From adopting new technology to locating productive and scalable methods to keep clients engaged within the longer run – purchaser pride, engagement, and loyalty hold to remain the cornerstone for shops. What has pop out as a saviour in this regard are the improvements which can be commonly referred to as – Customer Relationship Management (CRM) and loyalty & reward programmes; where generation has joined arms with the ideas of making, preserving and strengthening the dynamics of patron dating with a emblem.
Having a happy patron go back for destiny purchases has always been a Key Performance Indicator (KPI) for any business. But inside the pre-net technology, head to head conversation was the only method to are seeking feedback or upsell. Even although this turned into manageable, quantifying the records obtained and turning them into actionable techniques became only a wager recreation. This is while in the Eighties, CRM got here into existence. Since then, with the evolving generation, CRM answers have made existence easier at low-priced pricing. The power began in 1986 with Tally developer software program answers to assist their business operations run easily, particularly accounting.
While the marketplace for CRM and loyalty & praise programmes are competitive with the presence of giants like SalesForce, Zoho and rising startups like Xeno, Hashtag Loyalty, UrbanPiper, there may be one startup that is constantly turning in an answer that is both effective and scalable; and caters to a huge variety of organisational issues – Easyrewardz.
Simply positioned, CRM is a blend of techniques, technology and practices used by businesses if you want to manipulate and examine purchaser interactions along side information all through the client lifecycle. The aim is to enhance customer service relationships and purchaser retention assistance to pressure growth in income. A CRM platform additionally assists in staying related to customers, streamline approaches, and improve profitability.
Easyrewardz: Levelling Up Customer Management Solutions
Gurgaon based totally Easyrewardz offers cloud-primarily based patron control answers and services with an omnichannel approach throughout industries inclusive of — Fashion & Lifestyle, retail banking, hospitality, healthcare, meals & beverage and well-being.
“Leveraging revel in & technology know-how garnered through several years of loyalty programs & CRM, we've set out to revolutionise how retail brands engage with clients. This enables foster increase for the emblem and pride for the customers on this digital age, in India and globally,” says Angad Singh, Founder, Easyrewardz.
Easyrewardz changed into founded in 2012 by way of Soumya Chatterjee, Angad Singh, Tejas Kadakia and Sapan Kadakia. In the virtual technology in which human beings connect socially to share the entirety from life testimonies, travel tales, work tales and more, these four founders shared their commercial enterprise ideas which had a common subject – customer loyalty.
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With an aim to make it a holistic CRM stack, the founders pooled their experience to visit marketplace quick with a Minimum Viable Product (MVP) after which incrementally evolve the fee proposition. The key highlight of this MVP changed into the mixing of strategies, technology & global first-class practices that brands accompanied; together with seamless facts capture at some point of each patron’s lifecycle.
Today, Easyrewardz stitches together a Single View of Customer (SVC) collating signals, & interactions from multiple touchpoints to permit holistic client enjoy across all channels. This also presents customers with the possibility to be rewarded for spending and tasty throughout all channels. Easyrewardz doesn’t most effective seize & praise a transaction but additionally allows automate influencing the client lifecycle & create reactive triggers responding to each interaction.
“The emergence of an omnichannel has revolutionised how the loyalty and praise programmes characteristic. Today, increasingly more manufacturers are adopting omnichannel-primarily based loyalty programmes, which might be proving to be very effective,’’ emphasized Sapan Kadakia.
Furthermore, Easyrewardz with their platform POIINK makes the whole ‘Loyalty & Rewards’ option enticing and worthwhile for the stop patron. It lets in them to tune & manipulate several loyalty programmes & offers of manufacturers in a single place & get pointers even as buying. In addition, POIINK allows the clubbing of factors throughout numerous collaborating logo’s programmes, making factors redemption easy, brief and convenient for clients.
Easyrewardz serves a various set of retail brands across sectors, which includes Apparel, Lifestyle, Wellness, Hospitality, F&B, Diagnostics & Banking. Prominent banks – RBL Bank, Kotak Bank have been satisfied customers of Easyrewardz for over five years. Notably, RBL Bank partnered with Easyrewardz once they released their credit score card vertical with eighty,000 playing cards in 2014. Today, with a portfolio of over 18,00,000 cards & developing at 25% annually, RBL keeps to a totally glad purchaser of Easyrewardz.
