The growing fashion of ecommerce has made shopping a breeze for the people. The onset of marketplaces has allowed buyers and sellers from even the remotest of regions to attach, buy, promote and marketplace their products to each other. This has also unfolded the market for smaller gamers and artisans. However, there are a number of boundaries and problems that smaller gamers face with regards to selling online. Right from the documentation to the packaging & logistics, all of this may really be a ache to attend to. This is the hassle that Nitin Purswani realized and determined to tackle the same together with his startup Zepo!
The tale behind Zepo
Started about 2 years in the past, Zepo truly is a part of The Morpheus Gang and has additionally secured funding from the One97 Mobility Fund. For Nitin Purswani a B.Com graduate, Zepo is his 3rd entrepreneurial task. He had initially commenced a T-shirt printing organisation printing cool and trending Marathi slogans. Things looked desirable at the offline front and Nitin wanted to undertaking online. But, that become while he found out that there had been many hassles concerned inside the same. It was a lot later in June 2011 that Zepo turned into started and in the hindsight, all the revel in at Bijness(dot)in proved to be very beneficial for this new task. Today, Zepo ambitions to resolve most of the issues that are confronted by way of lovers as well marketers both old and young face after they want to start promoting their products and crafts on-line.
What makes Zepo Different?
The important element that units Zepo aside from conventional marketplaces like Flipkart is the reality that dealers have their personal little store with their very own particular domain name and website. In our u . S . A ., nowadays there are numerous small players like Designers, Artists, Engineers, etc who are developing some thing superb each day however do now not have sources for advertising or even the technical knowhow for the same. Zepo takes care of that and greater with the help of included Indian Payment gateways, logistic answers and greater, all below one roof. Apart from that, the very simplistic User Interface and availability of a massive quantity of ecommerce setup templates with simply limitless coloration combinations, makes it certainly tremendous.
Zepo does no longer restriction one from listing products on marketplaces on-line however at the opposite, helps the equal in the better paying monthly plans.
Show me the cash (The Revenue Model)
Their month-to-month subscription version makes it virtually inexpensive for individuals who are new to the ecommerce marketplace and want to start small. Additionally, they also have half of every year and annual plans in which they provide plenty of discounts and even Google AdWords advertising credits. Their plans start at about 949 in line with month and pass as much as 5000 according to month.
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The Road so Far
Ever for the reason that their begin in June 2011, Zepo has accomplished plenty extra than just offer ecommerce solutions. For example, they commenced a free online shop for a small roadside tea seller named Chotu Chaiwala taking Mumbai’s signature slicing chai online and making it simpler for clients to reserve from the ease in their offices and on the equal time presenting a new supply of revenue for the tea providers who at instances are recognized to conflict to make ends meet. The internet site, ChotuChaiWala.Com managed by using Zepo and at the same time owned via 4 tea carriers of Bandra controlled to get an first rate 42 orders in two weeks!
The group currently has 3 offices, one in Mumbai, one in Delhi and another Bangalore and a team of about 40-50 people that manages the whole lot for their 2000+ paid customers.. The team even gives fee delivered services for his or her customers with the intention to make things work like a breeze for them. Also, the crew is continuously operating to make the platform more bendy and person friendly. They are also running on many revolutionary advertising and marketing ideas which facilitates their on line shop owners reach out to extra audiences online and get better ROI.
Our Take
Ecommerce has off late been taken into consideration as the sunshine enterprise but there are plenty many troubles that smaller gamers face today. Not best do they should work more tough at times to stand out among the growing crowd, they also ought to address at instances inflexible policies of market places totally due to the fact they did no longer have some other choice. Zepo and different associated market places are like a silver lining for them. However, how they scale and what makes Zepo itself stand out inside the marketplace with other gamers.
