2014 was the year of selfie declared through Twitter and 12 months earlier than it become declared because the Oxford dictionary’s word of the 12 months in 2013. With some of selfies taking rounds on net. Be it a VoteSelfie, a welfie (exercise selfie) or the famous Oscarselfie, now its time for Selfies to transport to the subsequent degree. Few months lower back, we wrote approximately a video selfie startup known as Frankly which we could humans ask questions and others respond thru video selfies. Yet there may be every other startup named as Velfie based lately through serial marketers Ankush Johar and Rammohan Sundaram that has hit the app stores gambling on comparable lines.
The newly released app shall we users create customized video selfies to popular dialogues and sounds and use the ones for private messaging and social media. Be it your favored film speak you usually wanted to mimic or your favourite actor’s voice, Velfie Them All.
The app is to be had on Android and iOS. The app is straightforward and amusing to use.
Following steps make the app a breeze to use:
Register with a Gmail or Facebook Account.
Select your preferred languages. The app boasts of local languages as properly.
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Preview The sound you need to create a velfie for.
Voila! Use your the front digital camera and make brilliant velfies ready to awestruck your pals. The velfie has been trending for some time now on Twitter, Instagram and Facebook.
Not best this, the app also we could customers upload their personal sounds after which percentage them on social media. Just one recommendation, turn off the video vehicle-play feature on the social networking apps that assist such a function, to avoid the shock of a sudden cacophony from the smartphone’s audio system.
#Velfie being just 15 days old, the app has started out witnessing 10,000 downloads day by day presently, and is trending as the pinnacle three apps on Android. Velfie’s growth is pushed through customers importing their very own sounds (consumer generated content material) after which spreading it virally thru Whatsapp, Facebook messenger, Hike, Line, Wechat, JioChat and others.#Velfie has seen massive adoption throughout India, Brazil, Indonesia, Philippines, Malaysia, Vietnam, UAE, Saudi Arabia, Lebanon, Turkey and throughout over a hundred and fifty+ nations, according to the company.
The crew is now aggressively working on the product capability, consumer revel in and retention metrics, which can be already looking very encouraging.
“When we first looked at the possibility, we knew we had a winner handy however we kept working on the product innovation, which you might see if you use our app. Features like pause and record, sound share are simply one of the few we've got launched with this release but within the time to come back you'll see a whole lot of improvements so as to make the user look like a performer, whether or not be it seems or otherwise,” said Rammohan.
The celebrity effect
Already in the ultimate 2 weeks, #VelFie and the Akshay Kumar starrer, Gabbar is Back, got here collectively to create the #GabbarVelfie contest, in which customers created their very own #Velfies to the film’s dialogues, creating a big viral effect for the film, and the winners met Akshay Kumar + won couple movie tickets and different products. Akshay Kumar with over 14 Mn lovers on FB, 8 Mn on Twitter posted two times to elevate the #GabbarVelfie contest.
According to the agency, approximately 12 greater partnerships are covered up, to further extend the boom of the platform. #VelFie also partnered with Datsun, where a track specially sung through Ayushmann Khurana changed into amplified, a lot so that #KuchNayaShuru the hashtag turned into trending on Twitter as No. 2 on the days of the marketing campaign.
Revenue Generation
The enterprise pursuits to earn revenues thru advertising, tie-united statesand campaigns. A parallel attempt is in area to develop adoption using deep alliances with:
Consumer Brands, wherein this social innovation can improve the ROI of their Social Media Movies, wherein #velfie can highly raise the speed of reach and engage users with the content of the movie earlier than and after the discharge,
Handset makers, wherein the app is being pre-embedded to provide a wealthy personalisation revel in for the user, immediately out of the field,
Messaging platforms, wherein the app is being natively embedded inside the messaging keyboard, as audio and video emoticons,
TV channels, in which the app is being used to raise the pitch of programming and deep engagement for the target audience.
“In the long run as we evolve in the product development existence cycle, our plans are to construct a social video community and given the traction we're presently seeing it is headed toward the path we had envisaged. For us consumers should be empowered in the video introduction and as a platform we enable each facets of the coin, that is UGC and then next sharing reports.” Says Ankush Johar, Co-Founder at MobiFirst Media.
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Velfie competes with Dubsmash, it's far a German video app based on the equal strains to lip-sync to audio clips. The app is likewise utilized by actor Ranveer Singh to promote his upcoming film Dil Dhadakne Do. The German app has been downloaded 20 Mn times when you consider that its release in November 2014. It has topped the various lists in App Stores can keep to stay on the identical.
Latter additionally gives an choice to pause in among a Velfie and has been lauded by using actors who are taking it to Twitter and additionally thinking about it as a medium to attain out to lovers.
Ankush is a British National and runs the United Kingdom based totally JLloyds Group, with investments in B2B Mobile Research & Analytics serving over 500 cell operators across 142 countries, and numerous different patron residences with beyond successes of the short code 8888, that is now a Times Group property and Ram become closing CEO for IbiboAds, before which he correctly exited businesses he had based, PlatformPlay and NetworkPlay.
Since the advent of social media websites and adoption of apps in the u . S . A ., the mix with the Bollywood appears to be a terrific concept. All this could do permit customers down load the app but after sometime they may become bored with, consequently the crew has to keep on innovating with new features and functionalities.
