No doubt Chai is ubiquitous in India and is taken into consideration as the precise drink for India’s hot weather, that's being served on each road corner or even in crowded teach stations always of the day or night time. But if we talk of organised cafes and consumption of liquids outdoor of home, in India, there are over 2,000+ coffee retailers while there aren't even one hundred committed cafes for chai.
People want to have their cup of chai at one-of-a-kind instances of the day and now not constantly does one have the luxury of home. “This became the principle idea for Chaayos – having a place where you may get a sparkling, hygienic cup of chai made for your liking with a pleasant atmosphere and cozy putting,” stated Nitin Saluja.
If you definitely love to have chai, Chaayos is an area you shouldn’t miss to go to. Developed with a USP of customisation – Chaayos “Experiments With Chai”, Chaayos serve over 25 forms of tea, starting from Indian teas like Pahadi chai and Irani chai to global teas like camomile and Moroccan mint tea. “We help our customers discover their “meri waali chai,” delivered Nitin.
The first Chaayos outlet was released in November 2012 in DLF Cyber City, Gurgaon, and currently Chaayos have 5 retailers – 3 in Gurgaon and a couple of in Noida. Its serving over 500 extraordinary customers every day at a unmarried outlet.
A common order at Chaayos is “adrak, elaichi, cinnamon chai with forty five ml of milk and 1/2 sugar”. Its desi chai alone can be customized in extra than 4,000 ways. The entry fee object is the desi chai, starts at Rs.38 and the most luxurious, one is Honey Ginger Lemon is priced at Rs.Eighty five.
Chaayos competes with wide variety of entities and stores as their opposition for unique elements of its business, consisting of for fee aware chai customers, the roadside thela and homemade chai, from an ambience point of view, Café Coffee Day, Starbucks and Dunkin donuts are its opposition. And for the freshly grilled sandwiches and aspects that it serves, QSR chains like Subway and McDonald’s are opposition for it.
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The startup is advertising about the services with a mixture of on line and offline initiatives. For online, it's far heavily using social media and electronic mail advertising to hold in touch with the clients and tell them about the promotional activities and new additions. Its offline is essentially “Below the Line” and is focused at captive audiences inside the location around the shops. Chaayos additionally has a committed loyalty program jogging throughout all shops wherein it praise its most unswerving customers
For a startup, building and developing isn't always that clean, for Chaayos too there are few demanding situations in the front consisting of human resource control – from hiring to retention, training and standardization. To cope with this Chaayos has delivered contributors from QSR enterprise in its center crew.
Going forward the business enterprise plans to increase speedy across Delhi NCR and other metro towns. For this year, Chaayos is concentrated on eight-10 outlets on this year in Delhi NCR and then it will pass to different geographies.
Chaayos is a brain-infant of IITians Nitin Saluja and Raghav Verma. Nitin had earlier co-founded robotics education business enterprise (Think Labs) at IITB, that's these days valued over $10 MM, whereas Raghav had co-based an internet schooling organisation referred to as Prepsquare, earlier launching Chaayos.