With the arrival of on-demand marketplaces, almost any errand may be run on the swipe of a hand. However the tailoring enterprise is still caught within the dingy city lanes, in which the masterji’s promises are massive but deliveries are always past due and a ways from our expectancies.
A Bangalore-based totally startup, Urban Tailor, desires to deal with this un-met need and further guarantee best fit and on-time shipping with convenient pick-up & delivery at the doorstep. The business enterprise, founded by way of Vasudevan Thrikkazhippurath, Lavanya Venkatraman and Ashish Singhal in March 2015, has lately raised its seed funding led by way of a set of angel investors (frequently ex-Myntra executives). The agency plans to deploy the price range raised for enhancing purchaser revel in & advertising.
CEO & Co-Founder of UrbanTailor, Vasudevan tells us, “Tailoring space in India is dominated through unprofessional nearby tailors and boutiques, these nearby service units are the only manner of residing for the tailors and with the dearth of budget, comes the restraints on body of workers expansion. Due to which the best way to amplify their commercial enterprise is by using booking multiple orders in line with day, this running style leads to behind schedule delivery and misfitting product. Considering this low quality of service, customers should transfer a couple of tailors before getting the desirable result and that’s in which we need to make a difference.”
The Idea
Urban Tailor is a professional tailoring service for ladies which comes at the clicking of a button. Its innovative process gives free pick-up of the fabric to be stitched in conjunction with a garment with the appropriate suit as measurement submit the customers putting the order through a simple-to-use online layout & customisation tool.
Vasudevan said, “We plan to commonly consciousness on the regular desires of center-aged ladies and secondarily also target the changes of readymade girls garb.”
Urban Tailor holds a contract with a professional tailoring unit of a capability to render 500 orders/day and very own delivery group of 10 humans. Company stitches the garment as in step with the supplied measurement garment and claims to deliver to the purchaser in 10 days. Currently, it offer 4 garment sorts: blouse, kurta, bottoms and salwar match. Basic stitching provider starts offevolved at INR 500 onwards
How It Works?
Customer chooses the product they would like to get stitched.
One can customize the new product in 3 approaches- ‘Copy your measurement garment’, ‘Upload your layout’ and ‘Create your very own layout’.
Then the order can be scheduled at user’s preferred date and time.
UrbanTailor’s transport group then picks up the unstitched/ misfitted garment and size garment from consumer’s address.
And gives you the stitched and dimension garment in 10 days.
Important Figures
Average Ticket Size: INR 620
Operational Cities: Bangalore
Ratio of Old v/s New Customers: forty% are recurring
Growth Rate: 20% according to week
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Team Size: 15 contributors
Challenges Faced
The primary project is in keeping the satisfactory of product. Urban Tailor’s crew, manually test the measurements as soon as the order is stitched so that the product is as in step with the requirements of the customers and is doesn’t misfits the clients. Company is currently working at pleasant standards of ninety eight% however plans to elevate it to ninety nine% in close to destiny.
Competition
According to Vasudevan, India’s tailoring industry is a $1.2 Bn market. In India, UrbanTailor competes with Bangalore-based totally TailorMan, which deal in tailoring of men’s garb with product classes like suits, jackets and blazers, shirts, pants, waistcoats and accessories like pocket squares. To order online, shoppers must post their measurement points and the product is stitched product is introduced on the purchaser’s doorstep. However, TailorMan does no longer have any pick out-up carrier.
Globally, the organisation competes with Singapore-primarily based upTailor, one among the largest player in tailoring industry however even upTailor targets only men’s clothing line. Also, the precise point approximately UrbanTailor is their guaranteed perfectly becoming garment after sewing along side transport time of 10 days.
The upward thrust of hyperlocal shipping version and on-call for service has visible a growth with gamers like LocalOye, Near.In, Taskbob, Findyahan, UrbanClap and Qyk.
The query is ‘now not’, whether or not On-Demand Economy will revolutionize the manner people transact or no longer; due to the fact it's miles already there. The question is – When will those services pass past tech-savvy, early adopters – to cater a bigger patron base of tech resilient people. Because, whilst that happens, On-Demand Economy is certain to bring a paradigm shift inside the manner our lifestyles functions.
