City life in India can get fairly busy, worrying, and unhealthy, given the powerful mix of work-existence imbalance, pollution, spurious food items, and other such urban hazards. To counterbalance this, Millennials are increasingly focussing on their health — encompassing all components of health, wholesome ingesting, and wellness.
Now, you could get your daily dose of fitness in a shot — of the non-alcoholic type. Looking to provide a lift to people’s healthy meals picks, Bengaluru-based totally SapFresh has brought healthy juice shots product of wheatgrass, amla (Indian gooseberry), beetroot, and carrot, spiked with superfoods which include chlorella, a nutrient-wealthy algae; spirulina, a blue-green algae that is high in protein and an excellent supply of antioxidants, B-nutrients, and other vitamins; and moringa leaves from the Indian drumstick tree, regarded for his or her powerful anti-inflammatory, antioxidant, and tissue-protecting properties.
Founded by means of Vishal Goel in August 2017, SapFresh gives pure, fresh, bloodless-pressed, and one hundred% natural juice shots, added to Bengalureans each day on a subscription-primarily based version. The business enterprise, which takes orders on-line on its website, has come across a simple however powerful logistics mechanism to make sure easy and timely deliveries.
SapFresh is the usage of existing networks of newspaper transport boys and milkmen in conjunction with its very own transport captains to supply its products across Bengaluru.
Goel told Inc42 that he has visible lots of people, which include near buddies and circle of relatives, be afflicted by chronic diseases, a lot of them a byproduct of the present day, unhealthy life-style. This is what inspired him to task into healthcare.
He believes it’s time humans deal with fitness holistically. And he wishes SapFresh to play an active part in reaching healthful outcomes for all.
But why choose liquids over different food items? Goel explains that health liquids are handy and rapid to eat and people have an affinity for such drinks. “My intention became to push the proper vitamins into humans’s existence. So we created a product that is without problems consumable,” he says.
Currently, the SapFresh crew contains of five transport personnel, two those who juice and bottle concurrently, and one person who looks after its nursery. Besides, there are 14 human beings across advertising and marketing, customer services, human resources, and within the backend group, which include Goel and another SapFresh director, Arjun Bir Singh.
SapFresh offers 15-30 day subscription packages and domestic promises fresh juices product of superfoods every day. Despite gradual increase, the enterprise has been incomes revenues from its merchandise and has bought over 10K healthy photographs until date.
The shots are priced at a reasonable INR 60 for 50ml, and if you take the monthly subscription bundle, the pictures are brought at once to the doorstep each morning at 7 am. The subscription comes for INR 1,800. For corporates, SapFresh gives a discounted monthly package deal for INR 1,500.
A Shot Of Health, Served At Your Doorstep
SapFresh is a stickler for first-rate — you actually can’t be some other manner if you’re a health meals startup.
It has its own three,500 sq.Toes infrastructure unit within a food-producing unit called Eat5, which is owned via its investor. The SapFresh unit consists of an 800×1,000 sq.Feet greenhouse as nicely.
The startup grows its very own vegetables inclusive of wheatgrass in the nursery. There are a few components that SapFresh can’t develop due to environmental regulations, so it procures them through natural assets.
After preliminary challenges in locating the right carriers, the corporation has now managed to set up a supply chain and is capable of source right exceptional raw substances without delay from its carriers. It sources other uncooked substances from farmers in Nelamangala, Karnataka.
“We import superfoods along with chlorella from the US and spirulina is procured from Pune in Maharashtra. We supply moringa leaves, pulverised and powdered, from Dindigul in Tamil Nadu,” says Goel.
SapFresh employees start paintings very early in the morning to supply a daily dose of wholesome pictures to its customers. The people easy all of the greens and herbs thoroughly earlier than making the pictures, which are then dispatched at 5am from the unit.
The enterprise uses a fabricated device known as the PR100 for juicing. For smaller trials, it makes use of Omega Nutrimax juicers.
With a shelf existence of 12 hours, SapFresh says it does not upload any preservatives to its shots; the shelf lifestyles may be stretched to 24 hours if refrigerated.
Using Milkmen, Newspaper Boys To Deliver Shots
The organization works on a hybrid version to make sure on-time and uninterrupted delivery of its health photographs. It has leveraged easy and already available distribution channels — newspaper delivery boys and milkmen — except setting its very own fleet in place. The version allows the startup hold its manufacturing costs down.
