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Can This Startup Become India’s Edtech Super App?

Can This Startup Become India’s Edtech Super App?

Ken42 is a predicted as a modular platform with a number of SaaS applications and gear for quit-to-cease studying and institution management

Founder Ganesh Raju claims the technique makes Ken42 more low-priced and versatile for faculties, colleges and universities

With a subscription-based model for academic institutions, it claims to be serving over 20K college students at three schools and  colleges

As schools and colleges are compelled to go digital amid the pandemic and the lockdown, technology has come to be an essential for students and educators. While edtech structures have tried to simplify the adoption journey to a super volume, the gaps within the on-line studying area such as the virtual divide, education instructors, and adapting present curriculums for on line gaining knowledge of environments may show an excessive amount of for lots colleges. 

Plus, there are multiple gear solving those portions of the larger schooling puzzle. And colleges not only have to pay for each one at a time, however their facts streams are often not interoperable and those programs don’t talk to each different to make things clean. This ultimately limits the kind of insights students and academia get and can hamper the efficacy of on line studying.

Ken42 has been built to fill this exact gap and convey numerous offerings beneath one dashboard to streamline records. Founder Ganesh Raju informed CFT the platform changed into constructed to satisfy the demand of tutorial institutes through a complete suite to manipulate their cease-to-give up needs. Ken42’s contact points start on the scholar acquisition and keep on to the admission method, scheduling of instructions, faculty roster management, gaining knowledge of materials for shared mastering, process placements or even alumni management.   

In truth, Ken42 combines special startups from the InnovationQore Turbostart accelerator programme, which is likewise led via Raju. The organisation does not intend to construct each function and capability on its platform as a substitute it is estimated to be a modular marketplace-like platform or a set of SaaS programs that makes greater economic and technological feel for academic establishments. 

“The imaginative and prescient is to be a gatekeeper to educational institutes, within the feel that any new offering that comes to the market will need to always go through Ken42. And depending on anything improvisation that takes place on this subject, we can also upload or get rid of functions from the platform,” the founder introduced.


Ken42 is calling to distinguish itself within the crowded edtech marketplace through the fact that it's miles form of a splendid app for every stakeholder inclusive of pupil, college, proprietors, administrators and the dad and mom to preserve track of the concerned strategies at the organization. 

For instance, a college administrator with more than one facilities or buildings under their wing can maintain a tab on all new admissions, the entire prices accumulated and other info. Similarly, educators can test the wide variety of college students that have signed up for their classes, weekly or monthly lecture schedules, and reveal progress. Teachers also can percentage path-related content and personalized assignments with students. 

Given the modular method, institutes can select and choose the features or abilities as according to their desires or budget. And it's going to also enable them to feature on new features as and once they need. The range of abilities consist of advertising tools, admissions control structures, college management systems, learning management systems, placement equipment, internship tracking and even ecommerce gear.

The Six Services That Form Ken42

Ken42’s entire outreach programme is constructed on HEDA (Higher Education Development Architecture), which is offered by using its era associate Salesforce. Further, the agency’s ecommerce bookstore is furnished with the aid of a startup referred to as D-bookstore. InnovationQore Turbostart had to start with invested approximately 20% inside the organization and Ken42 later received 60% stake in the entity, to keep 80% of D-book shop. 

D-bookshop is a content material management employer that hosts all digital content for faculties and additionally allows professors to upload customised content for consumption by means of any scholar having access to the platform. 

“Suppose a selected professor is very good in a particular subject and college students from different faculties need to get right of entry to their teaching notes. Well, they can buy that unique material or ebook on this platform,” said Raju. D-book place is already operating with 85 engineering colleges in Karnataka by myself and Ken42 claims to be in talks with reputed global publishers to carry their content material onboard. 

Then comes the position automation software program built with the aid of Placements365. This startup makes use of an AI set of rules to ease the recruitment system for each students and placement managers. It has features which includes algorithm-primarily based profile matching, résumé generator, placement-associated assets. 

Next is QuizNext which helps college students to analyze math and science standards in an thrilling and attractive way. Comparing it to BYJU’S, Raju said that whilst BYJU’S is extra approximately information consumption, QuizNext lets in college students to exercise what they’ve found out through Ken42. It’s greater of a revision product and allows college students seize-up to what they've learnt.  

The 5th startup incorporated into Ken42 is NuLurn, which is targeted on commerce students. It facilitates them to put together for front assessments and exams for chartered accountant (CA), corporation secretary (CS), licensed public accountant (CPA) and different positions. 

And sooner or later, there’s an undisclosed entity that is an exam prep and tracking platform, which Ken42 is in the system of signing up and hence can't call. Raju noted that on-line proctored exams have turn out to be a very important device in the lockdown and inside the future with the Covid-19 pandemic making large-scale checks unfeasible in many cities. So Ken42 felt it’s a must-have for most instructional institutions. 

20K Students Onboarded  

In addition to those six fundamental services, Ken42 also offers optional functions consisting of financing help for students, which parents can avail by way of filling in a loan request. It has additionally integrated other features wherein college students will pay as in step with their abilties. This consists of certification and skilling guides from numerous MOOC systems. Students can get entry to such publications relying on their interests and they are claimed to be offered at a barely decrease fee as compared to at once shopping for from the platform.

These over-the-pinnacle offerings also act as a 2d revenue circulate for Ken42. The number one source of revenue, but, stays the subscription charge paid through universities to combine the platform. Ken42 expenses universities per scholar basis for each 12 months relying on which skills and functions are selected by using them.

Ken42 Combines Six Startups In A Bid To Become India’s Edtech Super App

Since its inception in October 2019, Ken42 has added 5 educational institutes on board, which incorporates 3 colleges and two colleges, for a complete of 20K college students. By September 2020, Raju tasks 15 schooling institutional partners and at the least 1 Lakh college students, with a target of five Lakh by way of March 2021. 


The organisation recently appointed Sasi Kumar Sundararajan as an guide inside the corporation. In his profession of 23 years, Sundararajan has worked with PwC, Deloitte and EY as practice leader running in growth, investments, technology and potential building in India, South Asia and the Middle East. He is predicted to play a key position in supporting Ken42 attain more partners and establishments.

For the approaching academic year, most of the establishments apart from the reputed ones will ought to address strain on their coins flows and there are already protests from college students over having to spend for edtech products and services and pay the equal charges. But Raju believes that a platform like Ken42 will become a need to for most establishments to manage their operations digitally and survive, which need to be the primary attention.

Before Covid-19, maximum colleges could have visited colleges to solicit college students, organised offline activities, college students might have walked into the university to file packages —-  however now all of this has to head digitally. So a whole lot of the universities are facing issues and that they have to put money into era to stay afloat. 

“While there's stress on cash flows, they don’t have desire but to use technology. So it’s no longer just a discretionary spend for them. They should spend.”

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