YouTube Icon

With $165 Mn Disbursed In Loans, Rubique Aims To Combine Banking And Technology To Alter The Online Lending Space

With $165 Mn Disbursed In Loans, Rubique Aims To Combine Banking And Technology To Alter The Online Lending Space

The cutting-edge fintech market stands at $1.2 Bn, in keeping with KPMG’s June 2016 record. Demonetisation, adoption of the India Stack (UPI, Aadhaar, Digital Lockers and more) has paved the manner for a cashless economy, sooner instead of later. SME lending, a previously disorganised region, has additionally been given a huge enhance through the mushrooming of fintech startups catering to that vertical.

But this wasn’t the case even 3 years in the past. Back then, best four% of the 57.7 Mn SMEs had get entry to to formal finance from the banking area, according to a 2013 document by National Sample Survey Office.

Manavjeet Singh, with more than two many years of experience in Indian banking, had the opportunity to discover the pain factors of patron-lender interactions carefully. “When we began Rubique in 2014, I observed that whether or not it was retail lending, MSME finance, or commercial automobile finance, there existed a large gap among banks’ necessities and client needs along with the demanding situations confronted by using banks and the pain that customers go through.”

To convey this concept to truth, Manavjeet co-based Rubique with Sandeep Nambiar, a own family pal and the technical lead of the startup – which turned into initially known as Bestdealfinance. The startup acts as a web monetary marketplace and gives an end-to-end solution for a person’s capital wishes, which includes SMBs and individuals. Rubique deploys its proprietary algorithm and integrates it with the financial institution’s lending machine, processing in actual-time.

Till date, Rubique has raised about $3 Mn in funding from Kalaari Capital, YourNest Angel Fund, Globvestor & Dexter Angel Circle, and Globevestor. It has tied up with over 65 economic institutions together with banks and NBFCs such as Lendingkart, CapitalFloat, ICICI Bank, HDFC Bank among others. The platform showcases greater than 165 products in various classes together with SMB loans, retail loans, and personal loans as nicely.

Playing Financial Matchmakers

Banking is a easy business – you’re getting cash from somewhere and you’re sanctioning loans to others, the usage of a risk calculating mechanism and charging an interest for the same. But an average Indian customer does no longer understand all that.

As Manavjeet adds right here, “When we commenced our adventure as Bestdealfinance with our earlier model, we concept, we’ll change the arena. But it didn’t work. But while we remodelled it around our clients, that’s while we hit the proper spot. The new version suggested toward the digital savvy clients, stayed relevant to our core proposition of generation and aimed at winning the new age marketplace.”

Rubique is an attempt to bridge the distance among creditors and debtors through a extensive variety of capital financing alternatives.

The platform has  verticals. First, it presents the customers a properly-aggregated, curated and digitised collection of products with associate financial institutions. For instance, if a user wishes to shop for a credit card, he can compare entire info together with transaction fees, approval time, eligibility, gives and more, of over 20 playing cards supplied by means of distinctive banks, all at one vicinity.

Second, after evaluating and choosing the desired product the person can instantly practice on-line. The founders have also evolved their personal credit score rating – Rubique’s Magic Score – a proprietary matchmaking algorithm that uses AI and gadget getting to know and is incorporated with the bank’s lending device.

Also Read:- Why Investor Updates Are Important (Even If You Don’t Have Investors)

“On the premise of information stuffed, the platform’s proprietary algorithm suits the applicant with the right economic organization, doing away with the ones in which an applicant can get rejected because the credit score standards does not match. It most effective suggests those establishments wherein chances of having loans are the best.”

Rubique executives help the person with end-to-give up success process, which include report choose up, and submission to the respective financial establishments. A person can also music the entire application development on line. At present, the employer offers a gamut of services – ranging from non-public loans and credit cards to SME and retail loans, with a focus on real disbursement. The merchandise include credit cards, patron loans, personal loans, loan towards property, and newly launched coverage services as nicely.

The company strategies loans of diverse intervals, that varies from product to product. For instance, unsecured loans (which include private loans) are generally sanctioned for 2-3 years, and secured merchandise like mortgage in opposition to assets are processed for 10-15 years.

Data Points: The Alternative Credit Score

Rubique, as a agency, offers white label solutions. For the ones banks who do now not have a technological solution already in region, the startup makes it for them.