Solutions by using Easyrewardz
Acquisition: Lead Management System – Capture leads thru Web Forms, Social Widgets, Walk-ins. Map ends in opportunities, assign notes, observe-ups, sales values, and lifestyles-tiers. Automatically rating and mark leads, foundation funnel levels.
Activation: Campaign Engine – Multi-wave campaigns for 7 – 15 – 30 – forty five – 60 days from sign-up. Tailor-made campaigns on the basis of services availed, form of customer & place.
Growth: Loyalty & Rewards Toolkit – Create a loyalty application. Map rewards to sell speci?c purchaser conduct. Coupons, Gift Vouchers, Points, and many others.
Engagement: Ticket Management, Feedback, Chatbot – Track client’s remarks/lawsuits/queries throughout all touch-points. In?uence communication to make it uniform & convert it to communicate.
Retention: Analytics, Campaigns, Rewards – Fee renewal reminders, Churn alert, Win-returned, Conduct surveys, Next best action, Service tips.
The Competitive Landscape For Easyrewardz
Marketing and advertising are very vital as they help brands create an identification that's important in this competitive marketplace to face out from the opposition. Especially for startups and SMBs with confined budgets for retargeting the small purchaser base they have got created. What they require is an powerful and scalable CRM solution which allows them preserve, resell, upsell to the present consumer base; at the equal time streamline their operations internally to characteristic optimally.
Finding the right CRM accomplice who can cater to not just implementation of the software program but additionally help and help the emblem see via their CRM requirements like consultation, improvement, protection, integration of key internal processes, etc. Is crucial. A lot of gamers like Zoho, MS Dynamics, Oracle Siebel & Capillary help brands join in real time with customers and potentialities across all channels. Furthermore, Salesforce helps doing both qualitative & qualitative tracking by using permitting get right of entry to to each single account, challenge, occasion, opportunity this is attached to a lead. However, the bright spot for Easyrewardz is what Anand Narang, VP marketing, Bata India and South Asia had to say, “we've got transitioned from Capillary to Easyrewardz which offers us a extra technologically superior, actionable, and client-centric answer.”
CRM applications are basically targeted on earlier than & after a transaction, in no way all through the checkout method. In Retail, the ‘second of reality’ is what's continually the degree of checkout. Retailers require their CRM programs to assist engage & have an impact on the customer for the duration of the transaction technique until they checkout after the purchase. This is wherein Easyrewardz’ integration at POS (functions inclusive of Single View of Customer (SVC) enables a logo interact with customers.
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To make certain that the answer is scalable & constantly ON, Easyrewardz has partnered with Microsoft to leverage the capabilities in their Azure cloud platform. Today, Easyrewardz is considered one of the most important adopters of MS Azure within the startup environment & Microsoft is likewise assisting distribute the software program to its present customers.
How Easyrewardz Plans To Walk The Future Of CRM
Furthermore, the increasing need of CRM answers coupled with constant innovation has made way for startups to serve the market with the intention to make each — commercial enterprise and managing the consumer base green and pretty effective.
From a marketplace viewpoint, the CRM programs marketplace is the quickest growing software marketplace and is predicted to attain $80 Bn by 2025, in line with a studies evaluation. Also, from a brand’s standpoint, the research suggests 65% of sales representatives who've adopted cellular CRM have completed their sales quotas. And to cater to all of this, CRM vendors like Easyrewardz are disrupting the landscape with continuous innovations leveraging AI, ML, Data sciences & other slicing side technology. With a company foothold in India, Easyrewardz has began exploring adjacent increase markets in MENA & APAC areas.
“We have already got a toe-maintain in MENA, which we would love to construct upon,” said Soumya Chatterjee, Co-founder & CEO when asked approximately enlargement plans.
Looking on the enterprise landscape, it may be stated that with more and more startups & SMBs adopting generation pushed CRM solutions to deliver a continuing consumer experience, vendors like Easyrewardz have a pool of opportunities to capitalise on and keep disrupting the enterprise.
Correction Note earlier headline for the item said that Easyrewardz has more than 100 Mn clients, the number is closer to 60 Mn. We have up to date the headline to fix the mistake.