Information overload refers to the problem someone could have know-how an problem and making choices that may be caused by the presence of too much data. The term which become popularized through Alvin Toffler in his bestselling e-book ‘Future Shock’ has come to be the bane of our times. One can name it information glut or facts smog however a lot of these phrases point out to the overwhelming deluge of statistics drowning purchasers day in and day trip.
This majorly happens because of the ease of duplication and transmission of information throughout the net, increasing no of statistics channels, the evolution of non-stop news subculture where there's a top rate put on how quickly news can be placed out, the ever increasing amount of historic information, and the growing rate at which new statistics is being generated specifically the looping cat movies. All this ends in a low sign to noise ratio, something which Tenreads is trying to deal with.
Tenreads objectives to stem this filter out failure problem and help humans find the ten first-class memories everyday on the matters they care approximately. They have simplified the system of personalizing your newspaper and have stringent exams in region to make sure which you aren’t overloaded with information. Or with cat motion pictures or click on baits at the same time as trying to find content you want to read.
Founder Gokul Nath Sridhar’s intention is straightforward. “Tenreads desires to separate the signal from the noise and will convey you the 10 most crucial stories of the day.”
How it really works
The concept of Tenreads pivoted from the team’s earlier venture Likewyss – an hobby based totally social community that didn’t take off properly. While building infrastructure for Likewyss, the group observed that there had been tens of hundreds of news articles generated every day. They then devised Tenreads to sift the useful from the junk.
The group scouts hundreds of relied on sources such as The New York Times, BBC News, and The Guardian, numbering to almost 2 hundred to find and categorise news on six major subjects spanning world affairs, commercial enterprise, technology, technology, sports activities and entertainment. The app then makes use of a custom-built ranking set of rules to gauge the satisfactory and importance of content material sourced from those assets. Articles get pulled in from those sources two times a day. Based at the reader’s location of interest, which he is asked to choose while he logs in for the first time, the ten pleasant stories are then populated in his feed.
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Gokul provides, “We specifically made the Android app optimized in phrases of length (2MB) because we count on a whole lot of our forthcoming adoption to be in India, where facts is very highly-priced. We have discovered that a huge app size is a deal breaker for many parents.” Operating earlier on an invitation-most effective foundation, Tenreads went stay this week and is available as a free down load on the App Store and Play Store.The startup has kickstarted its release by way of concentrated on newshounds, those who are in tons need of the most important information at the internet on a every day foundation. Though Tenreads did now not especially percentage the numbers of customers until date with us, but it’s aiming to goal all people who wants records in a prepared every day digest on his regions of interest. In order to market the app successfully, it also has a built in which characteristic in which one’s encouraged articles will show up on his Facebook timeline.
Monetization, Funding and Traction
The startup is in its beta section in the meanwhile, however, it is witnessing a constant 15-20% boom in weekly engagement charges at the app. Buoyed by the response, it's miles aiming to attain approximately 500,000 downloads by using the end of this yr.
Currently, the organisation has no plans for monetisation and is best specializing in getting more users on the platform. But going ahead, it is looking at a monetisation version which includes subscription primarily based services as well as backed content. As of now, it's miles leveraging the massive amount of investment it has raised from an undisclosed angel investor primarily based out of Mumbai. Gokul similarly adds, the business enterprise is good to move for the following year, consequently raising more budget isn't always a top priority proper now.
Competition and Differentiation
The information curation and aggregator area is already seeing loads activity. One of the maximum famous gamers in the phase is the Inshorts app (formerly News In Shorts), which has raised a $20 Mn Series B spherical has already crossed downloads of two Mn. The group is already working on more than a few of recent additions, which include making the app a one forestall shop for a variety of curated content material discovery, a personalization engine that facilitates customers quick locate content material that suits their interests, and a feature to allow customers to specific and share reviews on news. Dailyhunt, which makes a speciality of vernacular content in the form of books and news and has raised $18 Mn in investment has visible app downloads to the music of ninety five Mn, covers content material of approximately a hundred seventy five courses, and publishes over 1.2 lakhs articles each day.
Other entrants encompass GSF backed Newsbyte, which aims to filter out the maximum apt news for the readers from all the available information & resources and provide it in a contextual timeline; Way2News if you want to attention on offering information in neighborhood languages, and Raghav Bahl’s virtual information challenge The Quint.
Gokul has the same opinion that the market is crowded with news content aggregators, summary apps and vernacular news class gamers. However, he feels Tenreads will nonetheless have the ability to differentiate itself from the competition. “We assume there are two ways to reduce via information overload – lessen the content material in each article, or lessen the wide variety of articles themselves. Summarisation apps take the previous route, and we take the latter.”
Tenreads has identified there is a lack of providers who might provide country particular information. Consequently, the app also has Local Editions, a feature that updates customers on what’s going on in their respective countries. This feature is currently available in India and United Kingdom. The business enterprise aims to roll this out to six extra international locations within the future.
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Also on playing cards is the plan to construct systems that make this near actual-time to are expecting and become aware of breaking news to be driven out to relevant readers. Currently, news stories are refreshed best two times a day but Gokul hopes to refresh feeds in real time, some thing akin to Twitter’s actual time news device. The organization is hopeful of launching this breaking news machine by the quit of October this yr.
Though Tenreads is trying to carve a niche area inside the news content curation space, it'll nevertheless face some stiff opposition from the already famous gamers within the phase. Inshorts that is transferring from being a news aggregator to a content material discovery platform, With the developing number of phone users in India and the burgeoning trouble of information overload, Tenreads will have plenty on its arms to fight for its place inside the smartphones of those ever growing users. One war which it has already received is optimizing the app length. Rest it stays to be seen, how will it similarly impress with its content material transport.