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MIFON Carves A New Market Helping Users Recover Lost Or Stolen Phones

MIFON Carves A New Market Helping Users Recover Lost Or Stolen Phones

India is currently the sector’s fastest-developing cellphone marketplace growing with the aid of 23% each year, according to a Morgan Stanley research document of 2017. A document by means of technology conglomerate Cisco, showed that cellphone customers in India are projected to double to 829 Mn by using 2022 from 404.1 Mn in 2017, because of this greater Indians are the use of their phones for every day sports inclusive of banking, invoice bills, taking pictures pictures and many others.

As the cellphone becomes the maximum used non-public device, the hazard of losing personal statistics in case loss of the telephone gets a whole lot larger. The cause will be many. But here we are specializing in telephone lost or theft instances. According to a Pew Research file, almost one-third of cellular smartphone proprietors have experienced a lost or stolen phone, and 12% have had any other individual get right of entry to the contents of their telephone in a manner that made them feel their privateness became invaded

To address the logistics of losing a cellphone, Abhijit Barua, the founder of telephone protection app MIFON, with his area revel in of extra than 25 years in the telecom and tech industry took up the onus to explore the security and protection solutions for smartphones.

As Barua shared with Inc42, “I started out experimenting in 2014 together with my buddies and own family for an app which tracks the person’s cellphone and after several hits and misses, ordinary OS updates and starting from scratch, over and over, we released MIFON app in February 2017.”

The organization has been that specialize in 500 Mn first time internet users of India, along with different internet customers in South-East Asia, the Middle East and Africa. Headquartered in Singapore, it raised its first institutional funding in July 2018 from US-primarily based mission capital investor SOSV. It is likewise sponsored through cellular-best accelerator MOX based within the Centre of Innovation, Taipei.

MIFON: The Siren, Thief Catcher And Tracker

In simple phrases, MIFON facilitates users music their telephone in case of robbery or loss even with out power or an internet connection. The app seeks get entry to to telephone facts, manage, area and so forth and in case of loss, may be engaged to erase the telephone records, in addition to change smartphone password from a far off place.

Also, it is able to allow picture clicking of the person that is attempting to free up the phone and ship an e-mail to the user with that photo, that can then be taken ahead to police or authorities, as needed.

For personal security, MIFON gives Smart SOS Distress mode, which allows customers to discreetly and smartly alert selected contacts in case there's any non-public emergencies, in addition to a collection safety tracking dashboard.

An interesting addition for anybody who leave the cellphone on silent and forget about it, and shortly after, turn the region the other way up searching for it's far the siren. In case the telephone is misplaced, a consumer can SMS to MIFON with the phone protection code and a siren is going on.

Also Read:- How Our Business Turned a Major Obstacle Into a Huge Opportunity (And How You Can Too)

Some of the other additional services include integrated tracking of own family, signals while the sim in the cellphone is changed, ship low battery notification in the last area, computerized cleanser, car backup of telephone’s information inside the cloud and anti-malware along with a battery green footprint among others.

As a carrier, the enterprise permits cellphone locator in case of robbery or loss. An interesting a part of accessing the MIFON app is the conscious effort to give an explanation for the use of every single get admission to to facts it seeks.

When asked in the event that they faced any regulatory issues for storing user’s statistics, Barua defined to Inc42 that the company had confronted no troubles in complying to Europe’s GDPR policies and personal records privacy policies being discussed in India, as they have been consciously making the use of facts clear. “We don’t file the call or information of a person, all we do is save the identification of the tool to make certain the safety of user information,” he introduced.

Business Model: A B2B And B2C Integration

At present, the employer gives a top rate paid model and a free version, along side a seven-day trial duration. MIFON has its alliances with telecom operators and is also in procedure of signing more partnerships to further toughen its B2B version in both neighborhood and global markets. “MIFON may be co-branded and bundled with their records packs,” he brought.

Its B2C model also continues to grow organically. The employer claims to report three,500 every day users on its app. It has additionally accomplished a month-to-month increase of 12% and is catering to greater than three Mn telephone customers.

After beginning B2C user subscriptions inside the final region, the agency has also completed a -quarter paid-pilot run with a cellular network operator for a take a look at of the best of services.

Barua said, “With the sort of get entry to we get and the data we document, we've got additionally determined a use case of the records points we get hold of in checking out the excellent of service for those cell networks. As we music a person’s device, we're able to song the form of best their mobile community has and for that reason, assist mobile operators to do their QoS without problems rather than months-lengthy procedure.”

70% Indian Users And Counting

The corporation claims to have greater than 70% of customers from India, with 10% coming from the USA and different  20% users from South East Asia along with Bangladesh, Indonesia, Phillippines and many others and Africa.

Barua alongside along with his core group— Sagar Desai, chief of technology; Mayank Savla, leader architect; and Amol Pomane, leader of Digital— and other advisors like Gautam Ghosh, Hemant Tripathi and others is now looking at further scaling up using the app with partnerships with coverage groups.

“We are running with insurance firms to create an give up-to-stop platform in an effort to allow the $20 Bn telephone insurance merchandise to be scaled into rising markets, effectively to make commercial enterprise painless for each the insurance corporations and clients,” Barua told Inc42.

The corporation is likewise in lively discussions with strategic buyers for a Series A round of investment to help its pipeline of partners across 25 nations and capability get entry to to over 350 Mn users.


Barua said that the MIFON stack is already the usage of a fair amount of Machine Learning to process the billions of facts factors at the backend and therefore, the company is making efforts to move past phones to home equipment and gadget safety. It is likewise looking at proactive signals like predicting dangers within the real international.

At present, in the marketplace, every major global employer has delivered its personal telephone tracker. For instance, Google gives Find My Device, Apple offers Find My iPhone, Find My Phone, Lookout and so forth. These groups have separate conditions and are by and large running at the internet with the cellphone switched on.

The information to be had show that one hundred fifty Mn smartphones are misplaced or stolen in India each year. A Cisco record confirmed that telephone users in India are projected to double to 829 Mn by 2022 from 404.1 Mn in 2017.

This further highlights how mobile device management (MDM) is ready to attain $7.86 Bn by using 2023. And as a player searching out healthful safety of a consumer’s device, MIFON’s era is a characteristic we can use to keep our day.

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