Can you think of any successful brand of your niche that doesn’t have an online presence? It’s not 2010 any more businesses need more than just a website and newspaper advertising. In fact, the digital landscape is evolving so quickly that it’s hard to keep up. So here are some crucial digital marketing trends to amplify your business:
1.Choose the Right Social Media Platform
No doubt the use of various social media platforms has spiked up in 2020 like never before. The relationship between social media and business is not a mystery. But Entrepreneurs need to choose the right social media platform relevant to their business model example or business niche.
In Facebook, due to the lack of creative and interactive content, younger generations prefer Instagram, Tik-Tok, Reddit, or Snapchat over Facebook. Also, people have certainly not forgotten the data breach scandal of 2018.
Nevertheless, Facebook is one of the oldest organizations to be involved in online marketing. Entrepreneurs should research the customer’s need or age group, and if the product/service is not just for the younger generation owners should look for the possibility of targeting them via Facebook Ad or by posting regularly on Facebook.
2.Content Marketing is the Kingpin!
Content marketing is evolving for the last 5 years. According to the Hubspot 2020 report, 70 percent of marketers are actively investing in content marketing.
Creating optimized content will earn organic visibility, a good ranking, and ultimately drive traffic to your website. The definition of an optimized content strategy is not just by the high-quality content but also it should involve a touch of personalization.
With personalization, content should also have attractive images or videos if necessary. Content marketing is just not about placing a back-link, your content should help the reader to find the solution they looking for.
A foremost factor influencing good quality content is that it should be unique. Also, add accurate outbound links as it gives in-depth information that is closely aligned with user intent.
3.Email Marketing is EverGreen
Email Marketing has always been dominating online marketing. But email marketing is not the same as it was 4-5 years back.
Entrepreneurs need to maintain a proper list of email IDs based on customer segmentation. Sending the same email template to every potential customer will not result in a conversion.
Emails are also a good method of retargeting your customers. Imagine a user is browsing your product but leaves without conversion. A marketer could always follow up with a promotional price or discounts in the form of a personalized email.
4.Never Underestimate Local SEO
Local SEO could be more advantageous than the main SEO, especially for small businesses. Potential customers searching for the query with their geographical location have better intent to purchase the product.
The first step to get started is by registering to “Google My Business”. By doing so people will easily able to find your business address and contact details on google.
Also using social media hashtags specifically based on a particular region will generate exposure and lead to pertinent customer engagement.
5.Cope Up With Latest Organic Searching Methods
Organic searching is no more the same as with the evolution of technology, we address a change in searching methods.
The use of voice assistants like Siri, Alexa, and Cortana is assisting voice search to grow. Remember people don’t speak as they type. Therefore your business needs to optimize the long-tail keywords according to the voice command.
Sightly less popular searching method which is slowly gaining traction now in the market is an Image search method. Google images and Google Lens are the most common example. User uploads or clicks an image to conduct a search and gets the relevant result accordingly.
If you own an e-commerce brand coping up with these organic searching methods is a compulsion.
6.Worth to Spend Penny on Display Advertisements
It won’t be wrong to say that display advertising is one of the most expensive digital marketing strategies. One may question that everyone hates to see the Ads pop up on the screen, so is it worth of invest in display ads?
Marketers and advertisers nowadays are using modern ways to implement display ads that involve the application of AI also known as a programmatic advertisement.
The recent pandemic has caused uncertainty to many businesses. But eventually, things are going back to normal. Even so, the market place has not compromised even a bit in terms of competition. Therefore your business needs to find a way for gaining ground over competitors.
We may conclude that choosing the right social media platform, leveraging content marketing, trusting email marketing, implementing local SEO, coping up with the latest searching methods, and investing in display advertisements will ensure your business to succeed in 2020-21.