3 Reasons Why B2C Enterprises Should Use Single Sign-on Authentication




3 Reasons Why B2C Enterprises Should Use Single Sign-on Authentication

Single sign-on authentication, or SSO, is becoming more commonplace as the digital revolution continues to evolve. With numerous benefits for customers and companies alike, SSO helps streamline user experience, aid movement between applications and services, and secure the transfer of pertinent information about customers between organizations.

  • Web SSO means that your customers have only one set of login details for all of your services and can switch seamlessly between applications. Mobile SSO allows your customers to switch seamlessly between mobile applications if you have more than one. SSO also allows user access to multiple applications without the need for separate login accounts.
  • Federated SSO uses a range of industry-standard protocols including SAML, JWT, OAuth, OpenID Connect, and more to allow the same seamless experience between service applications from a range of providers and sources.
  • Why is it time to use SSO as part of your customer authentication process? Here are three compelling reasons:

1.    Customers Expect SSO

Today’s customers expect SSO. They might not be able to articulate this expectation in words, but as a matter of course, many customers already use single sign-on authentication in services every day. This means that the customer-facing features of SSO are now considered to be a minimum standard of customer convenience. Simply put, SSO is a service that most customers expect from every online company.

If you have more than one website or service that requires logging in, you need single sign-on if you don’t want to annoy your customers and appear behind the times. With single sign-on, you can eliminate several common roadblocks that can hurt your business.

For example, we heard from a consumer in the UK that there’s a customer experience disconnect between different divisions at Virgin. People getting cable TV and home broadband services from Virgin Media are encouraged to sign up for Virgin Mobile with several competitively priced offers. However, even though the sites look similar, consumers need to have two separate logins for the two Virgin services. They even have different rules for password strength.

Also Read:- 3 Reasons Why B2C Enterprises Should Use Single Sign-on Authentication

I’m sure you can think of examples of your own, perhaps where (like with Virgin) you can’t even choose to use the same sign-in details if you want to. Maybe others require you to log in to different services from the same company repeatedly.

Don’t be one of these companies. You probably won’t end up with frustrated customers, since they’ll end up voting with their feet (and leaving you for another provider).

2.    SSO Makes Companies Smarter

A unified customer profile is the first step to a smarter company. With CIAM, you’ll have a single location for everything about individual customers (including their login and service usage data).

What’s more, CIAM creates a unified customer profile on which to base all other metrics and predictions. Customer-specific data can be used in marketing, sales, customer support, content planning, product development, customer security, and more. Unified customer profiles are simply a brilliant resource for rich data, metrics, and analytics that multiple departments can use.

Also Read:- How does single sign-on work?

3.    Single Sign-on Saves Money

By reducing the number of separate sign-in databases and systems you need to maintain and service, SSO reduces maintenance costs for every application or service that would previously have needed a separate login system.

A centralized identity solution also streamlines the creation of new apps and services by providing a “drop-in” solution for logging in, and for a multitude of useful data gathering methods. An effective enterprise SSO solution saves money in the long term and short term by making it easier than ever to collect customer data and user credentials in one secure spot.

So Why Do I Need SSO Authentication?

Single sign-on directly benefits your organization by gathering a wealth of customer data and credentials securely in one spot for your services, teams, and applications to use. Your customers will notice how your customer experience meets the expectations carved out by big names like Google and Microsoft, essentially showing them that you’re a modern, effective company.

Failing to use SSO authentication, or failing to use it correctly, will make your customers notice you in a bad way by frustrating them as they try to navigate your apps and services. By contrast, leaders who bring a SSO solution to their organization will stand out because of the multitude of benefits that single sign-on provides.



Author Biography.

CrowdforThink
CrowdforThink

CrowdforThink is the leading Indian media platform, known for its end-to-end coverage of the Indian startups through news, reports, technology and inspiring stories of startup founders, entrepreneurs, investors, influencers and analysis of the startup eco-system, mobile app developers and more dedicated to promote the startup ecosystem.

Join Our Newsletter.

Subscribe to CrowdforThink newsletter to get daily update directly deliver into your inbox.

CrowdforJobs is an advanced hiring platform based on artificial intelligence, enabling recruiters to hire top talent effortlessly.

CrowdforJobs

CrowdforApps brings to you the well researched list of the most successful and finest App development companies, Web software developers.

CrowdforApps

CrowdforGeeks is where lifelong learners come to learn the skills they need, to land the jobs they want, to build the lives they deserve.

CrowdforGeeks

CrowdforThink is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.

CrowdforThink
CFT

News & Blogs

a3f9f7370e233ee951bcb59628afa1d2.png

8 Best Entertainment Apps for Android

How many of you agree to this famous adage," An ounce of protection is worth a pound of cure...

6dfa78619bcf2c7622a883d446c8ac04.jpg

The Role of Cash App and Other P2P Apps In Digi...

Given the pace at which the real-world technology is developing, I think we can all agree that at...

804dec9f5980f2c476982892aa2c0ca2.jpg

Managing Your PDF Files: 3 Best Converters That...

Managing their PDFs is a hard task for many people, especially if you don’t have any idea w...

Top Authors

Hey, I am Suraj - a full-time blogger and a social media expert currently working on the Growth H...

Suraj Kumar

Overall 3+ years of experience as a Full Stack Developer with a demonstrated history of working i...

Lokesh Gupta

With good communication and writing skiils, Astha Sharma is a full-time content writer working wi...

Astha Sharma

Zakariya has recently joined the PakWheels team as a Content Marketing Executive, shortly after g...

Zakariya Usman
CFT

Our Client Says

WhatsApp Chat with Our Support Team