3.5 Mn screened singles, 120k new signups every month, a 2x growth in consumer base in comparison to the preceding yr, and a complete of four Mn messages exchanged each month! These numbers could evoke wonder if we advised you these had been from a startup. And double marvel if you bought to realize that those numbers are of a bootstrapped startup- QuackQuack.
The Hyderabad-based dating app which has taken the online courting marketplace by means of storm is giving its funded peers — Woo, TrulyMadly, Aisle, and so on — difficult opposition. All because of properly concept-out, strategic, and modern person engagement tactics and growth hacks.
QuackQuack, which commenced off as a web platform in 2010, made an entry within the online courting phase in India whilst relationship apps were almost an unknown phenomenon here. Even the likes of Tinder had no longer made their foray into the united states of america. In reality, Tinder turned into launched inside the US in 2012. Soon, realising the capacity of the online dating marketplace, Indian marketers began racking their brains to give you India-specific apps consisting of Woo, TrulyMadly, Aisle and global apps like Happn, Bumble, and so forth
But QuackQuack was first among equals then and remains so now. While its friends grew on outside funding QuackQuack remained a bootstrapped startup and paved its way organically into the hearts of Indian singles.
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From the very starting, founder Ravi Mittal and the tilt group of sixteen at QuackQuack changed into continually looking for simple hacks that might help the business enterprise grow massive time and additionally assist lessen its fee per acquisition (CPA).
And when we are saying small, we’re talking truely small — changing the colour of name-to-movement tabs which include ‘Submit’ on its app; tweaking the tagline from ‘Sign Up Now. It’s Free!’ to ‘Sign Up Now. Meet Singles!’; the use of the front profiles of models in commercials. Simple as they seem, those adjustments helped QuackQuack growth its person base by means of almost 100% in no time. The Butterfly effect this! Isn’t it?
Whether it turned into Google Ads, app keep optimisation, or another virtual advertising hack, QuackQuack left no stones unturned to grab bigger and bigger bites of the net relationship pie in India. The startup even marketed discreetly on its competitors’ systems, sending out the proper messages at the proper time!
Having learnt the tricks of the change early on, Quackquack zoomed beforehand within the on line relationship recreation.
A Hack Here, A Hack There, And QuackQuack Zoomed Ahead
For founder Ravi Mittal, the concept became easy- to resolve the hassle for singles. He says, “We purpose to resolve the trouble for singles, help them find a date, make money inside the manner, and develop. It turned into in no way approximately raising funds or creating valuation.”
A strange aspect to say at a time when others in the on line dating business are raising million dollar fundings, making big advertising budgets to accumulate customers at high fees, and scaling at a quick tempo.
Mittal, who’s from a non-technical background, learnt the basic lessons for QuackQuack by observing existing merchandise like Facebook and Shaadi.Com.
It took the group extra than 10 months to construct a go-to-market product, on which Mittal spent INR 10-15 Lakh ($14,780) from his savings. Within three months of the release, they got their first paying patron. Today, they stand at 3.5 Mn users.
Over the years, QuackQuack determined to take the direction much less trodden — running on a tight price range and retaining the boom more often than not organic. But it’s a project the QuackQuack founder is willing to absorb.
In the absence of a large marketing price range — in contrast to its peers Truly Madly and Woo — the QuackQuack group did what it’s excellent at — improvised. They came up with the modern techniques to engage with users. From simplifying its person interface to strolling referral programmes wherein customers can earn referral credits with the aid of inviting buddies and use them to shop for top rate memberships, to decreasing the plan rate concentrated on young users, there’s no trick in the e book the QuackQuack group hasn’t attempted. And all of them labored like a allure!
Employing pinnacle performers, that specialize in app shops, ROI-centered campaigns, and search engine optimisation are a few other techniques that QuackQuack implemented to develop rapid and monetise its user base higher.