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Goel says, “We work on a hybrid version wherein we've our very own shipping captains who deliver our shots to positive condominium complexes. We have additionally tied up with some newspaper and milk companies where we observe two-manner deliveries. Our product goes from our production units through our own crew to these vendors, who then supply it to the clients.”
This method of leveraging existing hyperlocal transport networks of newspaper shipping boys and milkmen has helped SapFresh shave off 10X of its logistics value.
Challenging Patanjali From Bengaluru
Goel similarly shares with Inc42 that SapFresh is not a juice agency, but as a substitute a superfoods product enterprise which sells sparkling pictures. This, he believes, is SapFresh’s USP, which no one has tapped into but.
“We accept as true with each cell has existence. We supply sparkling merchandise that still is entirely sparkling and residing whilst its sold. So, this is definitely what makes a distinction,” says Goel.
But there's India’s homegrown brand Patanjali, which sells packaged amla, aloe vera, giloy, and many others juices at very affordable prices. While Patanjali’s offerings won't pretty be in the same league as SapFresh, it has the benefit of having come to be a family name throughout India with several of its personal shops and partnerships with major ecommerce web sites in addition to shops.
But Goel doesn’t view Patanjali as competition. He believes that Patanjali’s product section and consumer segment isn't always as same as theirs.
“Patanjali caters to everyone. The price of their merchandise is less but we sell superfoods. We have amla juice but we infuse it with superfoods, which helps boost the pleasant of our product through so much extra.” He provides, however, that the fact that Patanjali’s merchandise are available to and cheap to all is honestly “applaudable”.
Apart from Patanjali, there are several other players catering to the call for for superfoods, healthy meals, and juices in Bengaluru.
One of the leading fitness, fitness, and well being startups inside the usa — Cure.Fit — serves healthy drinks along with Antioxidant Kick which incorporates electrolyte-rich coconut water; Hydration Lift, which incorporates anti inflammatory goji berries; Core Cleanse, which has anti inflammatory fruits and vegetables, via its Eat.Fit vertical. The juices, priced at INR ninety nine, are available on the Cure.In shape app and additionally on Zomato under Eat.Fit. They’re additionally bought offline at Cult centres.
Then there's Doctor Juice, which presents energy shot juices manufactured from ashwagandha, watermelon seeds, walnuts, poonaikali, and so on, priced at INR a hundred and ten; wheatgrass juice at INR 50; amla curry juice at INR 50, and more. These are available on its internet site in addition to thru different meals transport apps.
To diversify further and toughen its operations, SapFresh lately raised an undisclosed amount of funding from Dr BS Rao, who is also the founding father of Eat5, a startup producing toxin-free patient food.
The company has used maximum of its finances to construct its facility at Eat5 and you obtain the first-class-in-magnificence machinery, which required to produce a awesome product.
At gift, SapFresh is also making an investment in its advertising and marketing sports to growth its reach. Available simplest in Bengaluru flats as of now, the agency is seeking to faucet corporates in the next degree of its growth.
The Hyperlocal Delivery Market In India
Digitalisation has end up an plain a part of our normal life. From ordering groceries, food, and apparel on apps to tries at healthy dwelling through on-line workout programmes, nutrition plans, virtual health wearables and trackers — we literally run our lives through our smartphones in recent times.
The physical products, meanwhile, are brought to our doorsteps by means of companies deploying tech-enabled offline-on-line fashions along with smooth logistics and deliver chains.
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This call for for any time, everywhere deliveries of all sorts of products has given upward thrust to the hyperlocal shipping marketplace in India. According to a July 2017 report, the Indian hyperlocal market is expected to grow at a massive CAGR, exceeding $335.82 Mn (INR 2,306 Cr) by way of 2020.
It is similarly expected that if the Indian GDP (currently at $2.5 Tn) continues to develop at 6-7% for the next 10 years, the Indian health enterprise might triple upto $2.Five Bn through the stop of 2027.
According to ‘Beverages: Indian Scenario’ document, the fitness beverages marketplace presently stands at $three hundred Mn and is the fastest developing marketplace amongst liquids.
Looking ahead, SapFresh is making plans to permit its clients to visit their farmer partners in Nelamangala and is also making plans to organise scheduled manufacturing facility visits for them.
This is a good marketing strategy in present instances whilst human beings have become increasingly more aware and need to get closer to the sources of the food they eat.
As SapFresh looks at the clean and developing possibility inside the fitness meals and beverages industry, the agency, with its precise hyperlocal transport model and product, has stumbled upon a large untapped capacity marketplace to deal with.
