We had remaining spoken to Shobhit Agarwal approximately his literary endeavors in the form of his recently launched ebook “Ordered Cheese, Delivered Chalk” right here. Inc42 now receives candid with him about his social undertaking “The iCare Group” and about how he went about advertising his e book. Read directly to realize extra about it.
Inc42: Could you please inform us more approximately ‘The iCare Group”
Shobhit: I even have always had this urge to do my bit for the betterment of the society, especially the beneath-privileged training. From the time I began my engineering, I were on the lookout for NGOs in which I could paintings as a volunteer. Yet one way or the other, I just couldn’t locate any. Moreover, I observed that there are sizable quantity of youngsters who want to do their bit for the society, however are not able to shape a connect with the organizations that paintings toward the identical.
So in July 2011, I came up with the idea of ‘The iCare Group’, a social organization that might act as a bridge among the teenagers and the NGOs. I narrated the concept to a few extra of my buddies who effortlessly came on board and after a couple of months of research, we started operations in Sept 2011.
Inc42: What are the sports that the group has undertaken?
Shobhit: While discussing the ideology of the organization, absolutely everyone had been clean that our focus would be on ‘provider oriented’ form of philanthropy, that could give the individuals a more personalized revel in, in place of the ‘economic donation’ shape.
We began of by way of organizing the conventional occasions like antique clothes collection and blood donation, each of which had been carried out in tie-up with important social enterprises. Then we organized portray, drawing and racing competitions for kids from foster houses as well as had an event on the lines of ‘make-a-wish’, wherein 25 HIV+ kids elderly between 3-5 years had been given an possibility to fulfill their dream of becoming instructors. We also had a tie up with the ‘Good Hearted Soul’ foundation an had as many as 1000 human beings pledge their names for organ donation, in the span of hours.
One of our flagship software is ‘Shiksha- gaining knowledge of for the less fortunate’, in which because the beyond 4 months, we have been presenting educational training to 35 youngsters from the slums, two times a week. It consists of pc education for the adolescent kids of the group.
Besides these occasions, our individuals make everyday journeys to old-elderly houses, most cancers wards of hospitals, and so forth. To turn out to be privy to the numerous issues faced by way of the people in our society.
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Inc42: What are the total number of individuals for your institution and what are the imminent activities?
Shobhit: We have kind of 250 contributors across 3 one of a kind faculties in Bangalore.
For the following couple of months, the organization has devoted in directing its activities in running for the motive of ‘Women Empowerment’ thru a software referred to as ‘Trisha – for a better the next day’.
Under this system, we've a series of activities covered up, and feature already performed self-defence workshops and open debates on the topic of girls protection, to growth the participation of the kids in such matters.
Inc42: What advertising and marketing strategy did you undertake to promote your ebook “Ordered Chalk Delivered Cheese”?
Shobhit: For the advertising of my book, I made use of the platform which for my part has the finest reach – FACEBOOK.
I surveyed and quick-indexed all the companies and groups that are committed to Kota, and managed to emerge as the content material writer for primary ones. Then I kept posting excerpts from the e-book on these pages to create consciousness approximately it.
Moreover, I also had my teachers from Kota, who literally have a demi-god reputation amongst their students, to percentage the excerpts from my book that I exceeded onto them.
Besides Facebook, I myself made a go to to Kota, some months after the ebook launched, to get feedback from the e book-sellers in addition to persuade the bookstores, that still weren’t selling my e book, to start doing the equal.
Inc42: Who become your target audience. How did you pitch your e book to them?
Shobhit: Since my e book is set a young guy who aspires to crack the IIT-JEE and enrolls within the most famous IIT-JEE education centre in Kota, the target audience of my ebook was the more or less five lakh college students who appear for IIT-JEE each yr, as nicely the lakhs and lakhs of college students who bypass out from Kota year in and year out.
I confident the readers, in particular who lived in Kota sooner or later of time that there might be loads of don't forget fee even as studying my e book. As for the aspirants acting for IIT-JEE, I ascertained them that they could get snippets of the operating of Kota’s the world over acclaimed training system.
Inc42: Is there any area in which you think you could have carried out a better job to boom your income?
Shobhit: I suppose the visibility of the book, specially in cities where you discover plenty of IIT-JEE aspirants like Kota and Jaipur, Delhi and NCR, Kolkata and many others, could have been plenty more. But that was not in my fingers and became the publisher’s name.
Also, I agree with that my stringent college time table didn’t provide me an opportunity to have a small launch characteristic for the e book, which I accept as true with is a necessity in nowadays’s instances because it enables in producing that buzz, which ends up in greater readership.
You can follow Shobhit on his twitter handle @sho_ag or like his Facebook page for everyday updates and witty articles.