Information overload refers to the difficulty a person can have know-how an difficulty and making choices that may be as a result of the presence of too much records. The term which changed into popularized through Alvin Toffler in his bestselling e-book ‘Future Shock’ has emerge as the bane of our times. One can name it facts glut or data smog however these kind of phrases factor out to the overpowering deluge of records drowning purchasers day in and day trip.
This majorly takes place because of the convenience of duplication and transmission of statistics across the internet, increasing no of statistics channels, the evolution of non-stop information lifestyle where there may be a premium put on how speedy news may be put out, the ever increasing amount of historic statistics, and the developing fee at which new data is being generated specially the looping cat films. All this leads to a low sign to noise ratio, some thing which Tenreads is trying to address.
Tenreads ambitions to stem this filter failure hassle and help human beings locate the ten fine stories ordinary at the matters they care approximately. They have simplified the procedure of personalizing your newspaper and feature stringent tests in area to ensure which you aren’t overloaded with facts. Or with cat movies or click baits whilst looking for content material you want to read.
Founder Gokul Nath Sridhar’s purpose is simple. “Tenreads wants to separate the signal from the noise and will convey you the 10 maximum vital memories of the day.”
How it works
The concept of Tenreads pivoted from the team’s earlier venture Likewyss – an hobby based totally social network that didn’t take off properly. While constructing infrastructure for Likewyss, the crew observed that there have been tens of lots of information articles generated each day. They then devised Tenreads to sift the useful from the junk.
The crew scouts lots of trusted resources along with The New York Times, BBC News, and The Guardian, numbering to nearly two hundred to find and categorise news on six foremost topics spanning world affairs, enterprise, technological know-how, technology, sports and enjoyment. The app then uses a custom-built rating set of rules to gauge the fine and significance of content material sourced from those resources. Articles get pulled in from these assets two times a day. Based at the reader’s location of interest, which he is asked to choose whilst he logs in for the first time, the 10 satisfactory stories are then populated in his feed.
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Gokul adds, “We specially made the Android app optimized in terms of length (2MB) due to the fact we expect a variety of our forthcoming adoption to be in India, wherein records is very expensive. We have found that a large app length is a deal breaker for plenty folks.” Operating earlier on an invite-most effective basis, Tenreads went live this week and is available as a unfastened download on the App Store and Play Store.
Target audience
The startup has kickstarted its launch by means of focused on journalists, people who are in much need of the maximum vital news on the web on a day by day foundation. Though Tenreads did now not mainly percentage the numbers of customers till date with us, but it’s aiming to goal each person who wishes statistics in a prepared each day digest on his regions of interest. In order to market the app correctly, it additionally has a built in which function in which one’s encouraged articles will show up on his Facebook timeline.
Monetization, Funding and Traction
The startup is in its beta segment at the moment, however, it's far witnessing a consistent 15-20% growth in weekly engagement quotes at the app. Buoyed by way of the reaction, it's miles aiming to attain approximately 500,000 downloads via the stop of this 12 months.
Currently, the organization has no plans for monetisation and is only specializing in getting greater users at the platform. But going forward, it is looking at a monetisation model including subscription based totally services as well as sponsored content material. As of now, it is leveraging the large quantity of investment it has raised from an undisclosed angel investor primarily based out of Mumbai. Gokul in addition provides, the organization is right to go for the subsequent yr, as a result elevating extra funds isn't always a pinnacle precedence proper now.
Competition and Differentiation
The news curation and aggregator space is already seeing lots pastime. One of the maximum famous gamers in the section is the Inshorts app (previously News In Shorts), which has raised a $20 Mn Series B round has already crossed downloads of two Mn. The group is already running on more than a few of recent additions, including making the app a one prevent shop for a variety of curated content material discovery, a personalization engine that enables customers quick find content that suits their pursuits, and a feature to allow users to express and percentage opinions on information. Dailyhunt, which makes a speciality of vernacular content inside the shape of books and information and has raised $18 Mn in funding has visible app downloads to the track of 95 Mn, covers content of about 175 guides, and publishes over 1.2 lakhs articles each day.
Other entrants include GSF subsidized Newsbyte, which ambitions to filter the maximum apt information for the readers from all the to be had news & sources and offer it in a contextual timeline; Way2News a good way to awareness on offering news in local languages, and Raghav Bahl’s digital information challenge The Quint.
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Gokul agrees that the marketplace is crowded with information content material aggregators, summary apps and vernacular information category gamers. However, he feels Tenreads will nonetheless be able to distinguish itself from the competitors. “We assume there are approaches to cut through information overload – reduce the content in each article, or lessen the quantity of articles themselves. Summarisation apps take the previous path, and we take the latter.”
Future Plans
Tenreads has diagnosed there's a lack of carriers who would provide usa precise information. Consequently, the app also has Local Editions, a feature that updates users on what’s taking place in their respective countries. This feature is presently to be had in India and United Kingdom. The organization aims to roll this out to six greater countries in the future.
Also on playing cards is the plan to construct structures that make this close to real-time to are expecting and become aware of breaking information to be pushed out to applicable readers. Currently, news testimonies are refreshed simplest twice an afternoon but Gokul hopes to refresh feeds in actual time, something comparable to Twitter’s real time news machine. The organization is hopeful of launching this breaking information gadget through the end of October this yr.
Editor’s Note
Though Tenreads is making an attempt to carve a spot space inside the news content curation area, it's going to nonetheless face a few stiff opposition from the already famous players in the phase. Inshorts that's shifting from being a news aggregator to a content material discovery platform, With the developing variety of telephone customers in India and the burgeoning problem of records overload, Tenreads will have lots on its arms to combat for its location in the smartphones of these ever increasing customers. One warfare which it has already won is optimizing the app size. Rest it stays to be seen, how will it similarly provoke with its content material delivery.
