipkart, Amazon, Udaan, Delhivery, and Bigbasket for metropolis logistics and speedy-increasing the presence that allows you to useful resource community outcomes,” Sreeram told CFT.

Also Read:- Get Die Cut Boxes At Wholesale Rate To Enhance Safety Of Products

COGOS claims to perform in greater than one hundred fifty towns across India with a sturdy presence in northeast India, due to the lower degree of competition in this particular marketplace.

COGOS founder

COGOS cofounder Prasad Sreeram

Like diverse other logistics entrepreneurs, cofounder Sreeram additionally believes that the logistics zone is surprisingly fragmented with 85% of the vehicles owned by individuals or small-time entrepreneurs, where discovery and reliability are two main demanding situations. Along with running capital crunches and delayed payments as long-standing problems inside the market.

“While era will weed out the sooner challenges, we trust that fintech and early price discipline will help the world within the longer run,” Sreeram delivered.

What Sets COGOS Apart?

The extraordinarily fragmented deliver of trucks, inconsistent profits from truckers, behind schedule payments through clients, bad automobile utilisation and shortage of ok management equipment are a number of the opposite challenges, in line with Sreeram, that are the hurdles in front of different startups inside the logistics area in India too.

COGOS falls into the identical category of gamers including Rivigo and Blackbuck which might be closely funded and perform in more towns throughout the globe. The competition consciousness on fixing problems like fuel analytics, direction planning, human behaviour evaluation or pure-drudgery elimination responsibilities like vehicle-alert structures and wise decision systems.

Reiterating the focus on locating the proper geographies to acquire increase, Sreeram said that at the same time as there is a lot of labor being done within the marketplace for truck discovery by way of many startups, they're in large part concentrated around metros and tier-1 towns. “However, there aren't any consolidated pan-India players for city logistics masking Tier-1, 2 and 3, along side metros. COGOS is trying to bridge this gap,” Sreeram stated to provide an explanation for how COGOS is making an attempt to outpace the opposition.

COGOS group

For now, COGOS prices clients based totally at the kilometres driven via the truck, time utilised and the deliveries made.


Ecommerce did now not carry the logistics enterprise into life, it simplest established its life by means of bringing a paradigm shift in how things operated. Earlier, deliveries from warehouses passed off in bulk, now single products commenced moving out of the warehouses.

India spends round 14.4% of its GDP on logistics in comparison to less than 8% spent by means of different growing countries. The logistics marketplace in India is anticipated to be worth $307 Bn via 2020 and the unorganised nature of the arena opens up huge scope for disruption. Startups that capitalise at the proper generation to solve the ache factor of the enterprise are right here to be in the end.

The interplay of infrastructure, technology and new types of carrier vendors will outline whether the logistics industry is capable of remedy the actual troubles and assist organizations lessen their transportation expenses and inefficiency in a significant manner.

Author Biography.

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