YouTube Icon

Healthcare Startup Tricog Aims To Render Heart Attack Mortalities, A Thing Of The Past

Healthcare Startup Tricog Aims To Render Heart Attack Mortalities, A Thing Of The Past

After his wife got injured and surpassed away at the same time as attempting to get to the only close by sanatorium across a mountain, Dashrath carved a road through that mountain to lessen the gap to the nearest medical institution for others.

It took Manjhi 22 years to accomplish that, however it appears Dr. Charit Bhograj is hell bent on accomplishing a comparable lifestyles-saving feat in lesser time!

An interventional heart specialist with over sixteen years of enjoy, Dr. Charit got here across several incidences in his existence in which the put off in diagnosing or bringing the affected person to the health facility proved deadly.

Citing simply such an incident, he says, “Around 5-6 years ago, a younger 40-something gentleman felt a few ache in his chest, so he approached a nearby popular practitioner (GP). Now, 70% of GP’s in India do now not personal an ECG gadget and sarcastically, the symptoms of acidity and coronary heart attack are precisely the same. So, the sick guy become diagnosed with acidity but four hours later, he needed to be rushed to a health center because he turned into having a big heart assault. Though I were capable of save his existence; however the prospect of a four-hour delay is absurd – the amount of heart muscle that have to were broken in that a whole lot time!”

Considering the stats, in India alone, 5 Mn people go through coronary heart attacks each 12 months and three Mn of them don’t live on. Forget rural, the common time it takes to diagnose a coronary heart attack even in urban India is 360 mins. The danger of survival with this put off is a trifling 20%. If this put off have been reduced to 90 mins, the survival possibility jumps to eighty%.

Determined to carve a route out for this mountainous hassle, Dr. Charit set out on his adventure to build Tricog – with a task to equip each physician or even a low profile healthcare employees with the ability to diagnose a heart assault and speedy coordinate with the closest care centre.

“The remedy for heart assaults has come to be quite reasonably-priced in India. It fees about INR 1,000 in step with injection, and in government hospitals, it's miles again free of price. So, India has solved the trouble of treating humans facing heart attacks – what is very an awful lot unsolved is the timely diagnosis and on the spot care. This is what Tricog brings to the desk,” says Dr. Charit.

Building Up The Team

Being a clinical expert himself, Dr. Charit’s hunt for complementary skills led him to Zainul Charbiwala, who was then working with IBM India. After spending numerous months conceptualising the idea and growing the product, they launched the enterprise in January 2015.

Later, Texas Instrument’s Udayan DasGupta and Microsoft’s Abhinav Gujjar additionally joined in the endeavour.


Dr. Charit remembers the initial challenge he faced, “It took me near a yr to get this group up and walking, as there are very few human beings who have the skill sets in era, in system getting to know, in hardware, and software.”

He further adds,

“All of them left their multi-million greenback jobs and worked without pay for most effective one motive – every of them changed into influenced to offer again some thing to the society. They come to the startup for this one reason best, to apply their competence and solve a problem in India.”

The Product: A Smart Cloud-Based ECG Machine

Dr. Charit initially attempted connecting with current ECG machine producers. However, because of high fees and the specified know-how in dealing with them, they couldn’t attain any particular answer for the hassle bearing on on the spot and less expensive prognosis.

The Tricog crew then built a cloud-based totally ECG system, and appointed a team of 20 docs who can sit at a centrally-positioned hub 24×7 in Bengaluru. The concept become to permit any health practitioner to take the ECG information of the patient the use of this machine and send it thru cloud to the Tricog crew of docs.

Dr. Charit explains this similarly: “If you go to a Tricog-enabled sanatorium, with our system a health practitioner can seize ECG statistics and send it throughout to us. Our team then analyses and interprets this records and sends an in depth ECG prognosis to the remote physician at the tool itself. And this all occurs within a few minutes. In case, a serious problem is detected, the group additionally coordinates with the closest health center or care centre, so that as and while the affected person reaches there, there may be a standby crew ready.”

The product and the carrier is offered on a pay-consistent with-use version, so it also solves affordability problems for even small fashionable practitioners. Also, the enterprise model enabled Tricog to scale and attain even the remotest of locations.

“India is a place that requires medical doctors. Outside of the metropolis, there's a superb dearth of doctors. You go to rural India and you have to travel a hundred kms simply to get an ECG done, and we need to restore this issue. We want to offer every village in India the identical degree of accurate diagnosis that you might get at Fortis or Vedanta,” says Dr. Charit.

“Starting Up In Healthcare Is Difficult – Both Operationally And Funding-Wise”

At present, Tricog faces opposition from a comparable line of merchandise together with a credit-card sized coronary heart display known as ‘Sanket’, performing like a portable, reasonably-priced ECG gadget. The tool can measure a three-lead ECG presenting with as a great deal efficiency as one could get from an high-priced gadget at a sanatorium.

