Launched in December 2019, the startup has launched its first campaign in Kochi—Move2Kochi
The startup claims to have acquired over 4K specific visits inside the first three weeks of its marketing campaign
After Kochi, it's miles targetting other Tier 2 cities which include Pune, Coimbatore and Trivandrum
In September 2018, Jyothis KS and Deepu Xavier released an artificial intelligence startup, ZappyHire, which presented corporates and startups an automated recruitment solution. After ZappyHire’s a hit launch, Jyothis and Xavier realised the hurdles had been bigger in smaller towns in India when it comes to attracting and preserving expertise. And as a result changed into born their subsequent undertaking, Move2MyCity.
Founded in 2019, Move2MyCity objectives to encourage the young proficient people from across the u . S . To soak up jobs in Tier 2 and Tier 3 cities. With this initiative, Jyothis and Xavier intention to showcase how every town is specific in phrases of reports, facilities and task possibilities. And the primary city inside the marketing campaign is Kochi.
“We are the biggest supporters of distinctiveness and variety and that’s how this marketing campaign began to take form. Every city is precise in its own manner and once you start appreciating that, disliking a metropolis becomes tough,” – Jyothis KS, cofounder, Move2MyCity.
The startup claims to have acquired over 4K specific visits within the first 3 weeks of the Move2Kochi marketing campaign, that too with minimal advertising.
Move2Kochi—From Move2MyCity For Kochi
Thanks to the particular concept, Move2MyCity attracted a lot of attention from organizations willing to team up for the campaign in Kochi. Some of the most outstanding startups from the country together with SurveySparrow, FullContact and CareStack joined the Move2Kochi marketing campaign. The startup is now within the method of selecting the second set of organizations for the campaign.
“Unlike other activity portals, we sell each employer and have fun their unique success story which in-flip boosts the emblem image and creates focus amongst task seekers. We followed the chatbot-based interface for an intuitive task software method. There can be multiple candidate touchpoints in the course of this manner to ensure a super in shape between a candidate and a business enterprise,” brought Jyothis.
Backed by way of KSUM for the reason that its inception, Move2MyCity has enjoyed numerous blessings, from incubation guide to marketing and PR and greater. Jyothis told Inc42 that the crew at KSUM has worked with the startup, guiding and mentoring it through the one-of-a-kind levels of its increase. It changed into at some stage in their time of operating with KSUM that the 2 pals realised the attractions and the opportunities, at the side of the lack of participation of the job seekers in Kochi.
Soon enough the startup realised that the situation changed into nearly the equal in all of the different Tier 2 towns in India. With Move2MyCity, the focus is specially on such smaller towns throughout the united states, the likes of Trivandrum, Pune, Coimbatore and extra.
“What makes Kochi appealing to prospective activity seekers is the growing range of corporations supplying excessive paid jobs. This advantage, along with numerous different pleasant services are the purpose that we selected Kochi as the first town to kick off the marketing campaign,” added Jyothis.
In only some months of the Move2Kochi campaign’s release, the startup claims to have obtained many applications from both employers and employees to be a part of the marketing campaign. And some of the applicants have been human beings from outside Kerala, which only in addition acted because the motivation that the startup wished.
According to estimates, on a median, at the least 25-30 humans migrate every minute from Tier 2 cities to the Tier 1 for better opportunities and life-style. Estimates of the Economic Survey of 2016-17 additionally revealed that from 2013-17, annually round 90 Mn human beings migrated between Indian states.
Move2MyCity ambitions to tap into this migration sample and attract younger talent from smaller cities to the metros and show them the possibilities and life-style blessings that the towns present.
“We have enabled customized candidate engagement with chatbots and excessive accuracy resume parser at the side of different AI-enabled pointers engine throughout the utility process. ZappyHire will deal with the rest of the process,” elaborated Jyothis.
Recruiting Top Talent: ZappyHire And Move2MyCity
The HRtech space in India has developed relatively over the last half-decade and recruiters and organizations are best the usage of an increasing number of automation to screen, determine and recruit applicants.
Companies today are digitising their recruitment system and are transferring their consciousness to on-line systems to lessen the turnaround time in hiring.
“The new tendencies in the HRtech area and hiring processes offer people from Tier 2 cities an identical risk and assist agencies widen their pool of applicants. Our product ZappyHire goes sturdy there and with Move2MyCity we will now also allow those towns, no longer just the activity seekers,” elaborates Jyothis.
Though the startup has only began with Move2Kochi, it does have plans to go to different cities. With ZappyHire already gaining precise traction, it claims that accomplishing different Tier 2 towns in India is best a be counted of time. “We are working on participating with different service providers to offer our users with a seamless revel in of a new town, other than presenting the high-quality-paid jobs on our portal,” elaborates Jyothis.
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To accelerate their enlargement plans, it's far already in discussion with a couple of stakeholders from other cities. Apart from leveraging this network and new connections, the crew is also taking the help of forums and different social media channels to attract the first-rate tech minds in exclusive towns.
“Over time, moving to sure cities for a activity became the norm. If you selected to move to a town other than the “normal ones” you may make certain of 1,000,000 questions coming your way. But time introduced modifications, as it always does. Every metropolis started to flourish and provide possibilities like never earlier than. Once we realised this, all we desired to do turned into spread the word,” Jyothis stated.