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Putting The Power In The Hands Of Women: How ThinkZone is Empowering Women & Children With A ‘Digital Box’

Putting The Power In The Hands Of Women: How ThinkZone is Empowering Women & Children With A ‘Digital Box’

This article is a part of Inc42’s modern series — Women in Leadership — in which we will be providing stories of women who have no longer handiest excelled of their chosen field however also empowered and inspired other girls to head beyond their limitations and barriers. Read greater tales right here.

#BalanceforBetter is the worldwide subject matter set for the approaching ‘International Women’s Day on March 8.’ World over the conversations have slowly moved from the deserves of women entering the work sphere to women balancing paintings and private lives. The long road to women empowerment, which become once much less-trodden, now actually has extra travelers, however the state of affairs continues to be a long way from perfect.

More and extra entrepreneurs and alternate-makers are aligning themselves to the motive of women empowerment. And it isn't just girls. From the famous padman, Arunachalam Muruganantham, to Gurinder Singh Sahota, the founder of Silky Cup which develops environment-pleasant and reusable menstrual cup, men too are joining the cause.

One such entrepreneur who is empowering girls and kids within the education section, across the hinterland of Odisha, is Binayak Acharya, founding father of ThinkZone. Backed by US-based impact investor, Gray Matters Capital, ThinkZone changed into based in 2014 and the startup has been presenting nice, lower priced and remedial education by using using drugs.

What’s noteworthy is that the startup first identifies instructors or college going girls or homemakers in the village or a nearby town who've the capability to teach or have been informally coaching children. It then deploys girls area executives who do the grassroots level of campaigning and advertising to tell approximately the initiatives and onboard the academics and college students. The selected ladies are then trained via the company to use their faculty-in-a-box training approach to teach kids in a level and hobby-based manner. Serendipity right?

“I changed into usually interested in working inside the training area and supporting in developing the arena. However, considering the urban-rural divide, city education groups can't usually reach rural kids. Thus, ThinkZone works on the network-based totally model with a purpose to contain the girls from the identical network who're much more likely to know approximately the schooling system in the village,” Acharya advised Inc42.

Making The Women & Children In Odisha ‘Digital-First’

ThinkZone makes use of an modern solution known as School-in-a-box. This is a proprietary app which has all the have a look at fabric for the unique lessons which include nursery and grade school kids within the shape of video games, puzzles and motion pictures. The teachers should open the software, download the publications after which have the power to show students the motion pictures or educate the content material even offline.

Apart from this, offline generation, coaching activities and class management gear thru an Android app, help the ladies in offer first-rate early-grade education packages to the children aged among 3 to 10 years.


The ideology at ThinkZone is easy — empower every body inside the chain — and in doing so, the startup takes complete measures to make every link of the chain, unbiased. Starting with their ladies teachers, who undergo a pre-carrier schooling software for one week, and monthly in-carrier training program which takes place for someday. They are also wished to finish the preliminary education modules using the cellular utility. Apart from the in-person and virtual training, the startup additionally provides mentoring to them for a 12 months until they end up ‘impartial’ instructors.

“In our School-in-a-field solution, we offer the lecturers with an Android-based low-value device which acts as a projector and they can teach children. So essentially, they must comply with the lesson plans, the proprietary content material, open supply movies to reveal and engage the kids with maths tools in English and Oriya, puzzles, charts and so on,” said Acharya.

These publications take location after the everyday college hours which allows the youngsters to attend their ordinary schools throughout the day time. The training are held for around three hours, six days per week.

Convincing the parents to send their kids for the path has been and stays to be the predominant concern and task.

As Acharya said, “Initially many students enrolled for the programme because it turned into some thing new and interesting but many dropped out with time as they could not understand the strategies.” This mission, he believes will hold as the commercial enterprise scales to different cities in which the idea continues to be new to the humans.

However, he believes that after dad and mom witness fantastic increase of their children, they themselves act because the secondary entrepreneurs who encourage other families to do the equal.