The group additionally made all the right movements to make certain its users have been happy, stayed dependable and invited their friends. For example, the team found their Android app become taking a number of time to open and the healthy line-up become additionally slow to load. “We had to restoration this. However, we went one step in addition and our improvement team worked difficult to deliver an replace wherein presently our Android app is many of the quickest to open, and the match lineup is seamless, with none breaks or loading time, The result changed into impressive. The faster fit masses multiplied person hobby of liking and disliking profiles with the aid of forty%, main to greater matches in line with person and more time spent at the app,” explains Mittal.
Keeping in thoughts India’s patchy Internet and proliferation of primary smartphones, they kept the app mild with a 10MB length on Play Store compared to 25MB for TrulyMadly and 47MB for Tinder, additionally they decreased push notifications to enhance the UX.
No marvel then, that QuackQuack has now nearly devoured the dating market with three.Five Mn customers on date. The startup is nowadays main in the Indian online relationship marketplace to feature a few of the pinnacle-grossing courting apps in India with revenues of INR 3.Fifty four Cr (FY17-18) as consistent with QuackQuack’s inner reviews.
Algorithmic Flirting with The User
Interestingly, while most of those apps had been focussing on app engagement with a minimum awareness on browser visitors, QuackQuack has controlled to drive 70% of its site visitors from desktop and mobile browsers together. This indicates that QuackQuack is genuinely in advance of lots of its competitors in terms of basic visitors.
QuackQuack understands that even as cell apps are the principle touchpoints for humans the usage of dating apps, browser site visitors is crucial. Serving customers thru browsers also allows hold clients who're in all likelihood to uninstall apps.
The QuackQuack app additionally offers a few quirky studies that aren't related to the UI glide. While surfing the app, as users anticipate monitors to load, quirky lines pop up, as if the app have been speaking with the user. “This has made our app the talk among customers and their friends and this facilitates with word-of-mouth publicity,” says Mittal.
QuackQuack, on line dating, relationship app
QuackQuack: Bootstrapped, But Way Ahead Of Its Competition
QuackQuack, on line relationship, dating app
QuackQuack is making waves in courting circles and difficult the dominance of popular and deep-pocketed courting app giants in India no matter being bootstrapped.
A short examine facts of the leading dating apps in India shows that the QuackQuack app has been rising in reputation.
QuackQuack started out the yr in the back of its competition on Apple Store in February 2018, however within some months, its reputation soared. It is neck-on-neck with TrulyeMadly and barely in advance of Woo for the maximum element on Apple Store. As on date, QuackQuack has over one million downloads.
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In the Android international, QuackQuack has remained ahead of TrulyMadly for the maximum part of the yr gone by means of. While TrulyMadly began ahead of QuackQuack in February 2018, the latter become short to pick up and overtake it with growing downloads over the months.
QuackQuack: Love’s Labour Not Lost In Online Dating Game
There become a time was while Indians struggled to get the smartphone numbers of potential love pastimes or sent them Facebook friend requests with a surreptitious “I want to be pals with you” message. Fast ahead to 2018, and they could take their pick out of relationship apps, each Indian and worldwide ones — Woo, Happn, TrulyMadly, Hinge, OKCupid and, of course, QuackQuack. Now, even the social media massive Facebook is eyeing the Indian on line dating marketplace with its soon to be launched dating app for the Indian community.
The sales in the on line dating segment in India is projected at $20 Mn by using 2022, suggestive of an annual boom of over 10% because of the plethora of dating apps doing the rounds.
While those trying to calm down (and their mother and father) veer towards online matrimony sites, young Indians for whom socialising on social media is an imperative a part of existence are delighted to have dating apps in particular designed for them.
In a rustic tied down via social censure of all matters associated with love and relationship — from Valentine’s Day to PDA — the street to success for relationship apps like QuackQuack has been a rocky one, but inside the remaining couple of years they’ve end up an critical a part of Millennials lives. So much so that the trend has started out finding portrayal in Bollywood films. In Qarib Qarib Single, the lead actors met thru a web dating web site and later moved on to come to be companions for life.
As the net dating trend gathers steam in India and young singles not should be clandestine approximately having profiles on courting apps, QuackQuack can look forward to solving the problem for increasingly singles, help them locate dates, and persevering with its increase hacking to the top of the relationship apps chart.
