Gurugram-primarily based on line community of confirmed mother and father and actual-time relied on recommendation, Parentune has raised an undisclosed amount of funding from Kae Capital and Singapore-primarily based Segnel Ventures.
The raised price range can be utilised in the direction of constructing personalized assist for mother and father, with era, data and intelligence at the centre of Parentune’s scale up. Also, there are plans to launch the community in Hindi and different languages.
The business enterprise had earlier raised an undisclosed quantity in a investment spherical led by means of Kae Capital in December 2o14.
Vidushi Kamani, Venture Partner at Kae said, “There are low access obstacles on this segment. Parentune sticks out as a parenting community that brings proper cost to its individuals. It has grown organically through taking note of its customers and permitting real-time and significant recommendation and assist through its platform. This is what offers Parentune its differentiated price propositon.”
Founded in 2012 with the aid of Nitin Pandey and Pottu Venugopal, the startup objectives to guide parents with actual-time trusted recommendation, and established solutions. The platform provides records & answers, around discern’s worries and hobbies for his or her infant.
According to an enterprise analysis shared via Parentune, there are 334 Mn youngsters between being pregnant to 12 years in India by myself with 668 Mn parents. As Nitin stated, “We see Babytech as a big impact possibility. Our imaginative and prescient has been to be the must have aid for mother and father and we are excited to be moving in that course.”
The platform has streams of sales – the Brand sales and the seasoned-determine offerings, i.E. Price introduced services for parents.
The group claims to have a 6X boom in ultimate 365 days, with more than three Mn classes month-to-month throughout its website, cell website and mobile app.
The community additionally currently crossed the 1,000,000 validated parents milestone. Though the general public of the customers are from India, the network also has parents from UAE, UK, Singapore and US as well.
With more than 90% person-generated content material, the platform has an engagement of 9-10 min per consultation.
The company has near five,00,000 downloads on Google Play Store and is witnessing a 50%+ MOM boom specially thru dad and mom’ referrals and phrase of mouth on social media.
Venugopal stocks, “A figure appears for statistics & solutions, around his/her issues and pastimes for his/her child. Each determine has a personalized version of Parentune to herself and that makes our assist beneficial and precious. We acquire this thru HOTSPOT, Parentune’s tendencies analytics & listening IP and going forward, we're working on making this aid greater intuitive with out giving away the proven nature of answers on Parentune. It way real-time intelligence with an stepped forward reaction mechanism for dad and mom. Parentune technology group shall innovate and iterate the Parentune support for high-quality outcomes. This shall possibly be precise and a first such in a couple of ways.”
Other comparable startups on this space are ZenParent, ParentsIndia, and India Parenting.