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Live Streaming Commerce: Trend Explained

Live Streaming Commerce: Trend Explained

Heard about Livestream e-commerce? Live stream happens through audio and video streaming whereby products are showcased, launched, and talked about all in real-time. Although different services like AI, chatbots instant delivery have brought a dynamic change to online shopping, still the social aspect of in-person shopping is missing. 

To overcome this gap, online retailers are turning to live-streaming shopping, or live commerce. This is very similar to those teleshopping channels that used to stream on TV in the past.

Live-commerce features hosts who would try on different clothes, shoes, beauty products and would interact with customers in real-time. Viewers or customers present could ask questions about the fit and material of the clothes or ask a host to try on different accessories they are interested in.

Live commerce has proven to show the extraordinary success on three grounds

  • providing entertainment and “real-life” connection that is missing during online shopping

  • building loyalty and trust, by helping customers to learn more about products 

  • turning viewers into customers, by creating a relationship between them and a brand

Live-streaming shopping is a similar platform to that of real-life shopping at physical stores. People are getting used to the digital world gradually but still, they feel the need to connect to the real world.

But with the help of live commerce, buyers can easily connect with products and can see them properly, understand how they can be used, assembled, and much more.

Advantages of using video streaming with e-commerce products

  • Enhances buying experience and sales conversion rate

  • The average amount spent per purchase is increased

  • It attracts new consumers with valuable content that answers their questions

  • Offers improved click ratios 

How to leverage a Live Stream effectively?

A video tutorial can provide all the basic information, more technical and complex information on product use, installation, preparation, and assembly. The most vital thing to do is to introduce a host, as the trend of live-streaming e-commerce has proven that this is a successful idea. Live-streaming with a host provides a more human-like experience. It also allows the products to be seen in more practical forms. 

Giving a sneak-peek at a newly launched product with the help of video streaming can be a great idea to create curiosity among buyers.

Another way to make a live broadcast more engaging is by influencer collaboration. Buyers usually trust a real audience who they consider to be trustworthy and influencers fall in this category.

An influencer can conduct product unboxing, announce giveaways, special deals, etc. Influencers can also reshare these videos on their social media that will generate more traffic.

Apart from creating product videos, brand content is also very relevant. A brand can be more creative through their product content and create emotional and aesthetic connections with the values that they want to pass on via their products.

A brand can discuss the company's history, product’s intention, the team’s spirit, and the values behind the production process. These types of videos bring the emotional response which will be associated with buying.


Live streaming e-commerce is a niche that promotes the importance of audio-visuals in digital commerce, especially today when people are too busy with their schedule to go out and shop from physical stores.

In such times where competition is neck to neck, there is a necessity for customer engagement and satisfaction, hence adding a live streaming e-commerce platform to your business is a wise decision. live streaming commerce solution offers you a Live-shopping solution that will help you overcome the shortcomings of traditional online shopping and accelerate sales. has launched a Live Stream Plugin for Shopify, now the Shopify store owners can download our Shopify App for Streaming and go Live.

So, If you are willing to increase your targets and want to sustain the business then a Live-streaming solution can play a vital role.

Author Biography.


Content Writer

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