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How IntrCity’s SmartBus Is Building A Connected Travel Experience In A $26 Bn Market

How IntrCity’s SmartBus Is Building A Connected Travel Experience In A $26 Bn Market

In FY21, a total of thirteen,435 km of recent highways had been constructed, bringing the general period of national highways to at least one.32 Lakh km, and the authorities has pledged that another 1 Lakh km might be evolved within the next four years. However, bus journey, the most considerable and inexpensive mode of road transportation, turned into in no way ramped up accordingly.

“In 2019, I met someone who could in no way allow his sister take a [long-distance] bus experience. That declaration continually stayed with me, underlining the general belief of this industry, “stated Kapil Raizada, cofounder of IntrCity.

But first things first. Since 2014, Raizada, an industry veteran, has been instrumental in walking RailYatri, a train and bus price tag booking platform under the determine employer IntrCity, along side co-founder and CEO Manish Rathi. And at some point of those years, the duo observed a distinct lack of development in bus services in terms of operations and facilities. The company had in advance advised Inc42 that people favored to e-book educate tickets on the ready list even when buses have been working at sixty five% potential.


Raizada revealed that in 2019, around 29% of woman guests booked train tickets at the RailYatri platform, however it dipped to an appalling nine% whilst it got here to bus ticket booking. The insight on what’s hurting the surroundings was clean—a massive gap in reliability, protection, and convenience in comparison to other modes of public transportation. He also felt that the narrative ought to change at once, and the nice of offerings ought to be the point of interest, irrespective of the price ticket fees.

Although plenty of private bus operators and aggregators were energetic on the time, very few had the holistic imaginative and prescient of Raizada and Rathi. So, the duo took the plunge and released IntrCity SmartBus at the Delhi-Lucknow-Delhi course in early 2019 to create a platform for bus owners/operators and construct a never-before tour experience for commuters.

Building IntrCity SmartBus

The RailYatri platform was constructed the usage of AI-powered predictive algorithms to examine teach ticket reserving patterns and help customers e book confirmed tickets. It also used records analytics to provide distinct facts approximately teach commutes, together with the route, adventure time, and live repute, indicating the train’s current vicinity. Leveraging the wealthy information of intercity tour with the functionality to construct large tech-based totally structures, the corporation felt assured venturing into the segment. The purpose turned into to build a RailYatri-like centralised device to connect long-distance buses and increase a standardised travel experience.

IntrCity SmartBus has followed an asset-mild aggregator model wherein it affords the technology platform that creates the travel revel in even as bus owners/operators cope with on-ground operations. The company has extended its authentic tech team for added development and installation a brand new operations group, which include local managers for coping with operations in one of a kind cities and the bus group that includes a captain and a motive force. To implement a network of ‘linked buses’ for seamless, on-the-pass tracking and clean operations, it also makes use of IoT fleet analytics, which enables tracking the actual-time overall performance of every car and analytics of the same for smooth performance. 

Today, the business enterprise boasts a fleet of 220+ branded buses connecting extra than 270 towns and a dedicated group of two hundred personnel. With a mean price ticket length of INR 900, this bus carrier is positioned within the mass phase. The business enterprise claims to witness 160K monthly guests on its platform, with a median fill price of 88-90%.

The Three Pillars of The ‘Smart’ Bus

IntrCity SmartBus builds a complete revel in across all of its bus fleet and for each journey by way of staying related with each stakeholder. Its offerings can be bucketed into three classes— reliability, protection, and comfort, highlighting the regions where it ambitions to improve.

Reliability: Online price tag booking has largely described bus schedules and departure locations, however in-transit ready and riding times are still not standardised. IntrCity SmartBus gives a stay-tracking feature where passengers, their families and friends can enter the PNR/price tag range to view the stay region and status of the car before and in the course of the journey. Passengers also can check the distinct stops on predetermined routes. As buses do now not allow unauthorised pit stops, commuters get a higher sense of predictability for the duration of a adventure.

The 24X7 command centre makes use of the statistics from fleet analytics for real-time monitoring and ensures that all buses comply with pre-defined routes and take corrective movements wherever needed.

Safety: Improving protection parameters is another middle recognition of IntrCity. To make certain the identical, the enterprise has built a crucial command centre to screen and manipulate each bus journey. The command centre is hooked up with the motive force’s interface in the bus, the group app, the customer app, all waiting areas/lounges, and all boarding factors.

Every bus is assigned a captain (much like a steward on a flight) who gives in-person assistance throughout the adventure. In case of an emergency, they are able to immediately contact the command centre for short resolution. The buses are also equipped with cameras and sensors, supporting the business enterprise preserve music of the passenger be counted always.

In the wake of the pandemic, the agency has intensified its sanitization pressure. Every bus is sanitised earlier than beginning its journey, and the ‘cleaning’ is uploaded on the passenger app to build their trust. The in-bus personnel put on shielding gear and are thermally scanned before resuming their obligations. Travellers are similarly checked and are furnished with a hygiene package with a sanitiser and disinfectant wet wipes.

Speaking about the impact of these protection measures, Raizada advised Inc42 that the percentage of female visitors booking tickets on the platform rose from nine% in 2019 to 25% in 2021. 

Convenience: Convenience and luxury cannot be disregarded, in particular in the course of long-distance intercity travels. IntrCity SmartBus has in area a whole variety of amenities. As of now, the company has 51 boarding lounges wherein travellers can anticipate the bus and board it appropriately. All of those lounges include aircon and Wi-Fi.

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Similarly, its buses are ready with Wi-Fi, air con and an amusement unit for every seat for watching films or being attentive to music. Then there are sleeper berths and cabins for a more secure experience. Besides, each bus comes with an onboard washroom to minimise pit stops.

Is The Overhaul Sustainable?

The team at IntrCity believes nothing less than a complete overhaul can clearly enhance the general public transportation surroundings. And the modifications it's far bringing within the place of bus offerings seem to discover favour with passengers habitually driven into a cheap ticket, low-exceptional service surroundings. The corporation projects an ARR of $forty five Mn for FY22 and expects to clock a YoY boom of four hundred% inside the financial yr.

It also plans to grow its fleet to 5,000 vehicles by way of 2025 and amplify to new routes and extra places.

Despite a bumpy trip, the bus service segment in India has grown consistently. In 2020, more than 95.5 Mn humans travelled via bus, and this variety is anticipated to attain a hundred and twenty Mn through 2026, a Statista document says. Given India’s booming toll road segment and general avenue improvement, specialists trust that this segment is poised for growth. Although the marketplace size fell to $385 Mn in 2020 due to the pandemic, (it changed into worth $944 Mn in 2019), it is expected to get better and develop via 2023 to attain $1.03 Bn. The company additionally informed Inc42 that the full market size of the segment can be as high as $26 Bn.

However, the important thing boom driver for bus aggregators will be higher coverage. They want to attach extra locations, in particular the a long way-flung and remote ones, and keep to offer top first-class services to create sustainable call for across Bharat.

Author Biography.

Editorial Team
Editorial Team

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