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The Women Cofounders Of The Black Box Co. Are Gunning To Be Leaders In The Men’s Gifting Segment

The Women Cofounders Of The Black Box Co. Are Gunning To Be Leaders In The Men’s Gifting Segment

“The excellence of a gift lies in its appropriateness as opposed to in its value,” said Charles Dudley Warner, American essayist and a friend of Mark Twain. Often, it will become tough to find an “suitable” present from the plethora of mass-manufactured products available in the market. So, for individuals who like to place quite a few thought and attempt of their items, personalised gifting is the way to go.

In India, too, this fashion has been choosing up in recent times. While there are conventional gamers dishing out exact antique sweet-nothings, startups providing a personalized enjoy had been mushrooming to cater to the call for for customized gifting. If you have an concept for a customized gift, there certain is a startup out there catering to it.

Apart from locating the suitable present, every other project many people face is shopping for items for guys. Sexist as it can sound, gifting ladies is a long way simpler with a multitude of options to be had. Somehow, there simply aren’t as many products that guys use and there are confined ideas, alternatives, and groups with regards to men-simplest gifts.

Some players have recognized the space players and launched startups like The Bombay Shaving Company, The Man Company and more have been providing customised products for guys. One such startup which is turning into the answer to personalised gifting for men is Mumbai-based The Black Box Co. As the call indicates, the startup curates present boxes for guys, primarily based on their pastimes, persona types, and events.

What’s even greater interesting is that the startup looking to remedy the male gifting problem is led via two women cofounders.

“Gifting for guys is extremely tough. Women are continually complaining as they are able to’t consider better thoughts other than the same old — garments, wallets, and perfumes. These cliché gift items normally depart men cribbing about the limited options to be had for them. We realised the market hole and wanted to solve this problem and that is what gave birth to The Black Box Co,” says Rashi Biyani,’’ cofounder, The Black Box Co.

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Rashi, who had worked with a corporate for a yr, was seeking creative fulfilment. She began discovering product-primarily based startups and market gaps and realised that gifting for guys had a huge scope as there simply weren’t sufficient gamers. Her cofounder, Swati Biyani, alternatively, become always intrigued with the idea of constructing a logo. Rashi’s enterprise information and Swati’s ardour for creativity made them the perfect group to run The Black Box Co.

And those craft-preneurs are now assisting different women deliver gifts to the men of their lives with a personalised touch. “A lot of studies, surveys, and comments later, The Black Box Co. Become born. Our essential intention is to provide customized luxurious products for guys, at reachable charge factors and sustainable quality,” says Rashi.

Unboxing The Black Box

The offerings of the Black Box Co. Move beyond the plain choice of presents for men. The gifts are boxed into one of a kind categories consisting of video games, add-ons, fitness and meals, and more. Besides packing containers, there's additionally the option of choosing unmarried products like a pocket rectangular, cufflinks, and so forth.

“Buyers can choose from our variety of pre-curated containers or make their very own black field by using including individual merchandise from all around the website into one black container,’’ says Swati. The maximum popular products at the moment on the web page are personalised AirPods, travel wallets, and mini wallets.

The startup uses a direct B2C sales version, with most of the sales come through its website, third-celebration systems, bulk orders, and occasions. It takes 5 to six days to deliver a product in a metro metropolis.

Going forward, the startup plans to begin an offline distribution channel by means of promoting its merchandise at shops including Croma and E-Zone, amongst others. Further, it plans to delve into search engine optimisation and Google ads to generate extra leads.

Beating the Competition

Personalised gifting today is the important thing to impress (and please) loved ones. And there are many alternatives — from personalised gifts for to-be mothers and newborns through a startup called Pamper Hamper, to curated presents for all activities by means of Jaipur-primarily based Indigifts. There are numerous different gamers which includes Presto, Giftcard, FNP, and Vistaprint posing competition for The Black Box Co.

The startup is likewise going through opposition from each on line and offline retail present stores on one hand and artificial leather accent production corporations on the alternative.


Gifting recognise no bounds — humans can present any product, revel in, and even a provider. Ecommerce giants like Amazon and Flipkart also are entering into the sport with credit-based totally gift playing cards whilst OTAs together with MakeMyTrip and Goibibo have released present coupons. Even ICICI Bank and American Express are presenting present playing cards for each private and corporate gifting.

No marvel, According to Technopak, the gifting marketplace’s length is expected at $40 Bn – $forty two Bn currently. The many gala's and occasions have been the reason for the thriving gifting enterprise.

Though Indian startups have created a buzz in many sectors, the gifting industry is not mentioned as a lot in startup circles. But given the capability of the market and for the reason that India loves to rejoice every occasion and competition — from Diwali and Father’s Day to Valentine’s Day — there's a large scope for startups to faucet into the space. And having a razor-sharp consciousness on one vicinity, like The Black Box Co., only makes their danger at fulfillment higher.

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