YouTube Icon

Reliance JioGenNext Backed Qzense Leverages High-Tech IoT To Fix Quality Control In Fresh Supply Chain

Reliance JioGenNext Backed Qzense Leverages High-Tech IoT To Fix Quality Control In Fresh Supply Chain

India produces a number of the fine end result and greens inside the international, but due to inefficiencies in the supply chain, an awful lot of what stays in India after exports gets misplaced because of wastage. Industry professionals estimate that nearly 50% of clean produce does not see the light of stores or attain the end clients.

Even although India is the second one-biggest manufacturer of clean end result and vegetables, after China, there exists a huge dearth in the environment as a huge majority of the deliver don’t meet the global popular necessities for exports. According to IBEF, agriculture export from India reached $38.54 Bn in FY19 and $32.16 Bn in FY20 (February 2020). 

The boom of the enterprise is anticipated to be fueled by means of the digitisation throughout the agri value chain, alongside startups working in the direction of improving the performance and great within the enterprise, consisting of Ninjacart, WayCool, MeraKisan, Farm Taaza, Gobasco, Kamatan, Farmart, Fasal, CropIn, Farmart amongst others, with Qzense joining the fray with its IoT-powered deliver chain solution.

The agritech startup incubated at Reliance JioGenNext allows food corporations and retailers to get accurate and non-detrimental qualitative grading of sparkling ingredients in the supply chain. Qzense’s fine evaluation and management solution are powered with the aid of sensors, and internet of factors (IoT) devices, with gadget studying algorithms crunching out analytics.

Qzense’s IoT gadgets are based on technologies along with NIR spectroscopy and synthetic olfaction, which can be normally constrained to lab programs. 

Based in Bengaluru, Qzense Labs changed into based by way of Rubal Chib and Srishti Batra in May 2019. “The opportunity is massive. In India, 90% of the fresh meals deliver chain is unorganised, and with our solution, we can't handiest assist shops in improving the exceptional of clean produce, but additionally deliver in efficiency inside the whole environment,” Chib stated. 

Deeptech Powering Qzense’s Agritech Play

The employer said that it is able to appropriately assess the first-class parameters of fresh foods through the usage of an infrared scanner and gadget mastering version to expand insights on inner spoilage, ripeness, sweetness and shelf life of the product.

NIR spectroscopy or close to-infrared spectroscopy is an evaluation technique used inside the meals and agriculture industries to test the fine parameters of meals or produce. Artificial olfaction, alternatively, is an electromagnetic method used through a device that mimics the experience of scent via analysing the chemical composition of the air in a given space. 

Traditionally, when it comes to grading and sorting of fresh produce, corporations depend mostly on human instinct of figuring out the form, texture and smell of produce. Typically, some of the advanced strategies contain reducing a number of the samples and trying to get right of entry to the excellent of clean meals. In agri-terminology, the approach is referred to as the lactometer analysis, where a fruit’s juice is extracted from the figuring out the sugar content material, scratch and so on. 


Qzense, then again, stated that it's far going beyond the visceral variety by way of penetrating the size of the commodities without harming the product and offers an assessment of water content material, sugar and starch level and so forth, correctly the usage of infrared sensors. In other words, it gets rid of human mistakes and will increase the accuracy of assessing the first-class of the product a whole lot quicker. Most importantly, by restoring higher exceptional, the shops can seize the margins better.

“Not handiest the satisfactory elements. But once the clients recognise the parameters of the produce, retailers may be able to manage the pricing better and take logistics decisions accordingly, be it in phrases of sending the produce to a longer distance, storage and distribution,” CEO Chib told CFT. 

Technology That Adds To The Value Chain

According to the Qzense cofounder, the generation can without difficulty assist outlets and aggregators boom their margins with the aid of 30%-forty% as they're capable of guarantee the very best grade of fine throughout the cost chain, that's a greater top rate product inside the marketplace. Also, Qzense claims that it could lessen the put up-harvest loss via 40%-50%. While we had been now not given granular statistics referring to this metric, for the reason that India’s put up-harvest losses stood at INR 93K Cr ($12.7 Bn) in 2019, such solutions can make a large effect. 