According to the organisation, around 2,800 children in 375 villages throughout the 3 districts are enrolled for this programme.

Changing The Social Fabric: Taking Women Along In Its Growth Stride

Currently, ThinkZone is running with 101 girls across 3 districts of Odisha namely Cuttack, Kendrapara and Bhadrak. Catering to their personal wishes, the teachers conduct instructions for the kids inside the consolation of their personal homes just like home tuitions or education centres. ThinkZone costs a sum between INR 1200-1800 ($17-$25) according to pupil yearly and the academics make nearly INR 2K-3K ($28-$42) in line with month for installing three to 4 hours of part-time paintings. The girls are also rewarded with incentives primarily based on their personal overall performance and the improvement of the children they train. ThinkZone has ensured economic security for girls which can be imitated in different rural hubs.

The inspiring memories of micro-marketers associated with ThinkZone at the moment are spreading throughout other villages, igniting greater minds to take price in their economic and creative independence.

The Road Ahead For ThinkZone

The employer generates revenue from their training programmes through each B2C and B2B modes by enforcing the programmes through organisational partnerships which include authorities-run primary colleges, anganwadis and other less costly non-public schools.

The startup claims to have clocked in revenues of INR 22.23 Lakh ($31.7K) for closing financial year (FY17) and is seeking to close this monetary 12 months with annual revenue of round INR 85 Lakh ($121.5K).

The startup is now focused at expanding its footprint throughout six to seven other districts in Odisha in a span of 365 days. It plans to create jobs for more than 300 women micro-marketers across the nation. The long term purpose remains to work in low-profits institution states along with Bihar, Jharkhand. It is similarly seeking to automating teacher education, refining curriculum, enhancing performance tracking by means of integrating analytics with era and forging partnerships with the goal to scale.

Rural Education: Are Edtech Startups Doing Enough?

India ranked 94th in usual Prosperity Index rankings and 104th in prosperity index in education among 149 nations on the worldwide scale, as of 2018. On a fine notice, this hole has spread out possibilities for the Indian edtech section.

According to Inc42 DataLab’s estimates, around three,500 startups are working to broaden the schooling space in India, trying to impart training in a better way with the aid of developing content in numerous codecs and languages to help college students study at their own convenience.

However, inspite of the virtual explosion and growing use of era inside the schooling quarter, the edtech startups have no longer been virtually a hit in addressing the gaps, specifically inside the rural training segment.

Maybe because of this purpose, Acharya believes that ThinkZone isn't always in opposition with other edtech players, as a substitute it competes with local degree tutors and colleges. Also, one of the primary obstacles for edtech startups to operate in rural India can be the low penetration of net in remote regions.

However, ThinkZone has managed the hassle because the utility may be used offline even as coaching. The use of the internet is minimised as instructors need statistics simplest to down load the content needed. Once achieved, they can log in and use the utility with out net.

Disappearing Gender Disparity Among Indian Teachers

According to a file by citizen engagement platform, LocalCircles, round 26% of startups/SMEs out of 4332 agencies have stated that they may decide upon employing guys employees as opposed to ladies due to the amendments in the maternity invoice.

Also Read:- How to Hide Unused System Preferences in OS X

The amendments which were brought in March 2017 had multiplied maternity leave to 26 weeks from the existing 12 weeks.

However, on a high quality notice, the genders disparity seems to be fading away in particular inside the coaching space. According to reports, there were ninety ladies instructors in line with 100 men instructors in 2015 which changed into a completely excessive bounce from 20 ladies instructors consistent with one hundred guys instructors in 1950.

According to World Development Indicators (WDI) information, the female labour force participation rate has declined from 35.11% in 1990 to 26.97% in 2018.

WDI facts on education has, but, confirmed high-quality increase as fifty nine.28% of grownup female in India had been literate compared to 25.Sixty eight% in 1981.

At a time whilst glass ceiling maintains to exist in a few form or the opposite in India, ThinkZone isn't only aiming to uplift the girls but it's also doing so for the ones mainly from the rural areas who get fewer possibilities to be financially impartial.

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