Gone are the times when the term ‘splendor and well-being’ changed into synonymous to luxury supposed simplest for the higher lessons. With the growth in lifestyle attention and earnings, it's far no more so.
Gurgaon-primarily based Kamal Gulati observed the shift in trend and expanding client-base in the splendor and well-being sector. He realised that at the same time as there has been no lack of institutions which offer those services, a comprehensive database wherein people can look for institutions which cater to their splendor, wellness and health needs, changed into missing. While there had been directories available on line for the same, they lacked certain important information. Apart from presenting fundamental contact info, they slightly supplied something else. Often the client might go through them and depart stressed or disappointed. That turned into whilst the concept of ‘The Makeoverz” hit him.
Kamal realised that there desires to be more in terms of offerings. He had constantly been inspired by means of Zomato. After studying their business in element, he realised that by way of imparting actual pictures and extraordinary facts like distinctive menu and opinions, Zomato become not best able to create trust in the customers, but made it handy for them in each step of the method.
With this information in hand, Kamal reached out to a couple of salon owners. Their eagerness and enthusiasm turned into enough for him to release The Makeoverz, an effort to bridge the distance between the growing want of statistics associated with beauty and wellbeing enterprise and the dearth of it.
It is to be stated that regardless of the jolt in 2012, the Indian health enterprise is displaying no symptoms of slowing down. According to a FICCI-PwC file on ‘Imperatives for growth – the well-being industry’, the arena is predicted to touch INR 1 Tn by means of 2015 from INR 700 Bn in 2012, growing at a CAGR of 15%-17%.
How It Works
The Makeoverz is an internet directory for one’s splendor, well being and health wishes. Each class affords the purchaser with basic, but critical information including cope with and call information, facilities and functions available, critiques and current offers coupled with price lists and snap shots of the institutions. Till now, the internet site claims to have served over one thousand clients and growing at a month-to-month fee of 20%.
Also Read:- CASE STUDY HOW A BRAND USE TIKTOK TO GROWTH BUSINESS
Currently, the website gives its services inside the Salons, Spas, Makeup, Skin Centres, Gym, Fitness Studios and Trainers & Dieticians class. It claims to have over 2100 companies indexed at the website.
The internet site has began bookings and promoting offers on its website currently.
As of now, the internet site sells offers on fee for spas and salons. It offers salon appointments on a fee basis and fees separately for primary and top rate list.
Competition Landscape
The splendor, fitness and well-being sector is flooded with companies which might be vying with each different to faucet into this profitable marketplace. Among them the maximum famous call is Justdial. The organisation has been around for several years and affords facts across diverse classes.
Other names include Purplle, Ziffi, Vyomo, Zapluk, Stylofie, ManageMySpa, Qurly, VanityCube and so on. Through their app or internet site, these provide comprehensive know-how approximately beauty and well-being offerings throughout India.
Several on-demand domestic offerings marketplaces together with Urban Clap and Local Oye have also ventured into this space.
Groupon, CouponRaja, CouponDunia, Shop Pirate and Cashkaro are structures that offer distinct gives on several offerings.
In the fitness region on my own, startups like FitMeIn, Plank, MyFlexipass, Gympik.Com, Fritternity and so forth. Offer fitness services to their clients across India.
Also Read:- AccioJob Blends Skilling With College Placement SaaS To Solve Job Hunting For Indian Freshers
However, Kamal is of the opinion that not like others, Makeoverz, as of now, is the only platform which caters to all classes in beauty, fitness and wellness. According to him, no different business enterprise has a complete directory of all the services put together and this in itself locations The Makeoverz leagues beforehand of others.
Future Plans
The organization is asking ahead to enlargement in different categories, consisting of offerings supplied via Makeup artists. Currently lively handiest within the Delhi-NCR region, it plans to extend pan India in the near destiny.
Kamal exhibits that by way of subsequent 12 months the enterprise will launch its cell app as well.
Editor’s Note
While the splendor, fitness and wellbeing industry is anticipated to develop at a rapid tempo, it doesn’t come with out its challenges. The marketplace is now cluttered with several players who are eyeing the equal crown.
In this jumbled up area, The Makeoverz thru its comprehensive approach desires to come to be the only-stop solution for all splendor, well being and health desires. According to Kamal, the distinctiveness approximately the platform is that it gives the much needed statistics in now not simply one however throughout all classes. The street is congested with site visitors and the going will no longer be smooth The Makeoverz except it u.S.The ante to distinguish itself from the relaxation.
