In the age of online streaming, we all love Netflix and watching all the series and movies that the service has to offer. There are several aspects and factors that make Netflix one of the most amazing services online. One of them is the option of personalization in which through a single account, multiple persons can watch their favorite program personalized according to their preferences. And the feed for a person is directly personalized for him, not for his shared account holders.
This is exactly what businesses require in terms of website experience for their customers or visitor's that they want to turn them into future leads. So, what can be termed as personalization in terms of web design and layout? In simple terms, it is customized work experience for anyone browsing through a website, but it is not exactly customization that we use to see on many websites like news and entertainment, just like the example of Netflix.
So, why personalization can be helpful for businesses and how they can implement it on their online portals is what we will be discussing now.
Difference between Customization and Personalization
In customization, a user is given an option to change according to what he likes the best. When we talk about personalization, it is more concerned with what users like to see in a website according to their differences with time. Several times like data, design, marketing, and product work on this aspect to offer a visitor a personalized experience.
Role of Designers
The role of a designer is of immense importance as he is the one who we need to craft a website that not only looks dazzling but is personalized according to the user’s preference. It also helps businesses in making the visitors of their website look towards seamless experience without bothering too much for giving information. This may include filling out long forms, which can be irritating for most of the visitors.
So, how exactly designers can offer visitors to a website an experience that they can't forget and come back for more. It doesn't matter if you live and work in Dubai or any other place; everything that will be discussed now is universal in nature. Go through this blog as I discuss three such factors that are vital to the success of a website in this concern.
1. Make the Sign-up Process Super Smooth
Let's start with the form which I just mentioned and how a smooth process in this concern can make a user think that they have landed on the right page. The UI/UX aspect of a website would be complete if the user has to fill out lengthy forms, and it is not much I can do about it. If the website does not offer him clues about how to fill out of form quickly and easily, surely, he will leave the website for good.
The designer has to work in conjunction with the database so that any information that a visitor provides in the sign-up process is stored and later on used so that the user doesn't have to fill it in each time. Just the first name and email address will remain the same. So, a visitor will find this process very easy and according to his requirement as any information he put in will be stored and auto-filled in the subsequent sections of the sign-up process.
2. Personalized Recommendations and Integrate Content
Just like the information used in filling out the form, more personalized recommendations can be used in the form of good CTAs to match a user’s preference. Mind you; this is not an easy task at all as the designer may get the data from the database, crafting design elements to match that data and offer a personalized recommendation to each. Every user can be a tough ask. And only experienced designers are able to do that.
In a similar manner, the user can be given recommendations about the type of content he may like to read. You may be wondering what is the role of the designer here as these are all related to content and database management. Partly yes, as I have mentioned above, the use of design elements is totally the job of an experienced designer who can churn out design after design to match the preferences of the users.
3. Special Treatment for Frequent Visitors/Customers
When we regularly visit our website, based on the cookies and what we regularly see on that website, there are many things that can be recommended to us, just what has been discussed in the previous section. One step ahead, and now the visitors or regular customers are given special treatment so that they can continue using the website and come back more frequently.
Integrating high-value customers and their experience so that they are extremely satisfied with what they get is also one of the many factors on which a designer must focus on. Businesses need to choose a web development agency in Dubai that has the best reputation in offering solutions to customers that are according to their requirements.
The world isn't going to be the same again when we come out from the current economic and financial turmoil in the wake of a deadly virus that has involved our world completely. There are chances that there would be meaning aspects that the designers need to think of so that businesses can get the attention of their website visitors and current customers.
The role of the designer has been aptly described in this blog. But there are many more aspects that will be important in the future. As online businesses will be rampant in the days to come, there will be more focus on the expertise of the designer, regardless of the geographical location of the company or the visitor.
If you want to know more about any of the aspects mentioned here, or things that you can add something valuable to this blog, you are more than welcome. For any type of feedback, please use the comments section below.