YouTube Icon wants to make your parties hardcore, the consequence of a drunken night in Bangkok wants to make your parties hardcore, the consequence of a drunken night in Bangkok

Who doesn’t like to sit back out with some drinks after a protracted tiresome week? Who doesn’t like a nice “hardcore” celebration on Saturday nights?

However plenty of us have constantly neglected out on those exquisite frat parties with some cool video games like beer pong you would possibly have visible in many movies. That’s wherein Eshack is available in.

EShack is India’s first on line store for ingesting add-ons! Eshack wants to convey the X aspect to your parties. Now you can throw a number of the craziest house and farmhouse events where you and your guests can now do more than communicate.

We were given in contact with the founders of Eshack, Arman Sood & Ashwajeet Singh, who're each third Year Law college students at University in Jindal, Sonipat. Lets see what the duo had to say about this novel concept.

1. When and the way did you guys give you the idea? Eshack emblem

We (Arman Sood and my associate Ashwajeet Singh) came up with the concept in our 2d Year of Law School. We had long gone to Bangkok for my father’s 50th Birthday. We had been drinking from beer bongs and the usage of a lager pong desk and partying hardcore. Its then that it hit us that hardcore house parties and parties were not taking place in India due to loss of revolutionary birthday celebration add-ons and merchandise. We were given lower back to India, skipped our internships and placed the start up in area.


2. Did you constantly need to be an entrepreneur or became this just unintended?

I bet each of us had the entrepreneur in us continually. I bet it came out whilst we started out our brainstorming classes. Ashwajeet had a whole lot of enterprise acumen and continually desired to paintings for himself, I on the other hand work nicely once I set my thoughts to some thing. When we began coming up with thoughts and studying a whole new world opened up for us.

3. How did you go about bringing the idea to lifestyles? Tell us greater approximately the adventure to date. 

We skipped our summer time internships, which on the time turned into a first rate enough chance. We were given our seed funding from our dad and mom consequently that turned into our first sales pitch. We didn’t just ask we convinced and made them agree with in our idea. Company registration, emblem and trademark and all other criminal formalities have been clean on account that we had been within the prison field ourselves. The business facet took a bit longer to understand. We imported all the goods beneath our personal logo name hence we learnt a truthful bit about import/export/custom and international negotiation. We out sourced our net development to a freelance web developer and transport thru Fedex. Soon the whole lot fell into location. We have just launched a today's website and delivered an remarkable series of Beer and Drinking T-Shirts.

Eshack Founders

4. How has the response been so far?Any thrilling or massive orders you’d want to proportion?

The response has been remarkable. Initially we centered simplest the end patron however we realized that there was a extra market to explore with recognize to event managers, corporates and bars. Our merchandise are basically bar and drinking accessories and now even Beer and Drinking T-Shirts and shortly we will be expanding to other verticals as properly. Two sudden things passed off, one we acquired a truthful proportion of orders from towns like Raipur, Patiala, Rohtak, Panipat and some bulk deals from Ahmedabad that's supposedly a dry kingdom.

Our largest order has come from PepsiCo for the release of a brand new juice logo. Other than that FashionandYou, DesignDeal and Baggittoday have contacted us to retail our merchandise via them and that has been superb as well.

5. How has the adventure been to date? What challenges have you confronted?

The adventure has been a very eventful one. We have research lots about the e-trade industry in India, social and digital media advertising and marketing in addition to the nuances of walking an entire set up through ourselves at such a young age. We are now entering the 4th Year of Law School and it is going to get more difficult and tougher to stability our studies, lives as well as a complete-fledged start up.

6. How have you ever controlled to stability your studies at the side of is assignment? Any recommendation for younger marketers such as you men?

It has been extraordinarily tough to balance law school studies especially with the begin up however our professors and pals have been extraordinarily kind and beneficial. We divide all the paintings evenly whether it's far research or enterprise and our specific about schedules and time control. The handiest recommendation we've for younger entrepreneurs is they shouldn’t be afraid to make the leap and it is always profitable to start whilst you are in college so you can make your mistakes and analyze from them.

7. What are you future/enlargement plans? Do you plan to raise any funding? 

We have loads of plans for the future, with one of these incredible response up to now, we plan to enlarge to each single metropolis in India (Presently 12 towns) and may even be going international. We are looking for external funding and are in full hope that out concept clicks with investors who need to take this to a whole new degree.


We are looking to soon increase our variety of merchandise and also enter into products and occasions. We want to start our own line of beer/alcohol and party merchandise and then pass to Beer Pong competitions in India as we feel there is a big populace who would be inquisitive about it. We are consequently on the look out to tie up with a Beer Brand who can work with us to make it a big success.

Eshack website

Based out of  Jalandhar, this on line shop is speedy becoming popular among each university and running class human beings, whose urge for food could not be completely satiated through the limited alternatives of bottles, mugs and pitchers that have been available for residence and farmhouse parties, till date.

The store simply got a remodeled new look these days, going with a minimalistic sense. So a ways their series consists of a few certainly cool accessories like Beer Bongs, Beer Pong desk, dispensers and some super tees. They plan on increasing the gathering with extra a laugh merchandise quickly.

We want the duo and their idea the nice of luck. Hopefully we’d be invited to some of those hardcore parties they plan to throw within the destiny ????

Author Biography.

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