Why Should You Track Content Marketing KPIs and How?

Why Should You Track Content Marketing KPIs and How?

Do you know how well your content marketing campaigns are performing?

Before you move on to your next campaign, you should take some time to evaluate the effectiveness of the current one.

Why is It Important to Track Content Marketing KPIs?

You cannot improve something without identifying what areas need improvement.

Tracking the right KPIs (key performance indicators) is the secret to running a successful content marketing campaign. It can help you pinpoint mistakes and come up with ways to fix them.

How Can You Track the Right Content Marketing KPIs?

It is no secret that marketers often struggle with measuring the effectiveness of their content marketing campaigns.

Here’s how you can evaluate the performance of your content marketing efforts:

1. Be Clear About Your Goals

Before you get started with your campaign, list down your goals in order of priority. Define what you’re planning to achieve.

2. Establish Relevant KPIs

Next, tie each one of your goals with the relevant and measurable KPIs.

For instance, if you want to increase brand awareness, you can monitor KPIs like your content’s engagement rate, the number of article views and inbound links, and follower growth.

On the other hand, if your target is to generate quality leads, you can keep a tab on your click-through rate and cost per lead.

This will help you understand if your content is engaging enough, if your calls-to-action (CTAs) are working well, and if your efforts are worth it.

3. Reassess Your KPIs

If you keep tracking the same KPIs forever, your results may end up being skewed. That’s because is your business goals evolve with time as your business matures.

In addition, the world of content is highly dynamic. So, it would only make sense for you to reassess and update your KPIs time and again.

Final Thoughts

All that being said, content marketing requires a lot of effort and time.

Luckily, a number of content marketing platforms can help you lighten the workload. They can help you organize and manage different aspects of your campaign.

Shane Barker reviewed some of the best platforms on his blog, ShaneBarker.com.

The infographic below will also give you more insights into the evaluation process of your content marketing campaigns.

9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign

Image Courtesy: shanebarker.com


Author Biography.

Gaurav Sharma
Gaurav Sharma

Content Writer

Join Our Newsletter.

Subscribe to CrowdforThink newsletter to get daily update directly deliver into your inbox.

CrowdforJobs is an advanced hiring platform based on artificial intelligence, enabling recruiters to hire top talent effortlessly.


CrowdforApps brings to you the well researched list of the most successful and finest App development companies, Web software developers.


CrowdforGeeks is where lifelong learners come to learn the skills they need, to land the jobs they want, to build the lives they deserve.


CrowdforThink is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.


News & Blogs


Top 8 Reasons Why 3D Modeling Is Important For ...

Thanks to the advances in technology, businesses have found new ways to improve. Besides the inte...


Numerous Industries Make Use of Soapstone Powde...

The mineral components that makeup soapstone are potassium, sodium, calcium, and aluminum silicat...


5 Tips From Neetish Sarda on How to Stay Afloat...

The world of business has changed since the pandemic hit the world economy. No matter the kind of...

Top Authors

Lamia Rochdi is the Marketing Manager at Bell Flavors & Fragrances EMEA. A successful family-...

Lamia Rochdi

Zakariya has recently joined the PakWheels team as a Content Marketing Executive, shortly after g...

Zakariya Usman

I’m Mertin Wilson a technician in a camera company and certified expert of different P...

Mertin Wilson

Overall 3+ years of experience as a Full Stack Developer with a demonstrated history of working i...

Lokesh Gupta

Our Client Says

WhatsApp Chat with Our Support Team