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Can Fitpass Change Our Outlook Towards Fitness?

Can Fitpass Change Our Outlook Towards Fitness?

We love our couches and meals an awful lot greater than anything else. But the startup surroundings is turning things topsy-turvy and now there’s even a brand new enterprise phase known as suit-tech. These new crop of startups are playing an critical position in changing our attitude closer to fitness. And it goes with out pronouncing that they've determined enough achievement. One such startup is Fitpass.

Many people be a part of health centres with quite a few enthusiasm, possibly imagining the high-quality final results. Now remember the following situation:

Your tense paintings schedule is restricting you from hitting the neighbourhood gymnasium on workdays. So, to avoid lacking exercises, you sign on for a 2nd gym that is near your office. But, you come to be now not liking it, and begin skipping classes. By this time, you have lost quite a few cash, attempt, time and most significantly anything enthusiasm you had left in you. Eventually, you just surrender.

Akshay Verma, a Delhi-primarily based entrepreneur and fitness fanatic, desired to clear up this very dilemma. Keeping this in mind, in June 2015, he joined his sister Arushi to begin Fitpass – a startup that says to be your gateway, or instead pass, to workout everywhere, every time throughout 1000+ gyms and health studios in Delhi NCR. Priced at INR 999 in keeping with month, the startup gives its users the power to workout when they need, how they want, and in which they want.

The organisation is being fostered as a full-stack controlled marketplace, providing appreciable selections and accessibility to consumers, whilst allowing carrier companies to earn more by way of standardising the fitness market in India. Fitpass also strives to standardise the fine of offerings available in India to enhance client delight tiers on this realm, generating greater demand. Akshay says, “Fitness recognition is rapidly growing. Today, ‘gyms’ is a extra searched word on Google than ‘Bollywood’. India wants to get match however there is a lot of friction that prevents us – fee, convenience, fixed schedules, long time contracts and absence of standardisation of offerings. Fitpass is the usage of technology to eliminate the prevailing marketplace inefficiencies and make health first rate handy to the Indian patron.”

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The company has a sturdy group of 20 that is attempting to revolutionise the health industry.

Akshay, a St. Stephen’s College and Columbia University alumnus, used to work as an investment banker. In 2012, Akshay founded Skillhippo – a platform for users to assist them make informed selections on trainers. That brought about the establishment of Fitpass. While, Arushi, a University of London graduate, labored as a World Bank consultant before the startup malicious program bit her.

How it Works

The app is available on internet, Android and iOS. Once you download it and create an account, you want to get a monthly or quarterly subscription. With the Fitpass membership, you'll be able to reserve a consultation at any of the one thousand+ accomplice gyms/health studios. One can look for a centre by means of its name or address, or even on the idea of exercising kind, distance from one’s vicinity, time and period of 1’s exercise, and centre amenities (like availability of AC, parking facility, and so forth.). On reserving a exercise, customers will acquire a completely unique reservation code (URC) through SMS and e mail. Produce that, in conjunction with your image ID and Fitpass membership ID, on reaching the studio, and you're true to move.

There is no restrict on the wide variety of times you visit a health club/fitness studio. The agency claims that there are more than 100,000 exercises to choose from; the choices may be as varied as Pilates, Zumba, yoga, spinning, pass match, circuit training, boot camp, Krav Maga, kickboxing and aerobics.

Problems Tackled

Most decent fitness centres in Delhi NCR rate INR 1500 or extra as a monthly charge. So, first of all, a person will save money on joining Fitpass.

Often humans get bored with a centre or a particular pastime, or are honestly not able to visit a centre regularly. But allotting more money for any other fitness centre or interest isn’t an choice. But with a Fitpass, you'll visit any of the a thousand+ member centres at your convenience.

As Fitpass scale up its commercial enterprise on a country wide degree, humans at the move shall also be able to take advantage of a membership. So, if you are constantly touring between cities because of work, you can store loads of cash even as staying match.

You can attempt out distinctive fitness activities without paying any extra money, be it aerobic, Zumba, kickboxing, and many others.


Startups like Classhop, Classverse, Passport Asia, Fitrr and Fitmein (subsidized through GHV Accelerator) are working in the identical space as Fitpass. Apart from these, there are fitness aggregators and health discovery systems like Gympik and Fitternity, which might be doing pretty nicely. Gympik, which has around 6,000 trainers and 10,000 fitness centres throughout 20 towns, has currently raised a Pre-Series A investment from RoundGlass Partners. Akshay says, “The difference among Fitpass and Gympik is just like the one between Swiggy and Zomato.” As we recognize, the traces have merged because the release of Zomato’s meals shipping carrier final yr. Then again, the in shape-tech segment is still a blue ocean, with loads ultimate to be performed.

Pricing, Monetisation and Funding

The month-to-month subscription price at Fitpass is INR 999 and the quarterly rate is INR 2499. Besides this club scheme, Fitpass also gives six proprietary merchandise, aptly named after the most commonplace fitness dreams – Six Pack Abs, Sexy Calves, Dolay Sholay, 36-24-36, Pecs of Steel and Bikini Bod. With every of those merchandise, customers get a curated healthy dietweight-reduction plan and exercising manual to similarly help them reap their fitness dreams.

Earlier this month, the startup entered into an distinctive partnership with Snapdeal to promote its proprietary products.

The app has over 5000 downloads on the two structures (iOS and Android), and as in line with the website, the platform has drawn extra than 15000 fitness enthusiasts.  “We have a month-on-month increase of greater than one hundred%,” says Akshay.

The employer is presently bootstrapped and they could improve a few seed funding within the close to future.

Traction and Expansion

Fitpass has tied up with Gold’s Gym, Elemention, Crush Fitness, Delhi Dance Academy, Bharat Yoga Sansthan, and Her Fitness, amongst others. With over 1000 health centres under its belt, Fitpass is working across the whole duration and breadth of Delhi NCR.

Akshay observes, “Disposable earnings has grown two hundred% during the last five years. This growth is extra in urban regions in which lifestyle illnesses and fitness attention are hastily at the upward push. And going on the premise of range of health centres, Delhi NCR represents the most important market opportunity (with 15.9%). So, we have a huge scope to show matters around.”

Also Read:- These 5 startups are bootstrapped yet profitable, without having to seek venture capital

The business enterprise’s next section of expansion will span cities like Bangalore, Pune, Mumbai, Hyderabad and Chandigarh.

Editor’s Note

The health industry in India continues to be an unorganised region. Fitpass, and the likes, are intending to standardise the services through bringing down the data asymmetry and skewed pricing policies. Alongside, they're making health reachable by way of making it not pricey, convenient and amusing. At the equal time, they are additionally supporting the health centres in optimising their space and cost in addition to generate extra sales. Overall, it’s a win-win state of affairs for all of the concerned events.

Taking out planned time for fitness and recreations isn’t much of a desire for the urban populace. Moreover, with the reducing range of playgrounds and outdoor centers, health centres are sure to play a extra critical function in shaping the kingdom’s health index. So, startups like Fitpass could come to the forefront right here.

But it also affords a paradoxical trouble – our annoying paintings-life time table would possibly deter us from staying on course for too lengthy. And despite the fact that, there’s a growing health cognizance among the teenagers, it’s also real that a mass training initiative regarding fitness and fitness is lengthy forthcoming. So, obtaining new customers and keeping them may be two cardinal boundaries. Good component is entrepreneurs like Arushi and Akshay are thinking about this barrier to conversion more as an practicable task than a drawback.

Author Biography.

Editorial Team
Editorial Team

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