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This App is Trying to Keep the Indian Streets Clean

This App is Trying to Keep the Indian Streets Clean

Prime Minister Narendra Modi’s “Swachh Bharat” Campaign has clearly taken off on a high be aware and there's healthful participation from all parts of the united states of america. Be it small villages and towns or metropolitan towns or even authorities offices. People from special walks of existence have warmly welcomed it and this consists of every person from the community tea vendor to the kids of the u . S .. Some of them have even long past beforehand and created cell apps to help residents and the government in streamlining the complete system of creating our united states of america a purifier, higher vicinity to live in. Today, we evaluation one such app.

The Swachh Bharat App

The Swachh Bharat App, created by means of Mahek Shah, a 2007 mechanical engineering skip-out from IIT Madras and a MBA in sustainable strength and product design management from Politecnico Di Milano is one of the particular apps that helps you publish reports about unclean places on your vicinity. Launched at the 28th of September 2008 at the Google Play Store, the app permits users to put up reviews of unclean dirt regions in their region which they then use to “Map the dirty/unhygienic regions.” This file is then curated by the team and submitted to the PMO workplace via put up on a monthly basis. Currently to be had on Android devices, the iOS model of the app is presently under assessment and must be available on the App Store quickly.

The imaginative and prescient behind it

Like the many others out there, Mahek is likewise one of the authentic believers of the PM’s vision of making India clean by way of the ear 2019. He believes that mapping and documenting a problem is the first step in the direction of solving it and with the help of GPS and Time-stamp integration within the app, he's operating to make matters easier for the neighborhood authorities and municipal corporations which are recognised to be resource starved. Here’s what you may do in the first version of the app.


One just want to pick a suitable location and tweet it with a photo.

The Tweet

“Please restoration this at [GPS/map url] #swachhbharat @pmoindia. Reported thru @swachhbharatapp TAG [eg: Hospital]”


The journey to this point

The app has got a big response since it went stay with round 1980 customers (hopefully will contact 2000 these days, the 10th of November 2014 consistent with Mahek) who've submitted a total of 103 reports as of today of which 60 are to be had on their website. Now this could be taken into consideration to be a certainly properly response considering that Mahek has spent an insignificant 300 Rupees on advertising it publish launch.

“The complete publicity and advertising has been purely completed through phrase of mouth. We infrequently had to invest for marketing. This is particularly because of our USP of filing reviews directly to the PMO which is currently now not being finished via other apps. While they have got many fancy functions together with tagging your pals on social media platforms and sharing updates, I agree with that getting the officials involved is what subjects maximum and that is what we aim to do.”

Author Biography.

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