It's never been more important to stay relevant and grow your business than in today's unstable economy. If you want to scale up your business, a strong online presence is a must. We live in an increasingly digital world, so attracting new customers is dependent on your online channels.
To stay on top of the game and produce the best results, you need to familiarize yourself with what works best in promoting your business online.
This article will guide you on how to improve your online visibility and take your business to the next level in 2021!
Polish your social media pages
The power of social media in today's world is not to be underestimated. They are excellent platforms to promote your business, whether you are selling products or services. Your social media pages can serve as either an online store or an advertisement for your offerings.
To maximize your social media reach, always share your newly-published blog posts or videos, so your audience stays up to date with new content!
There is another perk to social networks – they are great for engaging with your current customers and potential buyers.
Analyze your website
Having a captivating, fully functional website is necessary when building your online presence. A great website has to be SEO-optimized, so conducting a website audit is one of the best things you can do to make your website more visible online.
It can identify a range of website issues that impact a website's visibility for search engines and point to missed SEO opportunities. For instance, some of the site's pages may not be loading as fast and you might have to make a few minor tweaks to speed up your website and boost your rank in the SERPs.
Remember that user experience is one of the crucial ranking factors, and auditing your website can help you fix user experience problems too.
Take advantage of paid ads
Instead of waiting for potential visitors to stumble upon your website, you can take a proactive approach and guide new visitors to your web pages. One of the best tactics when it comes to increasing online visibility is investing in paid ads. When done right, it can provide a great ROI.
Pay-per-click advertising is one of the online visibility boosting practices that have the potential to generate the most quantifiable returns.
To make the most of your ads, consider hiring experts. Agencies with lots of experience will be able to provide you with carefully crafted PPC services that will work best for your growth plan, regardless of your budget.
Prioritize video marketing
If improving online visibility is your goal, then video marketing is the way to go! This is one of the best ways to drive traffic to your business since people's attention span is getting shorter and shorter every year.
For example, TikTok, the 15-second video platform, has jaw-dropping 800 million active monthly users.
Stick to a short video with subtitles to engage your viewers. You can make a video about your products, services, or your business. Just make sure to get to the point fast! Cater to the viewers' short attention span, and if you have more to say, go on with it after you've made your point.
Internet users give priority to viewing over reading, so make sure to leverage the popularity of visual formats!
Set up an outstanding blog
Although the video is gaining more and more attention, sharing engaging and useful written content can still help your business grow faster and drive more traffic towards your site. Therefore, starting a blog for your website is a smart idea to boost your visibility, even if you run a small business.
Since there is a huge amount of content out there, you need to put effort into setting up a quality blog that will stand out among your competitors and attract more people to your website.
Post stellar articles, images, and videos only as users today are being exposed to top-notch content as a result of Google's dedication to quality. While creating content, bear in mind to always share valuable knowledge in an engaging way that will be entertaining and pleasing to your audience.
Make your website mobile-friendly
When it comes to polishing your website, optimizing it for mobile users is one of the most important factors. Over 80% of internet users use their mobile devices to surf the web, and even more, they expect a flawless mobile experience when they visit websites!
Make mobile site speed a priority, but don't forget to optimize font size, color, background, image sizes, and all the other details that matter a lot. It can mean a difference between a returning visitor and a lost customer.
Work with influencers
Nowadays, there are thousands of influencers with a major audience following that can help you get your message across in no time. For every dollar you pay the influencer, you can make an average of $6.50, so it's worth considering influencer partnerships.
Look for a relevant influencer who will believe in your product, and you can instantly reach a multi-million audience and accelerate traffic to your online channels!