“While lending, a financial institution maintains in thoughts two matters: first off, the ability to pay, and secondly, purpose to pay. Your capacity to pay can be judged by means of in which you figure, what type of corporation, who all paintings under you. The second part will become complex, because there's no manner one could choose the goal of the applicant. This is wherein Rubique aims to vary from all people.”

It uses numerous data points which includes telephone bills, travel modes, social media, avg account balance, restaurants one is journeying, and so on to assess a potential borrower’s opportunity of paying returned the loan. With this information, although a user has a low credit score score, he could nevertheless avail a mortgage. Hence, the borrower’s necessities are matched with the lending criteria. So there's a predictability in the complete system wherein the applicant could know that if he applies right here, possibilities are he may get this loan.

Loans allotted for individuals and SMBs with none preceding credit records are processed at a comparatively higher interest charge, for financial institutions to have a protection margin to get better the money. As in keeping with Manavjeet, establishments normally take those calls because predictability is tons higher in those cases and Rubique gives them with this records.

The startup has also launched a brand new characteristic called ‘Rubique Advantage’ that permits users to get their mortgage programs processed quicker through e-KYC with enhanced logic inside the proprietary matchmaking algorithm. Potential clients can also receive on line in-principle approval on a few merchandise and keep music in their reputation via their Rubique account.

Rubique attempts to offer the first-rate of each worlds – a fair and open marketplace for the customers to pick eligible lenders and an give up-to-cease fulfilment answer much like any lender. Based out of Mumbai, Rubique has now elevated to cities to Delhi, Kolkata, Bengaluru, Hyderabad, and Pune.

Fulfilling The Promise Of End-To-End Disbursement

Since the RBI mandates bodily signing and documentation, Rubique tries to go all of the way to offer an cease-to-stop achievement technique to its clients. For this, the enterprise has installed region commercial enterprise associates across the us of a – financial advisors, chartered accountants, officers and many others. The corporation provides them with an app which maintains them updated with the monetary proceedings the and required documentation. Their process is to go to the customer’s doorstep and fill out the specified document, and replace the app in actual time. From a consumer’s point of view, it’s a handy system.

In addition to that, a variety of SMBs in India aren't tech savvy. For those agencies and people, Rubique presents an assisted on line version through tab solutions. The organisation’s associates bodily go and sit down across with the SMEs and whole the information. The facts is electronically transferred to the transit station, and is matched with the monetary organization, a soft approval is given to the applicant and the complaints start.

On the lower back stop, Rubique follows a -factor checklist for adding a economic organization to its platform. Explaining the equal, Manavjeet says, “thirteen financial establishments have been removed from the platform for 2 fundamental motives. Firstly, the financial institution has to leverage era, because if they're now not leveraging generation, we accept as true with they may not be able to help the purchaser. They have to be tech-pleasant. They can leverage our era, but they cannot go the conventional manner (bodily documentation.) Secondly, a set policy from the financial institution is mandatory.”

When questioned about Rubique’s liabilities while processing a mortgage, Manavjeet says, “We are presenting loans as in keeping with the monetary institutions’ criteria, in step with the hazard profile they were looking for. Now we are also trying to construct facts points so that you can understand how is the client behaving, so we can refine it in addition.”

Making Money The Marketplace Way

The startup monetises by means of charging a charge from partnering monetary establishments relying on the type and category of the mortgage. Rubique fees a sure percent of the quantity of the mortgage facilitated, sometimes they also rate a predesignated quantity that varies as consistent with the economic organization. On the other hand, its services are unfastened for customers.

So a ways, the platform has claimed to disburse more than $151 Mn (INR 1,000 Cr) well worth of loans and has issued more than 28,000 credit score playing cards through 65 economic establishments. It has, till date, generated a sales of $2.6 Mn (INR 17.5 Cr). Additionally, it has issued greater than 28,000 credit score cards, along 4000 + distribution factors and has processed greater than 100,000 packages.

The Indian fintech startup area has visible the emergence and growth of startups that have disrupted the traditional methods of ways groups had been conducted. Lending and bills industry has been revolutionised, but at the equal time, the distance has come to be saturated now.