Another product on this area is by Cardiac Design Labs, which has constructed a low-fee, wearable cardiac reveal, Mircam.The product aids in preliminary diagnosis and sends signals to medical doctors.

There also are others, however maximum of them are US-based totally, such as the likes of AliveCor, to be had in India through the Apollo Group of Hospitals. Another one is an thrilling cellphone case Kito+, launched by means of a San Francisco-based totally agency Azio, which additionally works as a health tracker and might even give an ECG.

However, Dr. Charit, believes that healthcare is the closing vicinity where generation has prompted disruption. As he explains, there are  important aspects – one is real usefulness of the product and 2d is the law round it.

Take the example of online pharmacy. As he explains, our Indian legal guidelines do not allow it, even though it’s a great answer. However, the legal guidelines are designed in a manner to protect the misuse of medicine.

The second component is the adoption. To get a product that is beneficial to the stop user is very hard in healthcare. There are very few startups in the healthtech space and there’s a reason for it. This is a area wherein a product can not pass wrong. So, it wishes strength and years to ensure what we are doing is useful. And some of the customers are also now not tech savvy, so one has to make certain that technology isn't the barrier to access.

As he tells, it took the Tricog team, numerous time to make its product so person-pleasant that even a compounder or a nurse can operate it. Also, another key thing in healthcare is that one has to make humans trust the product. “We got lucky right here. When we started out off, the minute they saw what we were doing and the effect it become growing, all of them signed up,” he adds.

He further believes,

“Like two hundred years ago, stethoscope revolutionised fitness and remedy (invented in 1816), latest technology like phones, serps, algorithms, AI, big records, cloud-enabled offerings – all of those will without delay enable medical doctors to now not best diagnose patients better however personalize and individually deal with them. The subsequent frontier of medication will no longer come from the medical global but also the tech world – a mixture of both.”

Lives Saved: 7,500 And Counting

The Tricog crew commenced with Karnataka and is now slowly expanding to Andhra Pradesh and Telangana.

It lately raised an undisclosed amount in Series A investment from Inventus Capital Partners, Blume Ventures and other angel traders. In September 2016, it additionally have become the first startup to be selected with the aid of GE Healthcare’s accelerator, five.8.

In the following  months, plans are to dive into Tamil Nadu, Kerala, Maharashtra, and Delhi.  “Our plan could be to be running at 10,000 exclusive locations over the next yr. First to the Tier I towns and later to the Tier II and Tier III towns,” he says.


Tricog claims to have supplied its provider to over 120K sufferers so far. “We ought to be at one million patients with the aid of the quit of the 12 months. The quantity of sufferers that we will help and who can advantage from our services is a very critical milestone. Last yr we saved 7,500 sufferers and we want to tirelessly paintings so that no heart attacks are left undiagnosed,” says Dr. Charit.

Editor’s Note

All over the world, coronary heart attacks have been taken into consideration because the leading motive of loss of life and handiest early prognosis is the key to make certain that a patient survives it. This is a area with extraordinary scope for faraway affected person tracking, and we are hoping to discover many more startups like Tricog who assignment into it.

Healthcare prognosis became historically a primary hassle due to the charges worried in purchasing the diagnostic hardware. But inside the age of cloud-based carrier provision, healthcare has the potential to face a paradigm shift for the higher. The innovators on this area were running on similar issues, but the ones which might be capable of provide the maximum fee effective solution will most probable prosper in an developing united states of america like India.

Author Biography.

Editorial Team
Editorial Team

Content Writer

Join Our Newsletter.

Subscribe to CrowdforThink newsletter to get daily update directly deliver into your inbox.

CrowdforGeeks is where lifelong learners come to learn the skills they need, to land the jobs they want, to build the lives they deserve.


CrowdforThink is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.


Our mission is "Har Koi Dekhe Video, Har Ghar Dekhe Video, Ghar Ghar Dekhe Video" so we Provide videos related to Tutorials, Travel, Technology, Wedding, Cooking, Dance, Festivals, Celebration.

Apna Video Wala

News & Blogs


How Baby Amore Is Bringing Organic, Eco-Friendl...

Founded in 2019, Baby Amore was born out of the need to deliver top class baby care products with...


How Simpl’s BNPL Strategy Is Enabling Higher Co...

The buy-now-pay-later segment has been witnessing an extended increase as new gamers like Amazon,...


How Meghalaya-Based D2C Startup Zizira Is Spici...

D2C emblem Zizira is bringing Meghalayan spices and herbs like Lakadong turmeric and valerian tea...

Top Authors

Lamia Rochdi is the Marketing Manager at Bell Flavors & Fragrances EMEA. A successful family-...

Lamia Rochdi

I’m Mertin Wilson a technician in a camera company and certified expert of different P...

Mertin Wilson

Zakariya has recently joined the PakWheels team as a Content Marketing Executive, shortly after g...

Zakariya Usman

Pankaj Singh is a Senior Digital Marketing Consultant with more than 2 years of experience in SEO...

Pankaj Singh

Our Client Says

WhatsApp Chat with Our Support Team