The food shipping region is a $2 Bn market growing at 30-forty% yearly. The opportunities on this phase are monstrous. With the resource of professional chefs and speedy transport options, there was release of a number of Fast Food Chains. However, there still stays an opening as there isn’t a expert, patron-pushed provider that could simply excite people to buy food regular from them. People are truely compromising on the satisfactory of food at paintings as they don’t have access to homely food or first rate sufficient canteen.
Understanding this gap, Aman Gupta together with Prateek Soni had released Foodport sometime back.
Before starting FoodPort, Prateek became running in Delhi in the hospitality industry along with his father even as Aman was operating in Pune with Citi Group. One day at some point of lunch ruin, they had been discussing what become there for lunch. While Aman needed to fill his stomach with a humdrum thali from the workplace canteen, Prateek had get entry to to a lavish gourmand meal. This made the 2 realized that there is gap among folks who’re seeking out a healthy, nutritious meal and a carrier which provides just that. This become the genesis of their concept of a meals-tech startup.
After discovering the problem place, Aman and Prateek co-based FoodPort, a startup which targets to exchange the manner ‘human beings eat at paintings’.
How It Works
FoodPort works on a simple precept of getting gourmand meals added at an extremely-speedy pace to the consumer. The internet site offers four time-slots (between 12 PM – 4 PM) for meals transport. Each order may be positioned forty five mins earlier than the time-slot closes. Next, the food gets delivered in a pre-constant time slot with modern-day packaging. The organization has ensured that clients can pick out their preferred time, when they want to get meals introduced. The packaging is one hundred% recyclable and the trays inner are microwaveable.
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The company’s kitchen is supervised below D.K. Soni, Ex-Head Chef at Taj SATS and founder marketing consultant of FoodPort. Although, proper now there's no option of customizing a meal, Aman stated that if a patron has positive clinical situation and he/she informs the team, FoodPort will cope with the information as required.
Target Audience
Currently, the organisation goals bachelors and working experts. Prateek says “Our services encompass a fairly rapid test-out technique. There are 4-5 gadgets to be had regular. We’re aware of retaining objects offered to a limited number because we don’t need our users to undergo a laundry list of types. The rapid test-out procedure guarantees that clients get their meals on time.”
Monetization, Funding and Traction
FoodPort has raised a seed funding $100k from GHV Accelerator after it have become a part of the accelerator application. Vikram Upadhyaya, Chief Evangelist and Mentor had said that whilst other meals startups are either meals-centered or tech-centered, FoodPort has the perfect marriage of those two that makes the commercial enterprise version scalable and also gives the prospects of having a hockey-stick increase chart.
The funding will resource FoodPort in focused on a GMV of $45-50K consistent with month, through October, 2015.
The organisation, currently, serves over a hundred meals/day with plans to scale upto 500 meals/day by way of October, 2015. An common meal from FoodPort expenses about INR a hundred and fifty-two hundred, and is to be had in three unique cuisines, Indian, Continental and Oriental.
Challenges
Aman elaborates, “We have had a completely shoestring budget for advertising. All the promotions we’ve accomplished thus far have been through word of mouth. It was specifically difficult to get the word out in this kind of competitive market.”
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Managing logistics additionally at times function a first-rate project. Beating the site visitors in Gurgaon and turning in the meals on time is absolutely a assignment. Delivering food with the right sort of temperature is a ought to for the employer. There haven’t been too many innovations on this front as of now. Says Prateek, “We’re looking to put off these varieties of temperature versions. We spend our time perfecting the food transport part of it.”
Future Plans
FoodPort plans to move to a real time delivery model, handing over it inside half-hour. Currently, it is focused on office lunch most effective, Prateek and Aman also are making plans to increase to different markets which includes dinners and weekend meals.
Aman is sure that restricting the no. Of items will assist the crew of 15 humans optimize quicker shipping.
Currently, FoodPort is primarily based and operates out of Gurgaon. In the near future, they plan to amplify to Delhi-NCR, Bangalore and Mumbai. Prateek said, “We are planning to amplify to all of India and starting with a handful of cities is the way to go.” The business enterprise hopes to convert to an IPO in future.
In latest times, the meals delivery region has visible a host of startups launching and grabbing price range for growth. Delhi-based Frsh, Foodeato, Gurgaon-based Yumist, Eatonomist are all net first eating places, and are concentrated on the consumer base same as of FoodPort. There are also SpiceBox, HolaChef, Bhukkadpanti, Nashta, NutriTown and Mr.Hot. The competition is difficult. However, FoodPort desires to curve a niche out for itself via the sort of meals they provide, i.E. Connoisseur and nutritious meals at affordable fees. “It is an issue of ‘dependancy forming’”, says Aman.
