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How Hoopy Is Disrupting The Vehicle Repair And Maintenance Sector In India

How Hoopy Is Disrupting The Vehicle Repair And Maintenance Sector In India

Founded in 2016, Hoopy presents doorstep motorbike upkeep services and gives client entire ownership of the automobile protection lifecycle

As a enterprise continuity measure, Hoopy partnered with B2C brands and with over 15 fleet proprietors

With Shell Lubricants’ partnership, Hoopy plans to extend its offerings to 20 cities inside the next 18 months

When two bike lovers and cousins commenced operating in a 9-5 corporate process, they had been confronted with a dilemma — when and how to get their bikes serviced. There had been no solutions permitting doorstep pickup or servicing, confined and overpriced accepted centres, and pretend, substandard spare parts in local garages. Also, time changed into of the essence to these youngsters. Unable to get the motorcycle serviced throughout weekdays and not wanting to waste the weekends, the duo determined to work on an answer.

This is what led Shashank Dubey and Vedic Choubey and Choubey’s former university roommate Abhinav Shrivastava to work on their own startup in 2016, Hoopy.

While the united states leads the car repair and preservation quarter, observed closely with the aid of China, India is a number of the most noteworthy markets along with Australia and South Korea. In 2019, the global marketplace length for these services stood at extra than $697 Bn and estimated to attain over $902 Bn by using 2026, developing at a CAGR of three.7% during 2021-2026. 

Aiming to disrupt the sector in India with its answers, Hoopy presently makes a speciality of the two-wheeler phase and is supporting its clients keep entire ownership of their automobile’s renovation lifecycle.

“Our cognizance is not simply on bringing fine and trustworthy services to clients at their doorstep however also empowering the professional labourers in the unorganised sector with higher era, hygiene and way of life,” stated Dubey.

Hoopy offers offerings which includes annual and periodic protection plans and minor upkeep. It also permits the client to both pre-e book slots or avail on-demand services whenever required. “To date, we've labored with greater than 15 institutional customers and completed extra than 1 Lakh jobs,” introduced Dubey.

To ensure consistent nice, the startup keeps a strict watch on spare components acquired from the vendors and undertakes regular checks to ensure they may be true, a function frequently omitted via the neighborhood garages, delivered Dubey. Also, Hoopy interviews mechanics, segments them on the idea of their ability sets and affords consistent schooling. Along with that, it leverages the help of on line portals of talent improvement centres, to teach them at the ultra-modern techniques and hacks.

Additionally, the startup claims to offer the maximum competitive charge point in the marketplace without the convenience charge of providing doorstep provider. According to the corporation, before Covid Hoopy become clocking INR three Cr ARR with a mix of B2B and B2C revenue. After Unlock, with a strong attention on B2C Hoopy has reached its pre covid numbers in the direct customer phase.

How Hoopy Tweaked Its Model For Growth And Survival During Covid

“Indian automobile marketplace has been one of the most disregarded and tech deprived segments. Our fundamental competition is with the inertia of the fragmented, unorganised part of this enterprise which holds 70% of the marketplace share,” Hoopy cofounder, Shashank Dubey advised Inc42.

ETAuto’s studies states that in 2019 automobile startups globally attracted $354 Bn, led via US startups with $16.5 Bn and followed via China with $10 Bn investments. Singapore and India, were the subsequent  biggest destinations attracting investments of $2.Five Bn and $1.7 respectively.

There is truely an interest in the Indian marketplace towards online automobile repair and upkeep carrier. Hoopy raised an undisclosed quantity of funding with the aid of Venture Farmer and Lead Angels Network in November 2019. 

While the pandemic turned into an exceedingly tough section for the startup, it became capable of survive and develop thru its partnerships and contributions made through its customers and customers. “During the lockdown when servicing jobs dropped to a 0, our unswerving customers got here ahead and generously donated for the mechanics who had been stranded, away from home with out work. This donation helped in maintaining the families of our mechanics,” Dubey recalled.


To ensure survival, Hoopy had to lay off and pay cuts. However, this has also helped the startup grow immensely on this section, said Dubey. 

During this time, Hoopy launched its ‘Roadside Assistance Service’ programme in Bengaluru. The programme ensured its mechanics reached to the resource of stranded clients inside 30 mins of the grievance being raised. Initiatives inclusive of those were thoroughly obtained via its customers and customers alike, Dubey stated. 

While the automobile enterprise suffered big losses and hit in the course of the pandemic, Hoopy become capable of continue to exist due to the short pivot and growth of its services. While in advance it'd only cater to direct clients, amid the pandemic, the startup tied up with many B2C brands like FreshWorld and Royal Fresh to help them counter the wishes of shipping executives.

“With our partnerships with other manufacturers, we have these days worked with over 15 fleet proprietors until date. The average price ticket length for us from our B2C clients has been over INR 1K.” said Dubey.

Additionally, it's miles offering protection offerings to greater than 35K -wheelers with its complete-time mechanic partners. The largest project for the startup on this adventure, Dubey says, has been the lack of knowledge amongst clients approximately on-line vehicle offerings and restore. But there may be a silver lining with the pandemic as human beings are beginning up to on-line services more and more now. 

Optimistic About The Future: Hoopy’s Expansion Plans

While presently, the startup is only imparting offerings for bikes, Hoopy has its eyes on the premium sports activities motorcycle phase and building capabilities and solutions for the same. Additionally, it is planning to consist of extra tech advancements to its answers.

“We have been collecting a variety of multibrand statistics with our inception, that is nothing short of a gold mine. Predictive maintenance is the next massive aspect in our domain and BS6 norms are propelling the Indian automobile market towards this intention. We are aiming to capitalise in this soon,” stated Dubey.

Amongst the partnerships during the pandemic, the maximum prominent one for Hoopy changed into the only with Shell Lubricants. With the aim of making a regular supply of earnings for the mechanics, each Shell and Hoopy are focussing on schooling as well as equipping over 5K mechanics to be prepared and geared up for the adversities and modifications inside the market because of the pandemic.

“With our partnership with Shell, we're aiming to create a community of empowered, self-sustained mechanics prepared with the modern day expertise and workings of tech answers from experts inside the car industry. The goal is to help the mechanics earn as a minimum 30-forty% extra than what they would in garages,” elaborated Dubey.


Boasting that the lockdown has only helped the startup build on the technology at play in its operations, Dubey believes that the startup is ready and properly geared up to scale up and extend its offerings. And with Shell as their associate, the startup has an aggressive plan of increasing its services to 20 cities within the next 18 months and is also aiming to elevate Series A round of funding through the stop of the modern economic yr.

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