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Edtech App AugLi Banks On Critical Thinking Superpowers To Take Indian Kids Beyond Books

Edtech App AugLi Banks On Critical Thinking Superpowers To Take Indian Kids Beyond Books

AugLi objectives to teach 21st-century abilties to students between the ages of 10-17 years via gamification and consciousness on real-world situations

With ‘Superpowers’ assigned to children for completing duties, AugLi is looking to build a sense of achievement past books and checks

Launched in March 2020, founder Anjali Tiwary claims 20% of its user base are already paid customers

We are dwelling in a fast-changing international. One week, we are speaking approximately Jeff Bezos’s Indian excursion and the subsequent week global travel is banned around the sector. Even before the coronavirus pandemic in February this yr, technological improvements and disruptive business models have ensured that the employment landscape is modified every 5-10 years. 

And so, comes the question of the way we put together kids for the jobs, roles and issues of day after today that don’t even exist nowadays. Educators and body of workers professionals claim that students want to gain knowledge of in twenty first-century skills to preserve within the cutting-edge facts age. These skills are divided below three vast classes such as mastering talents (critical thinking, creativity, collaboration, communication), literacy competencies (data literacy, media literacy, technology literacy), and life abilties (flexibility, management, initiative, productivity, social competencies).

Even even though this is a well-publicised concept, the Indian education gadget keeps to depend on rote mastering and other age-antique metrics of ability assessment. There are truely some instances of workshops or summer camps that target nurturing 21st-century skills in students, however at big, there may be no dependent effort toward building these competencies. That’s precisely what Anjali Tiwary and Kamal Kashyap are trying to clear up with their new edtech startup AugLi. 


Tiwary realised this hole within the Indian education device whilst she changed into working with company giant Genpact. In her expert function, she turned into growing a virtual deal room to educate specialists in out-of-the-container thinking abilties. On the alternative hand, at home, she would shush down his son’s chronic queries about whether gravity is actual. 

She introduced that AugLi surely started from her own personal dissatisfaction of now not permitting children to without a doubt build abilties which can be wished for their destiny readiness. “My son would say, ‘Mummy I even have figured that gravity does now not exist’. And I could say you have got a physics paper day after today, so can you please memorise the definition and now not speak it,” stated Tiwary.

Also Read: The Future Of India’s $2 Bn Edtech Opportunity Report 2020

Gurugram-primarily based AugLi solves this via gamifying the studying experience for students, with help of quizzes and leaderboards. Each ability on the app has been bundled beneath a superpower inclusive of News Surfer, Active Reading, Captain Precise, Magneto, and Debate Ninja among others. These superpowers can be gained via children after finishing diverse battles. 

For every conflict that the kid completes, they earn positive factors or ‘gold bolts’ that also decide their role on the actual-time leaderboard. Some of the battles listed at the platform consist of phrase magnet (exams the child’s know-how of crucial phrases and their meanings), GK trivia, and fake stuff (youngsters have to submit screenshots of fake information that they see online to earn factors). 

Overall, the habit-formation element of the app is said to be running well for AugLi’s students. “Children tend to return again to the app to do some task to earn X quantity of gold factors and then pass lower back,” delivered Tiwary. Further, the average period of a consumer session is around 12 minutes and the 30-day retention price is a wholesome 15%. 

Most edtech platforms in India generally tend to lean towards English studying or the ‘Indo-Anglian’ audience Blume Ventures’ Sajith Pai defined Indo-Anglians as “a quite city lot, focused inside the pinnacle 7 big towns of India (Mumbai, Delhi, Bangalore, Chennai, Pune, Hyderabad and Kolkata) with a smattering throughout the smaller towns inside the hills and in Goa.”

But the adoption developments for AugLi have shown equal hobby for important wondering abilities from each Tier 1 and Tier 2 cities. “When I communicate to a mom in Indore, she has similar expectancies from her child’s education as a person from Delhi,” stated the cofounder. 

Also Read:- Y Combinator-Backed Mesh Looks To Blend Social Media Analytics With Employee Management

Since the app’s launch in March 2020, 30% of schools the use of the app are from Tier 1 cities even as 70% got here from Tier 2. Schools that use AugLi generally tend to take it for grade five to grade 10. Further, being a B2C product, most effective 40% of users at the app come thru school companions and the majority 60% are direct parents becoming a member of based totally on referrals or invites from different users. Interestingly, the hobby within the app from faculties has grown with the aid of 50%, as faculties desperately sense the want to offer value-addition to their college students on pinnacle of online lessons. AugLi’s monetisation plan consists of an annual subscription plan of INR 3650. However, the premium modules with a purpose to have International Partners may be better priced, brought Tiwary. Out of the present day user base, 20% of AugLi’s customers are paying customers. 

According to a World Economic Forum file, the maximum sought-after occupations or abilities in nowadays’s world did no longer even exist 10 or 5 years in the past, and this charge of alternate is expected to accelerate in the coming years. Further, Scott McLeod and Karl Fisch additionally anticipated of their viral video collection “Shift Happens” that sixty five% of faculty youngsters will in the end end up operating in job roles that don’t even exist today. 

Given this, there may be a want for kids so as to practice their learnings to actual-world situations, and apprehend their world and wander in it. Because innovation and curiosity are more valuable in the real world than bookish smarts. “In India, we are passionate about academics however it doesn’t help children to get ready for the future. When technical understanding is getting updated each 3 years then why are we fixated on kids memorising stuff?” said Tiwary.

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