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QuickSell Puts Digitisation Within Reach For Indian SMBs Through Mobile Commerce

QuickSell Puts Digitisation Within Reach For Indian SMBs Through Mobile Commerce

QuickSell’s cell trade platform brings small shops the option of promoting online along side get right of entry to to user analytics

The Mumbai-based startup says 2.1K SMBs across eighty countries are the use of its platform in seven worldwide languages

Founder Deepak Bhadchandani claimed Quicksell almost tripled its common monthly sales for the duration of the lockdown months

The coronavirus pandemic has unleashed a ton of disruption for groups at big, but small-medium organizations (SMBs) specially have been impacted closely. For one, those groups are depending on regular revenue for survival and for sustaining personnel. Now many who've no longer used technology or digital equipment of their enterprise have needed to foray into on-line structures for selling and buying services and products. Millions of SMBs are anticipated to go surfing within the coming months to preserve their enterprise and find a manner to earn more sales through various on line distribution channels for each B2B and B2C products.

Throwing mild on the same, GV Ravishankar, managing director at Sequoia Capital India, believes that whilst historically most small agencies are not technology-enabled and lack width and range of distribution, as soon as organizations begin getting secure with ecommerce, there may be no preventing them. “We have started to see humans adopting more to commerce due to them ordering gadgets from B2C ecommerce platforms along with Amazon and Flipkart, then why now not take a similar convenience to corporates?” Ravishankar had said earlier. 

However, for a generation of dealers who've been hesitant in even adopting tech billing and stock management systems, whole digitisation is a good deal less difficult said than executed. Also, going digital does now not imply simply permitting online sales or ecommerce. It additionally entails constant updates and interaction with clients to force visitors. 

According to Quicksell founder Deepak Bhagchandani, most groups have websites which can be dysfunctional, through which he means that a business purchases an internet domain however in no way builds the internet site or updates it. As Covid-19 maintains to abate enterprise operations across domains, lots of SaaS gamers are rising inside the SMB area with customised solutions precise to small corporations. While massive shops have tied up with ecommerce structures directly, smaller offline buyers stores and establishments have became to SaaS players for tech enablement. The question is whether India will be capable of ride this possibility smoothly, as most of the people of the Indian organizations are still sceptical on the subject of deciding to buy business enterprise software program services.


Another alternative to be had to companies is to listing their merchandise on traditional ecommerce systems like Amazon and Flipkart. But famous ecommerce systems also have a discovery trouble and there’s no assure on how many sales a commercial enterprise might be capable of make on such a massive platform. 

That’s in which Bhagchandani saw the want for a product like QuickSell, which allows small business proprietors to immediately create a product catalogue and activate on-line income. SMBs can without difficulty proportion catalogues with resellers and customers over-acquainted systems which includes WhatsApp, Facebook, SMS, and even on electronic mail.

The Mumbai-based totally startup also gives an included price gateway, order management dashboard and a unfastened area cope with to SMBs to offer end-to-cease guide, aside from fulfilment. Clicking on any product inside the catalogues redirects clients to this loose area or vendor unique internet cope with. However, the organization does no longer offer any logistics assist to the sellers.

Founded in 2017 by way of Bhagchandani, QuickSell is a cell trade platform with over 2.1K clients and it has a presence in over eighty international locations. The startup has raised approximately INR 1.5 Cr from Silicon Valley-primarily based angel investors. The app currently supports catalogues in English, Hindi, whilst for the distant places market it has aid for Spanish, French, Portuguese, Indonesian, and Arabic. It’s operating on adding extra languages through person collaborations and spreading its network. 

Personal Experience And User Analytics 

At first glance, it'd sound much like a social commerce enterprise like Meesho, Shop101 however QuickSell’s cognizance on groups is what differentiates the app from social trade companies which often caters to resellers.

It attempts to emulate the bodily purchasing enjoy thru customised catalogues. Similar to how sales executives present customers with a personalized collection of products based on their necessities, QuickSell’s WhatsApp-first layout permits dealers to engage with the purchaser and present them with a custom listing of merchandise matching their respective desires. For instance, if a consumer desires to find a pink formal shirt. The dealer can ship a custom catalogue hyperlink with most effective purple shirts from their inventory.  

QuickSell Puts Digitisation Within Reach For Indian SMBs Through Mobile Commerce

Another interesting characteristic of QuickSell is consumer analytics, which provides merchants with in-depth analytics on such things as, when a client opens a shared catalogue, what merchandise the purchaser is viewing, and also how plenty time they spent on each product. 

“This kind of statistics and time is really helpful for the merchant to understand what their customers are questioning and what kind of products they prefer or no longer like. Based on these metrics, they could even upsell a product or provide an extraordinary discount to close the deal,” stated Bhagchandani. 

SMB Market In India

In FY2019, the entire variety of MSMEs in India have been pronounced to be greater than 63 Mn. According to a Zinnov report of September 2019, SMBs contributed to 40% of India’s GDP, 50% of the exports and furnished employment to over one hundred eighty Mn in 2019. Thanks to those contributions, the SMB zone has been called the spine of the Indian economic system for years.


The large SMB marketplace in India has additionally attracted the attention of huge tech groups. Earlier this yr, Amazon CEO Jeff Bezos introduced a $1 Bn funding in India to help small and medium-sized groups (SMBs). Later in March 2020, Google also devoted over $800 Mn to cope with some of the demanding situations faced by way of businesses at some point of the pandemic. 

Many small retailers have suffered losses because of the nationwide lockdown in India. This has forced them to use SaaS products because asking an employee to physically get a receipt or maintaining a bodily inventory was no more an alternative. As Shashank Dixit of Deskera places it, “The question is no longer ‘why’ a SaaS product is needed for SMBs, it’s about ‘what’ and ‘how’.”

In the past few months, QuickSell claims to have seen a massive spike in call for from all over the international. The company claims to be almost tripled its common month-to-month sales within the closing  months. According to Bhagchandani, some thing digitisation turned into going to manifest in India inside the next six to 8 years is going to happen in the next 365 days because human beings could be hesitant in stepping out in their house for primary purchases.

“With retail footfall dropping to 50-60% in the coming yr, the whole deliver chain goes to need to move to where clients are — that's online,” stated the QuickSell founder.

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