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How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme

How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme

As India is now home to extra than a hundred Mn on-line shoppers, the D2C market is predicted to develop exponentially and hit $a hundred Bn through 2025, accounting for 60% of the ecommerce possibility.

Delhi-primarily based Shiprocket, a 3rd-birthday celebration logistics (3PL) provider company and an ecommerce/D2C enabler, has come up with a hand-conserving initiative within the form of the RocketFuel Accelerator programme.

RocketFuel might be shortlisting greater startups and plans to start the second one batch in the coming months.

In the beyond few years, more than 800 new-age, digital-first Indian manufacturers have performed away with business intermediaries and brought the direct-to-purchaser (D2C) path to ensure greater operational efficiency, more manipulate on earnings and expenditure, and powerful client engagement. The D2C format, an ecommerce spin-off of kinds, has been here for the past few years. But it has flourished maximum at some point of pandemic times after offline operations came to a shuddering halt and corporations resorted to on-line selling almost in a single day. 

The D2C boom has been in addition fuelled by means of the shift in patron mindset as human beings have opted for on line looking for the sake of safety and comfort. As India is now domestic to extra than a hundred Mn on-line shoppers, the D2C market is expected to grow exponentially and hit $one hundred Bn by using 2025, accounting for 60% of the ecommerce possibility. 

Also Read:- How Digital Transformation is Shaping the Retail Industry

Among the D2C sub-segments, fashion has the best boom capacity and is estimated to reach $43.2 Bn via 2025. Also, garb and footwear is the most tremendous style category this is probably to capture nearly 77.6% of the online style market through 2025. 

Given the increase possibilities, many new entrants are making a foray into the D2C space. However, now not all inexperienced persons have giant information of the core DNA and the pleasant practices to cause them to successful and sustainable, even if life returns to everyday. 

Keen to help new corporations and entrepreneurs scale up in a capital-green way at some stage in those transformational instances, Delhi-based totally Shiprocket, a 3rd-party logistics (3PL) service company and an ecommerce/D2C enabler, has provide you with a hand-retaining initiative within the form of the RocketFuel Accelerator programme. 


Launched in September 2020, the programme aims to empower startups with powerful mentoring, professional advice, funding and market get entry to. The first batch of the accelerator programme included seven startups throughout client-dealing with segments, starting from wearable generation and audio accessories to packaged meals, meal supplements, nutraceuticals, style add-ons and more.

How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme

“Our vision for the next three years is to construct a community of two hundred pinnacle manufacturers across D2C classes and be part of their adventure,’’ said Vishesh Khurana, cofounder (increase) at Shiprocket.   

Watch Vishesh Khurana and Apoorva Singhal (method and funding chief, Shiprocket) talk approximately the business enterprise’s RocketFuel Accelerator programme and what it has to offer to early-stage D2C startups. 

RocketFuel will be shortlisting more startups and plans to begin the second one batch within the coming months.

In September 2021, Shiprocket introduced taking part with Huddle to launch the RocketFuel X Huddle accelerator programme to invest $1 Mn toward the mentoring of increase-level D2C startups. Huddle is a Delhi-based quarter-agnostic incubator for early stage startups. 

The 3PL platform that gives price-powerful transport solutions to D2C manufacturers has thus far raised $280 Mn in investment. Its present day spherical of $185 Mn turned into co-led via Zomato, Temasek and Lightrock India.

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