Serial entrepreneur and investor Rajesh Sawhney, who's also the founding father of GSF Accelerator and Global Superangels Fund, after running with a number of startups thru the accelerator application is now prepared to take the “Startup Founder” tag. Rajesh has announced the launch of his new challenge InnerChef, a web food discovery and delivery platform.
InnerChef: Intersection of two mega international trends: Eating Different and Eating Better
Eating better and distinctive has end up a mega international trend. People, now, are geared up to strive different sort of foods, be it Chinese, Thai, Korean, Japanese, Spanish, Mexican, or Ethiopian, but on the alternative facet, they've additionally become acutely aware of what they consume and for this reason, they want to devour better. InnerChef has been built on the intersection of these two trends as it provides a platform which we could one try one of a kind recipes, cooked at their own homes.
What InnerChef Does For You?
The consumer can choose a dish from the to be had menu and location an order. InnerChef’s crew along with chefs, prepares special sauces and seasonings required to cook dinner that precise dish after which package deal them to unique size along side easy recipe instructions to follow.
The startup, currently offering sixteen recipes, inside a month, plans to take the quantity to over 25-30 recipes with a purpose to be refreshed on a weekly basis. While the launch menu is ordinarily western cuisine (Salads, Paninis, Pastas and Specials), InnerChef plans to add oriental and Indian delicacies within the coming weeks.
Started with Gurgaon, the business enterprise plans to increase to three metros i.E. Delhi, Mumbai and Bangalore in the coming region and cover the top 10 Indian towns with more than one kitchens inside 365 days.
The startup might be operational instances an afternoon, i.E. Lunch (11 am till 2 pm) and Dinner (5 pm until 9 pm). Additionally, InnerChef is exploring options to provide on-demand service in the catchment areas.
Presently, clients can order recipe bins via a mobile responsive internet site and the startup plans to build a cell app inside the coming time.
The Food Retailing Marketing In India
Food retailing market in India is $three hundred Bn large and Indian restaurant market is pegged at $50 Bn. The domestic food shipping market is growing at 40% in line with annum and is anticipated to be $10 Bn in size by means of 2016. While bulk of the enterprise on this enterprise is within the unorganized area, the percentage of the prepared area is increasing swiftly.
With the appearance of net and mobile, the combination of Food + Tech is disrupting antique commercial enterprise fashions and is creating new paradigms. According to recent estimates, over $2.3 Bn had been invested in “Food+Tech” organizations to date, of which $1.2 Bn become in 2014 by myself.
“InnerChef’s undertaking is to offer a new kitchen experience this is in sync with the desires of a “globally-aware” but “time-terrible” client,” tells the organization.
In his previous roles, earlier than founding GSF, Rajesh Sawhney was additionally the Founding President of Reliance Entertainment and Founding Architect of Times Internet. Rajesh has founded InnerChef in conjunction with Bal – the founding father of DiGhent Cafe, Heena Karia Thakkar – a expert chef, Uday Bansal – founder of Skybulls, and Rahul Samat – ex-product manager at Barclay’s.
Last yr, all through our StartupDash’s Bangalore edition, we got here across any other startup running on comparable traces i.E. Halfteaspoon. Founded by IIT Kharagpur alumni, the startup had achieved excellent to begin with, however due lack of possibility in this niche space, the founders had determined to close it down. In USA, BlueApron is also in the similar space.
Let’s desire that InnerChef, with the robust foundation crew of experienced oldsters from the startup ecosystem, are able to take this concept in addition for the Indian genre.