Selfies have moved and feature made an area into humans’s each day life with advanced variations – Usie (group selfie) and Velfie (video selfie). The information kingdom, over 1 Mn selfies are taken every day with each containing an widespread quantity of facts that might be impossible to seize in words by myself.
Also, entrepreneurs have formerly visible it as a medium to catch attention in their audiences. This consists of brand’s campaigns on diverse social media portals such as Dove (#DoveSelfie), Skybags (#BackIsTheNewFront), McDowell’s Signature (#SignatureSelfies), and many others.
However, currently, there has been a want of a platform wherein brands and customers can co-exist in conjunction with an interactive environment. Mumbai-based SelfieChallenge or soon to be rebranded as Znapin is one such startup working on this route. “SelfieChallenge is a social network to talk through selfies. We’d be renaming it to znapin (Zippier New Age Personal Interactive Network); to make it a true global social community with a zing to it,” said Yash Kotak, CEO and Founder.
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As in step with the founders, Znapin will make selfies go beyond hashtags and everyday poses. It will bring selfies because the way of expression and communique, a way of making memories, and making new connections. “Znapin is ought to make selfies way more powerful than the as soon as hip fb fame ” what’s on your thoughts”,” stated Yash.
So what’s new right here?
This will create a first of its type platform for initializing natural promotion. It will concurrently allow brands to get deeper insights into consumer profiling and affinity advertising thru photolytics (photograph analytics) and additionally to growth brand/product loyalty via sponsored challenges, grati(a laugh)fication & native advertising.
For e.G., when a user takes a selfie at the same time as wearing Armani glasses, the device mechanically recognizes the emblem sported through the consumer, creates a hashtag and applies the tag to the selfie, thereby creating an organic merchandising for the emblem and growing its impact.
Znapin has simply last weekclosed a seed round of undisclosed quantity. Keeping the name of the investor undisclosed, Yash told us that the investment will be used majorly for Talent acquisitions, Strategic Tie-united states of americaand Initial Marketing.
Globally, main gamers in this area are Instagram, Snapchat, Selfie Battle, Selfily, Selfbee, Selfigram and Selfiesby AutomatticInc. However, Selfies are nonetheless most shared on Facebook (48%) and Whatsapp (27%), thus posing an equal chance. Yash, even though admits them as a opposition, however he also believes that not one of the above have ventured into the distance they're about to create and lead.
Group znapin
Quick data
The beta stage has attracted over 50,000 natural downloads throughout iOS and Android.
2,800+ FB likes and 9500+ Twitter followers.
50,000+ genuine selfies clicked across demanding situations.
On a weekly basis, platform gathers about one thousand specific selfiechallenges accepted, generated organically.
Few brands inclusive of Zapaygo UK, Carlsberg, NEC Group UK, Monster Energy USA, V’s Fitness US/IND have already shown an hobby to run campaigns on the app.
SelfieChallenge most searches come thru organic search (55%) with maximum customers, observed by using Social (24%), Direct (17%) and Referral (3%).
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Major consumer presence in US and India. China & South Asian Countries, UK ought to bag right market share which are nonetheless untapped markets, Can be greater prominent in play shop that is extensively used by 43% clients in these areas.
The crew pursuits to attain over 2 hundred,000+ pics with over a hundred,000+ downloads and over 50,000 (30 second videos) with the release of latest video Znapin characteristic, by using the end of this 12 months.
The business enterprise plans to monetise with the advent of their SaaS model, in which manufacturers can create their personal campaigns for product placement and backed demanding situations (znaps) will come later. “In 2015, with the new releases coming in, we will amplify right into a never before visible platform for customers to have amusing whilst being gratified for it,“ said Yash.
Selfie Challenge became commenced in year 2013 by Yash Kotak, Nyha Shree and Kevin (left in 2014), later Ankur joined in as co founder /CTO and paintings has started at damage neck speed. At present, they may be running with a team of 10.
Editor’s Take
Could be a hero or will continue to be a 0, in quick. It’s one of those matters that may cross viral like Snapchat, Instagram or simply lay dormant. Still, a great concept continually repay well. And with buyers showing interest in the early stage, an awesome future can be expected for Znapin. So maintain taking Selfies, Chao !
