In the present era, every body is at the quest for something awesome. But, what's mutual among every person, is the search for food, outstanding food. Everyone is on the lookout for something new – a new dish, a new restaurant or a brand new cuisine. But, it isn’t constantly see. An eat-out enjoy isn’t continually a terrific one; it's miles either too a long way, too high priced or low on high-quality. You can order meals at home, however, it gets monotonous after a while and also you don’t experience like having it anymore.
With an purpose to fill the space between pleasant-eating and its accessibility, Holachef.Com was launched. It targets to attach the exceptional chefs in town with meals fans and, additionally, to provide them with an incredible meals experience, while not having to shed in a whole lot of cash.
What is Holachef all about?
Holachef, which comes with the project to attach the nice cooks on the town with foodies, is an extension of your ardour for meals. There constantly stays an opening among the good satisfactory dine enjoy and its accessibility. To bridge this hole, Saurabh Saxena co-based this Mumbai-primarily based agency with Anil Gelra.
Saurabh is also an marketing consultant and mentor to promising startups and budding marketers. Anil is adept at creating net scale applications delivered over cellular and internet. He brings to Holachef his acumen for designing, growing and scaling huge data applications.
Currently, Holachef is a team of 15 and has over 150 chefs onboard with a total of 25 contributors inside the delivery queue.
How does it Work?
Unlike, each different eating place food transport or 30 minute assured shipping chain, Holachef believes the truth that a person who is searching ahead to a luxurious lunch or dinner would plan it well earlier. Following this idea, they supply the meals in specific timeslots.
Holachef.Com connects the customers to an outstanding set of chefs with a rich culinary experience through an internet portal. The clients can order most effective through the cellular app or the desktop therefore removing the need for menu pamphlets. Moreover, Holachef offers a new menu each day. The meals are provided in a single-person meal layout, which prevents wastage and the spill unfastened, recyclable packaging comes with an option for the client to choose the time of transport.
Of all the site visitors that they entertain to, Holachef interestingly gets sixty five percentage of its traffic from cellphone users whilst the final 35 percent comes from the laptop users.
The Online Food Industry
The Indian meals industry stands at $50 Bn and is developing swiftly. The demand for right meals has expanded and market is slowly waking as much as the opportunities in the on line meals sector for the reason that the home-transport phase is growing at a whopping 40%. Thus, the marketplace to be blanketed is widespread and in comparison to the international standards, the Indian Online meals transport is at a completely early degree and wishes time to develop.
Holachef has served over 3000 clients within the beyond 5 months and has a retention fee of 60%. The average orders in step with customer have additionally improved from 2 to 5 consistent with month. The revenue model is a percentage of the rate at which the meals are indexed.
With a sales of INR 60,000 in the first month of September 2014, Holachef has grown to INR sixteen Lac sales in the month of February 2015. And looking forward to growth the number month on month basis.
The predominant gain that Holachef has over absolutely everyone even remotely related to this industry is the truth that they are a community of chefs with the required skill and enjoy instead of a unmarried chef heading over a crew of chefs. There are inside the similar offerings, however, the most important opposition is the nearby restaurants that supply meals.
Holachef is a one-of-its-type provider and eating place aggregators and eating places stepping into online-ordering and cell ordering can be taken into consideration their immediately competitors. But, the only-individual meal formats additionally make it more handy to reserve meals in a precise percentage and to save you any wastage.
The Road Ahead
According to Saurabh,” Holachef.Com is as a whole lot about food as it's miles approximately technology. Technology is a large enabler and no longer only for creating a simple ordering technique for the client. Technology automation on our backend system permits us to service more people, more effectively. Technology helps us in predicting demand as well as planning deliveries higher.”
Holachef.Com has raised INR 2 Cr investment from India Quotient in the form of convertible notes. They now intend to raise INR 25-30 Cr to fund their enlargement throughout Mumbai and six-7 other cities across India.
Without leaving out on any factor, the enterprise plans to make bigger with deeper penetration into at least 4 extra Indian cities inside the subsequent 2 years.
They have a excessive engagement of clients and repeat ordering fee and going forward they plan to make investments into advertising to make bigger their purchaser base and could soon be serving greater orders in line with month than some other first-rate-dine or casual eating restaurant in Mumbai.
The food-tech enterprise is investor’s new favored and over the last few months has come to be a hot area for startups. Recent trends in food tech startups area are as follows:
Foodpanda obtained JustEat India
SpoonJoy got investment from Sachin Bansal & others
TinyOwl got INR a hundred Cr. From Matrix, Sequoia & Nexus in Series B
FreshMenu soon to close INR 31 Cr. In investment from Lightspeed Venture
FreshWorld were given funding from Kris Gopalakrishnan & IAN
FRSH has raised about $250k – $200k
Gurgaon-primarily based Yumist has grabbed Series A investment led by using Orios Venture Partners.
Faaso’s raised $20 Mn from Lightbox & Sequoia In Series B
Holachef.Com has mixed era and the love for food to create a product if you want to enhance the purchaser’s best-dine enjoy. Thanks to an upwardly cellular, unceasingly busy and quite aspirational generation, the urge for food for top meals is increasing and Holachef.Com is ensuring that this need is sorted.