When it comes to the department of obligation, CEO Chib looks after the operations, sales, investments and customer support, whilst Batra is the tech head and manages era backend, information analytics and product improvement operations.

SaaS Revenue Meets Made-In-India Hardware 

Backed by means of UK-based totally Entrepreneur First, JioGenNext and Ireland’s SOSV, Qzense became worth $2 Mn in July 2019, and has raised a total of $320K in funding. The company earns its sales on a subscription model, where it really works with organised outlets in assisting them control their clean meals deliver chain. It costs monthly subscription fees for infrared devices (Q Sense and Q-Log) in addition to web dashboard, which shops statistics about the nice of the produce and offers actionable insights to customers.   

Its devices are synthetic and designed in-house in a studies and improvement lab in Bengaluru, and the corporation claims to be sourcing all the additives domestically, besides the chips and PCBs that are imported from outside India. Qzense Labs stated that it is presently using 3-D printing generation to fabricate the tool, but plans to scale once the demand will increase. 

Currently, the organisation claimed to be operating with some of the largest shops within the usa, inclusive of Reliance Retail and others, and said that some are inside the settlement tiers. Thanks to the JioGenNext accelerator programme, which helped Qzense in building a scalable commercial enterprise version. Also, the cofounder instructed CFT that the programme helped them hook up with diverse stakeholders, mentors and professionals inside the industry.  


Last week, Qzense labs also were given decided on for Lumis Partners-subsidized Supply Chain Labs’ cohort, in which the programme is said to mentor and help Qzense in solving agri deliver chain hurdles within the country. 

It has to be referred to that Qzense is one of the early entrants with regards to fresh food agri supply chain excellent management, although different bloodless chain deliver corporations are venturing into this marketplace as well. Globally, the startup competes with the likes of Giki, Zeto, QC4U and Wektoo. 

With the modern day agri reform in area, Qzense’s Chib believes that India’s agri export talents can be scaled up and this is wherein best will play a large position. “We are high quality that our era will help growers growth their exports through assuring incredible standards, thereby increasing farmers’ earnings,” Chib stated, including that corporation is aggressively looking at enhancing its solutions for exports inside the near future.

Author Biography.

Editorial Team
Editorial Team

Content Writer

Join Our Newsletter.

Subscribe to CrowdforThink newsletter to get daily update directly deliver into your inbox.

CrowdforGeeks is where lifelong learners come to learn the skills they need, to land the jobs they want, to build the lives they deserve.


CrowdforThink is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.


Our mission is "Har Koi Dekhe Video, Har Ghar Dekhe Video, Ghar Ghar Dekhe Video" so we Provide videos related to Tutorials, Travel, Technology, Wedding, Cooking, Dance, Festivals, Celebration.

Apna Video Wala

News & Blogs


How Baby Amore Is Bringing Organic, Eco-Friendl...

Founded in 2019, Baby Amore was born out of the need to deliver top class baby care products with...


How Simpl’s BNPL Strategy Is Enabling Higher Co...

The buy-now-pay-later segment has been witnessing an extended increase as new gamers like Amazon,...


How Meghalaya-Based D2C Startup Zizira Is Spici...

D2C emblem Zizira is bringing Meghalayan spices and herbs like Lakadong turmeric and valerian tea...

Top Authors

Lamia Rochdi is the Marketing Manager at Bell Flavors & Fragrances EMEA. A successful family-...

Lamia Rochdi

I’m Mertin Wilson a technician in a camera company and certified expert of different P...

Mertin Wilson

Zakariya has recently joined the PakWheels team as a Content Marketing Executive, shortly after g...

Zakariya Usman

Pankaj Singh is a Senior Digital Marketing Consultant with more than 2 years of experience in SEO...

Pankaj Singh

Our Client Says

WhatsApp Chat with Our Support Team