This Hyderabad Based Startup Wants to Disrupt the Fashion Industry with Social Shopping




This Hyderabad Based Startup Wants to Disrupt the Fashion Industry with Social Shopping

Getting prepared for an occasion is a tough project. Right from arranging the right pair of jeans for your top to scouting out matching add-ons to go with the appearance; it will become quite tiresome. Oh, properly! How can we forget an appropriate pair of shoes to add to the zing? And what a mission it's far to purchase those ‘right’ type of factors from unique stores? All the greater aggravating, isn’t it?

So to ease out maximum of your ‘matching’ issues, right here comes Hyderabad based totally Violet Street. A unique internet site that permits you to find out fashion online through person generated looks, matching merchandise and actual-time purchasing with buddies.

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The co-founding father of this business enterprise, Nayan Kumar, a BITS grad, found the purchasing behaviour of customers in a shopping center in which human beings commonly came along side pals or own family, they try out products, display it to their pals, select matching merchandise and made the purchase. “Why can’t on line buying be as thrilling and amusing as this?” he exclaims.

Violet Street gives a number of the maximum notable alternatives to shop for clothes and accessories to its customers.

You can browse matching products and also select clothes for particular activities. You also can store together with your buddies, just like how it’s completed in road buying, wherein one would agree more to a pal before shopping for a dress or a pair of shoes.

“Just like offline buying wherein customers take remarks from friends earlier than buying” says Nayan.

Violet Street allows its users to percentage products and take comments from their pals by way of honestly dragging and losing. A consumer’s Facebook buddies who are on VioletStreet are brought mechanically to the consumer’s chat list. Also, if two users observe every other, they get to chat with every other and proportion merchandise right away.

The customers also can create looks. Creating a Look is simple. All that they have got to do is click on on the list of available alternatives for Layout. Select a Layout, which may also have 3 containers or greater. Then they can pick out up the attire and matching add-ons like footwear, jewelry, etc.  It’s a One-Shop destination for all.

Nayan met Ankur Gupta (co-founder) at Startup Leadership Program (SLP), Hyderabad and discussed the concept with him after which there has been no looking returned. With the marketplace in its early ranges and their complementary, they created the product themselves. In May 2014, they received the TiETechstock event at Hyderabad and were rewarded with INR 10 Lakh in seed investment.

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The website changed into launched on 2nd June 2014.

With a 2000 Cr. Market in India, currently the site receives extra than 20,000 specific site visitors each month. And greater than a hundred looks are created every day, that's increasing at one hundred% month-on-month.

Most of the startups face one principal assignment in the beginning of their adventure and this is recruiting humans. The company too faced the identical trouble in hiring human beings because of lack of branding. However, this hasn’t stopped them from accomplishing their desires. Their purpose is to grow to be the Top Fashion Product Discovery Platform in India in two years and pass global quickly after that.

In the home market, some of players within the social style trade space encompass Roposo.Com, Fashupp.Com and across the world there are websites like Polyvore, Wanelo, Fancy, Lyst and so on. But what sets Violet Street other than its competition, is that it's far arguably the handiest portal in India to aid actual time buying with friends.  And it's miles the first portal in India to expose matching merchandise throughout all stores. Also, it allows customers to select from occasion based totally style Looks.

The startup plans to consist of guys’s fashion and life-style products by way of the cease of this year and to cross the milestone of 1,000,000 users closer to the quit of subsequent yr. It also plans to break even via the end of year 2016.



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