The on-line lending marketplace is populated with gamers like RupeePower, BankBazaar, Finrek, Monexo, amongst others. There are players who're catering to a very niche marketplace space including PolicyBazaar, Turtlemint and so on., Where on one hand BankBazaar is subsidized through the ecommerce giant Amazon, RupeePower counts Snapdeal as a minority stakeholder.

Recently CrediMantri secured $7.5 Mn in its Series B spherical of funding led with the aid of Quona Capital. In February,  Capital Float raised approximately $2.5 Mn (INR 17 Cr) from IFMR Capital Finance and its alternative funding fund.

“Though we're as compared with web aggregators, we're more than just an internet aggregator internet site producing leads. Our core awareness is disbursements. We are particular in our platform in which creditors and debtors can discover every other in a obvious process through our matchmaking algorithm and fulfillment engine, which offers actual-time assessment. And India is the sort of huge market that each one people has enough addressable marketplace to reach out to,” Says Manavjeet.


A very huge chew of the Indian SME marketplace is still offline and that is the most important assignment for the startup, i.E. To bring SME customers online. As in step with the founder(s), the success rate for mortgage processing for SMBs is 60% and for retail loans, it’s as high as 100%.

Owing to demonetisation, there was a upward thrust within the quantity of banks that desired to join Rubique’s platform, in their very own quest closer to digitisation. It currently also got approval from IDA (Insurance Design Administrators) and is quickly going to provide insurance products on their platform. As claimed via the founder, the plan is to interrupt even with the aid of March 2018. The crew has also crossed 1 Lakh packages last week, with 65% programs coming in from SMB customers. Rubique’s friends are also in contact with distinct financial institutions serving SMEs and NGOs to promote their assisted model.

The startup in addition plans to make bigger the assisted model to six more Indian towns and firmly push for natural boom.

Editor’s Note

The on line financial marketplace industry has witnessed front of numerous gamers given the large capacity inside the atmosphere. The zone is expected to come to be a $2.Three Bn market through 2020, up approximately 15 instances from $164 Mn in 2014, led via a surge in utilization of cellular wallets and coverage offerings, amongst others, consistent with a document from investment financial institution MAPE Advisory Group and consulting firm MXV.

In this highly saturated market, where CapitalFloat offers tailored merchandise, Lendingkart gives instant loans, BankBazaar gives on the spot paperless solutions, Rubique focusses on disbursements, with a impartial enterprise model and targets to turn out to be the pass-to solution for mortgage, coverage and other monetary products.

But the real sport changer might be patron procurement, give up-to-give up satisfaction and technology, and that is precisely what Rubique pursuits to bank upon. With the startup trying to faucet into the in large part unstructured marketplace of opportunity financing, there is outstanding opportunity for it to scale. How a long way will or not it's able to carve a spot for itself amidst the opposition remains to be visible.

Author Biography.

Editorial Team
Editorial Team

Content Writer

Join Our Newsletter.

Subscribe to CrowdforThink newsletter to get daily update directly deliver into your inbox.

CrowdforGeeks is where lifelong learners come to learn the skills they need, to land the jobs they want, to build the lives they deserve.


CrowdforThink is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.


Our mission is "Har Koi Dekhe Video, Har Ghar Dekhe Video, Ghar Ghar Dekhe Video" so we Provide videos related to Tutorials, Travel, Technology, Wedding, Cooking, Dance, Festivals, Celebration.

Apna Video Wala

News & Blogs


How Baby Amore Is Bringing Organic, Eco-Friendl...

Founded in 2019, Baby Amore was born out of the need to deliver top class baby care products with...


How Simpl’s BNPL Strategy Is Enabling Higher Co...

The buy-now-pay-later segment has been witnessing an extended increase as new gamers like Amazon,...


How Meghalaya-Based D2C Startup Zizira Is Spici...

D2C emblem Zizira is bringing Meghalayan spices and herbs like Lakadong turmeric and valerian tea...

Top Authors

Lamia Rochdi is the Marketing Manager at Bell Flavors & Fragrances EMEA. A successful family-...

Lamia Rochdi

I’m Mertin Wilson a technician in a camera company and certified expert of different P...

Mertin Wilson

Zakariya has recently joined the PakWheels team as a Content Marketing Executive, shortly after g...

Zakariya Usman

Pankaj Singh is a Senior Digital Marketing Consultant with more than 2 years of experience in SEO...

Pankaj Singh

Our Client Says

WhatsApp Chat with Our Support Team