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What is Digital Marketing? 6 Services of Digital Marketing in 2020

What is Digital Marketing? 6 Services of Digital Marketing in 2020

We all know that our world is developing in the part of the science of technology. Since the invention of internet service, the world is gaining a rapid pace in its development. Digital marketing has been possible only because of internet service.

As the internet service has been spread to every corner of the world, most of the people are interconnected through the help of internet. If anyone needs to search for any information, then they open their search engine and type their problems. This is how digital marketing and internet marketing has made the world look smaller and smarter.

What is Digital Marketing?

Digital Marketing is the process where an advertiser initially creates content relevant to advertise their product on internet platforms like social media, search engines, etc. After that, the content is made a life where billions of users are waiting to view and engage in your advertising content.

Digital marketing is done to increase the brand awareness of any company and to gain the number of sales and conversion to increase the growth of the respective company.

Here are some list of benefits of Digital Marketing in 2020

  1. Increase Brand Awareness
  2. 24/7 Advertising
  3. Increase sales and conversion
  4. Huge Return on Investment
  5. Global Reach
  6. Precise Targeting of audience

Now, here are seven important services of Digital Marketing in 2020

  1. Search Engine Optimization

Search Engine Optimization (SEO) is the most demanding and competitive digital marketing services in 2020. Almost every digital marketing company has kept an SEO expert to rank their as well as their client's website to the top of Google Search Engine Result Page.

Basically, SEO is the organic and free method of ranking your website at the top of Google SERP. You don’t need to pay any amount to Google to place your website at the top. It is the only method of gaining organic traffic which is the most important traffic for the website.

  1. Pay-Per-Click Advertising

Pay-Per-Click Advertising (PPC) is the alternative method of placing your website on top of Google SERP. Here you need to pay a certain amount of money to Google for every click on your Google Ads. PPC is also called as Google AdWords.

PPC is the quickest and easier way to gain tons of leads and conversion within a few couples of days. It gets many features like targeting the right audience while advertising. You can also remove the unwanted visitors to your ad by placing negative keywords and increase productivity. If you are impatient to generate leads and increase your digital business, then PPC is the right choice for you and your business development.

  1. Social Media Marketing

Social Media Marketing (SMM) is the cheapest and most widely used digital marketing service in the world. SMM has the highest active user, as there are several platforms like Facebook, Instagram, Twitter, YouTube, etc.

You can easily and, most importantly freely share your content on these social media platforms and gain traffic from everywhere. Also, SMM provides the premium feature of running ad campaigns just like PPC advertising. Your advertising would be shared with millions of people according to your ad targeting. It is the best advertising platform for beginner companies.

  1. Email Marketing

Email Marketing is an effective form of digital marketing that almost every professional individual is linked to share the information or communicated from one corner to another. It is a great form of digital marketing where an advertiser can directly contact their clients are the email message is directly displayed to their cell phones or device.

It is known that for every $1 spent on email marketing, you get a return on investment of $42. So, there is a great chance of having conversion through the use of email marketing.

  1. Content Marketing

Content Marketing is the art of creating the best and engaging content to drag the attention of every visitor. It is a vital part of digital marketing as, without content, there isn’t marketing or advertising. To advertising anything, you need to create content.

Basically, it is the art of presenting your content and valuable information to the world with the target of gaining profitable actions. It helps to build a strong relationship between the client and the advertiser.

  1. Affiliate Marketing

Affiliate Marketing is a method of digital marketing where an advertiser places its ad content to some other popular websites. Selling your products through different websites is known as affiliate marketing. Here the website that sells the product of advertisers gets a certain amount of commission after selling the product from their website.

It is highly popular within the bloggers and website that generates high organic traffics and provides a huge amount of online money.


Hence, there is a great importance of digital marketing in today’s world. Only establishing a company doesn’t suffice; you have to take the help of digital marketing to enhance your business growth. So, if you wish to improve your digital growth and never lack the clients and sales, start advertising your products online.

Author Biography.

Kiran Kauri
Kiran Kauri

I'm a professional content writer with an experience of 5 years especially in the niche of digital marketing.

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