Dabbling in the marketing game: My experience with Gaana.com




Dabbling in the marketing game: My experience with Gaana.com

Marketing is a difficult task. It entails developing a concrete image inside the minds of your patron base, an picture so strong that it makes them “loyal.” Some businesses spend fortunes advertising and marketing their services or products, others spend highbrow capital and result in value-efficient, “innovative” advertising plans.

I simply forgot to say the 1/3 kind, in which -due to reasons aplenty- the company doesn’t realize a small “mistakes” that could become an unexpected master stroke, an similarly disastrous marketing campaign or maybe not anything at all. My curiosity became once instrumental in making Gaana.Com realizing a foolish mistake, which they had left lingering on their internet site!

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A few months lower back, I got here throughout Gaana.Com. I did my a part of research to find about their founders, buyers and whether or not it changed into incubated somewhere -in which turned into it heading. But maximum of all, one question startled me to my middle, there appeared no logical clarification to it. I puzzled: Why became such a nice idea of an Indian song streaming web page remains in alpha stage as their website seemed to indicate? I turned into curious to know if Gaana.Com had some other plans. I suggest, observe Spotify or Pandora, they're large and they circulation tune. That’s their product so that’s what all of them do. Gaana was doing all that already however still maintained an alpha kingdom.

There had been two logical inconsistencies here:

A product can not be open to clients(part open/invitation) and be in alpha. It’s against the very definition of Alpha level!

Gaana.Com changed into, genuinely no longer in its Alpha degree. Moreover they didn’t even appear to be in Beta! But being in Beta as a minimum made feel (development degree clever).

I had to do something positive about it, but become uncertain of what had to be carried out. I headed out to the region in which all of the geeks, CEOs, CFO…CXOs and all the startups, entrepreneurs are lively, yes Quora.Com, the “intellectual social networking” as some may call it. I was amazed to locate there were no topics indexed inside the name of Gaana.Com, human beings were no longer speakme approximately it- bizarre! So I made the Topic and posted this question – “Why Gaana.Com remains in Alpha ?” The first respond that I got become from a Satyan Gajwani, who became the CEO of Times Internet Ltd. Back then it rarely intrigued me why a person from Times Internet Company was interested by this employer, I considered him to simply be curious; same as I become, natural wasn’t it?

He in his put up observed too that it become now not right on Gaana.Com’s part to call itself Alpha! I seconded him within the following put up, and there had been different folks that all agreed to it. Then to my utter wonder at some point Satyan up to date his publish and wrote this:

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Update: based totally on the comments on this forum, it’s been up to date to beta ????

I become surprised ! May be I was a fool no longer to see it, however Satyan then pointed it out in a personal message to me that Gaana.Com is owned by way of Times Internet Limited organization. That’s why Satyan turned into interested to answer on this submit inside the first region! It all made feel! Perfect marketing feel!

Gaana.Com has modified its logo’s sign to Beta in view that then. They technically have every right to name themselves beta and no person make a laugh of it. They are doing pretty top. I love their series of songs and the fee at which they convey in new releases inclusive of the global ones. I see a first-class tuned product in Gaana.Com already, however they still maintain beta. That simplest implies Gaana is onto something else. They must be chasing a exceptional product concept, building some thing “hatke” and believe me it will revolutionise the Indian on line song space.

Though there are still many questions that stay unanswered just like the loss of advertising and marketing & promotion, on line and offline. Such a product may be the answer to piracy. Also any other query is set it’s future; Will Gaana.Com launch any mobile apps and likely a computing device app like that of Spotify? This could be perfect for the Indian market.



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