Koramangala has been the foundry and forge of the Indian startup environment. From Flipkart to Ola, BigBasket to Swiggy, the coffee stores and bars of this picturesque Bengaluru locality, filled with budding marketers, furnished an apt surroundings for replacing thoughts and transforming them into a success startups.
In 2013, in a sequence of conferences with entrepreneurs at Mr Beans Cafe, Koramangala, Salma Moosa, a enterprise consultant to SMEs by means of profession, explored what new millennials, entrepreneurs wanted.
“There changed into no infrastructure and guidance to be had that can assist shape them into successful startups,” says Moosa during a conversation with Inc42.
Establishing Startups Club
By 2010, Flipkart, MakeMyTrip and plenty of different startups were already hogging the limelight. Soon, it have become clear that India’s innovation ecosystem might be driven with the aid of startups in future, and Moosa, being carefully aware about the marketers’ troubles, wanted to play a key function in the surroundings.
As a result, in 2013, Moosa along side her VS Prudence Advisors’ colleague Vivek Srinivasan based the Startups Club in Bengaluru, a platform to mentor marketers across the u . S . A .. According to Moosa, Startups Club commenced as a humble meetup institution in Bengaluru. The intention even then turned into to carry humans collectively to allow tangible blessings.
Today, the Startups Club has grown to twenty-five,000+ members across the usa. Out of 25K contributors, around 2,000+ contributors are incubated and mentored by means of them.
“Today, we had been running with severa international locations including Estonia, Israel and France in the direction of making ready a smooth release for startups across various international locations,” stated Moosa
Mentorship Certification For Curated Entrepreneurs
In its ‘Incubate, Accelerate and Invest’ programmes, the organization has now added any other layer with the aid of certifying certain entrepreneurs as mentors. So a ways, mentorship become provided through Moosa along with Srinivasan. However, the rising call for pressured her to find a completely unique way where certified entrepreneurs could mentor others.
Moosa says, “Vivek and I have been able to journey to maximum of the locations in a year; however, due to time constraints, we have neglected out on attending members queries face-to-face. To ease the system, it turned into necessary to discover the entrepreneurs a number of the individuals and groom them to be ready as mentors for the atmosphere.”
As YC founder Paul Graham used to mention, “When I turned into running YC, we used to comic story, that our characteristic became to tell founders things they could forget about,” mentoring is prime to scaling up an idea and achievement that comes round. Startups at their early, budding or set up level want mentorship.
Bringing mentorship access toward entrepreneurs, Startups Club has started reworking in particular curated marketers from the network of entrepreneurs in numerous levels into mentors in order that they're able to guide other entrepreneurs, who're at a miles earlier degree than the allocated licensed mentors and similarly help themselves and the surroundings grow.
“Real mentors are those who have done it. Those who have confronted the demanding situations in real existence and people who have connections. So, we started taking a number of our participants and grooming them to be mentors. We as a membership are certifying mentors. We started this programme six months back,” Moosa said.
These licensed mentors are first screened and decided on from their regions after which are positioned thru a programme designed to get them prepared to deliver Startups Club’s signature mentoring sessions. Along with the mentoring sessions, individuals additionally get tangible help and the advantages of strong connections that the Club brings to all. The attention is on discovery, boom and investments.
Startups Club, currently has 12 licensed mentors throughout 3 foremost regions in South India which includes Chennai, Mysuru and Bengaluru. Startups Club additionally plans to boom the mentors throughout the different elements of the us of a with the aid of the quit of the 12 months.
How these licensed mentors balance their timings among their entrepreneurship and mentorship?
To this, Moosa, clarified, “Timing has not been an trouble. Mentors are ready to give 3-five hours in line with week which can be mostly on weekends. At Startup Club, we enable their conferences. S/He is capable of help so many individuals.”
Changing Gender Equation
The business global is a male-ruled sector, particularly within the startup environment. But now, Moosa says, we see that ladies from exceptional areas are taking a step into the commercial enterprise global creating a paradigm shift in gender roles.
“I see many women marketers who've single-handedly built a million dollar business enterprise and correctly establishing themselves,” says Moosa.
Gone are the ones days when women entrepreneurs used to develop most effective in certain sectors of the economy like fashion or way of life. But, “these days women are thriving in technology, information and communique business as nicely. The subsequent step is to remove the tag ‘girls entrepreneurs’ to just marketers,” she provides.
Mentorship Starts With ‘The Billion Dollar Idea’
Mentorship starts with the very first line entrepreneurs generally utter, “We have one billion dollar idea.”
Moosa asserts, a number of the biggest businesses within the global consisting of Airbnb and Facebook became so because they aimed to remedy small troubles.
“When a young entrepreneur comes and tells us that he has a billion dollar concept. I say no, you have a small idea and you work towards making one billion dollar really worth project,” says Moosa.
Mentorship is not any clean process, however “we started with ardour and we retain to do what we love,” she concludes.