From Discovery To Recovery, WonDRx Looks To Fix India’s Fragmented Healthcare Ecosystem




From Discovery To Recovery, WonDRx Looks To Fix India’s Fragmented Healthcare Ecosystem

Unlike other healthtech gamers that provide person or patient, health practitioner, hospital, pharmacy-targeted answers, WonDRx goes for a marketplace method

WonDRx claims to have get admission to to 8.Five Lakh chemists throughout the country, 20K technology labs, and 2 hundred+ hospitals to again its aggregator play

WonDRx has about 20+ classes on its platform, including specialists, ayurveda practitioners, pharmacists, teleconsultation and different companies

India’s healthcare ecosystem is deeply fragmented and this has compounded the issues that come with major calamities. While India has dealt with beyond incidents thru lively efforts, that’s actually not sufficient to combat the Covid-19 pandemic. Today, patients are clueless approximately which hospitals to technique or which healthcare centres to go to for non-Covid emergencies. Accessing a pharmacy, primary or a uniqueness care for other ailments has turn out to be extra tough than ever.

From docs to pharmacists, hospitals, insurers and clinics, the healthcare chain is stretched to its thinnest. At the identical time, maximum sufferers are ignorant of healthcare wishes and requirements, and that they leverage virtual healthcare systems only whilst the need arises or within the case of a healthcare emergency. And here too, there’s no platform that takes care of the overall chain of healthcare — i.E from exams to remedy to healing.

Connecting this gap within the Indian healthcare environment is Mumbai-based WonDRx, an included healthtech startup which has answers for patients and healthcare practitioners on a unmarried platform.

Unlike different healthtech gamers that provide person or patient, health practitioner, health center, pharmacy-focused answers, WonDRx goes for a marketplace approach. As such it is competing with diverse main healthtech startups inclusive of Practo, Portea, mFine, Lybrate, Pharmeasy, Curefit, 1mg and others.

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Citing Justdial, Amazon and MakeMyTrip that have transformed expert offerings, ecommerce and tour sectors, WonDRx cofounder Pankaj Sindhu told CFT that the startup is trying to take an aggregator view for various healthcare offerings beneath a unmarried platform.

“We are bringing everything collectively, where patients don’t ought to visit character platforms for video consultation, on line pharmacy, lab exams, and many others. Also, we're pleasing the call for of healthtech carriers, alongside assisting healthcare practitioners.”

According to MarketsAndMarkets, the worldwide healthcare IT integration marketplace is predicted to reach $6 Bn with the aid of 2025, from $3.Five Bn in 2020, developing at a compound annual boom fee (CAGR) of 11.4%. The growth of the marketplace is stated to be fuelled via growing healthcare expenses and the growing quantity of statistics generated in healthcare systems.

WonDRx claims to have get entry to to eight.Five Lakh chemists throughout the u . S ., 20K technology labs, and 200+ hospitals to back its aggregator play. Founded in 2018, WonDRx changed into founded by using healthcare enterprise veterans Pankaj Sindhu and Pankaj Agrawal. Prior to this, the cofounders have had senior control stints throughout groups like Schering-Plough Pharmaceuticals (Merck), Ranbaxy, Pfizer, AstraZeneca, Eli Lilly, Biogen, UCB and others. In 2010, Sindhu, who is also a serial entrepreneur, had founded Health Impetus, a continual ailment management startup, and Swastham Care, a diabetes persistent management business enterprise, which were acquired by way of Noida-based totally Healthcare At Home.

Doctors Like To Write, Period! 

“Today, nobody is focusing on handwritten prescriptions,” — WonDRx cofounder Pankaj Sindhu.

While most digital solutions are telling docs to start typing in place of writing prescriptions, it isn't always a herbal action for plenty docs and frequently takes longer than writing a prescription. That is the cause many clinical control equipment don’t have the efficacy wanted.

Digitising the medical prescription writing enjoy for docs, WonDRx began running on growing a tool known as Smart Rx Paper. This tool claims to offer medical doctors the benefit of converting written prescriptions into digital layout, at the side of voice-recorded instructions and contextual instructional motion pictures as patients have a tendency to neglect doctor’s commands.

This become the start of WonDRx’s adventure toward integrating healthcare solutions. In no time, the agency commenced connecting the patients and healthcare provider companies, in which it launched sufferers and carriers programs. Currently, its apps for sufferers and carriers are unfastened. “The concept is to awareness on supporting the entire company network, rather than make cash at this factor in time,” Sindhu brought.

Smart Rx Paper evolved by means of WonDRx is similar to an A4 length paper, which comes with a prescription pad with 4 coloration versions, and expenses approximately INR 70.

Healthcare At Your Fingertips   

Due to lockdowns, sufferers nowadays are locating it difficult to get admission to healthcare providers round them. Looking to clear up this problem, WonDRx these days launched a new function on its patients app which helps them find out reliable diagnostic centres, physiotherapists, dieticians, pharmacists and paediatricians and so on.

Covering each and every aspect of healthcare will now not simplest improve get admission to for sufferers, but additionally fulfils the demand for healthcare providers and aid healthcare practitioners. Currently, WonDRx has about 20+ classes on its platform, which includes healthcare vendors right from paediatricians, to gynaecologists, ayurveda, pharmacists, telemedicine and others. Recently, the employer has launched a health emergency characteristic which indicators neighbours, close by docs, hospitals and ambulance services with just a push of a button.

“In these annoying times, a number of people have become fitness emergency, where they may be liable to chronic diseases, choking, anxiety, melancholy and heart assaults, and while that happens, it's far genuinely tough for patients to reach out for help, with this fitness emergency characteristic, we're presenting users the get right of entry to to emergency care,” said Sindhu.

In speciality care, a whole lot of patients are suffering to discover get right of entry to to hospitals, be it for treatments like dialysis, chemotherapy, diabetes or other sicknesses. WonDRx has simplified the discovery function, where sufferers can specify the health conditions, and the app then shows the close by healthcare vendors primarily based on their requirements.

Also Read:- THE ADVANTAGES OF DIGITAL MARKETING COURSE

Last month, the business enterprise additionally released a new function which lets sufferers upload their present handwritten prescription, lab tests, test reports and other medical reports through phone digital camera, thereby developing a digital record of the patient. This can be utilized by healthcare practitioners while consulting the affected person inside the future.

The Road Ahead For WonDRx 

Going forward, WonDRx stated that it'll maintain innovating its product, where it's miles looking to add greater functions, and are making plans to aggressively hire new skills in the coming months. Once the product is reinforced, the organisation stated that it's going to get into the next section of investment, where it will likely be raising Series A spherical by way of end of this yr.

Initially, commenced with 3 humans, the employer nowadays has over 30 contributors. Backed via NB Ventures and Venture Catalysts, WonDRx has received near $1 Mn in seed investment. Currently, it's far found in 20+ cities. The Smart Rx Paper product is said to be utilized by 1K medical doctors, and more than 100K people are using the WonDRx app. In the coming months, the corporation is concentrated on to accomplice with over 10K healthcare carrier companies.

“Today, we're experimenting with a couple of strategies, and getting customers will stay a non-stop journey. As quickly as the lockdown opens up, our sales group could be lively again, and we’ll be aggressively including extra docs and healthcare companies onto our platform.”



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